Three Kinds of Packaging New Ideas Guided by Humanity (1)

Abstract: Starting from the development trend of humanization and greenization faced by packaging design, based on the “high cost-effective” design principles, three new design ideas have been proposed, namely the concept of heat change packaging, the concept of smart containers and the concept of portable medicine bottles.

Keywords: humanized heat change packaging intelligent container portable medicine bottle

A study by George A. Miller, a psychologist at Harvard University, showed that only 7 digits of the human brain can be immediately transferred to memory, and the information units of different concepts that can be processed at the same time are less than or equal to 7; that is, the general human consciousness cannot be simultaneous. Deal with more than 7 concepts. Among the similar products that are memorized, there are not many brands that can list seven or more brands. This is still an interesting product category. In the material world where the number of brands of various commodities is increasing at an alarming rate, the performance characteristics of commodities are almost the same. Although the homogenous quantity war can be divided into a little bit of market share in a period of time, it is destined to be kicked out of the consumer shopping basket by the next fresh image. In fact, when consumers choose a certain product, they rely on the impression of the brand to a large extent, and the impression comes from attention and memory. The good impression on the product is the biggest motivation for urging consumers to buy. Therefore, apart from the efforts in planning, creativity and production of advertisements, it is particularly important to effectively improve the memory effect of the product itself. Therefore, creating the perfect maverick impression became the highest level of design.

Packaging is the primary reference indicator for consumers to abandon product loyalty and guide consumption decisions. In the past, people understood that packaging was wrapped with a material outside the product, such as putting the product into a paper box, and there was no real value. These ideas were too one-sided. The ability of packaging to guide consumption is itself a value; it is not a product subsidiary. Appropriate packaging is equivalent to the design, marketing is the quality of life, sales of goods is the belief. The concept of modern packaging is not limited to the product introduction, carrying and protection of the jacket, more into the value of the product itself, making the product has emotional color. It's a lot of people's spending habits to be attracted by packaging to buy things you don't need or to buy products that seem to be reliable at close to the price.

Traditional packaging materials are mainly paper, plastic, wood, glass and metal. With the continuous innovation of modern technologies and design methods, the late development of the concept of green packaging has gradually become a new force for the packaging force, and it is acting as a changer. At the same time, it also provides a broader creative space for packaging design itself. Discussions on future packaging and communication with environmentalists have led designers to pay attention to the value and quality of packaging. The emergence of various recyclable, reusable, convenient, and value-added packaging has led to new ideas for consumption. , also to upgrade the packaging design to a new height. However, the market has not given up on the luxury package, and the competition between various materials and forms has been more than ever. The coexistence of various ideas and forms makes the current packaging more abundant, diverse, and colorful than at any previous period. However, the pace of development of packaging is obviously much slower than the growth of human demand. Homogeneous traditional packaging must be eliminated at the same time as production. The cost of green packaging has not been reduced to the level that ordinary people can accept. In this relatively ambiguous phase, exploring the packaging with higher “cost-effectiveness” has become the survival and development of this industry.

For the above reasons, I made design ideas from three perspectives: vision, structure, and function. My philosophy is a cost-effective, human, interactive and unique packaging.

First, the concept of heat change packaging

Product target: hot food snacks, cakes, fast foods, etc. (1) hot food delicious food. Such as: wife cake, pizza, hot dogs, dumplings, Mcdonald's and so on. (2) It is necessary to use a microwave oven to heat the packaged food. Such as: popcorn, hamburgers, fast food, etc. The characteristics of this type of product are: easy to eat hot, individual independence, sales in specialty stores or take-away services.

Packaging purpose: to find a new packaging concept of food, through the packaging itself can dynamically reflect the food hot and cold conditions, will increase the packaging features, increase consumer's sense of touch and fun.

Design concept: not through the sense of touch, but through the packaging can be intuitive product hot and cold conditions, and thus choose to buy.

Solution one: Using heat-change paper, use its principle of heating and color changing to make product packaging. When the product meets heat, discoloration occurs in the heated part of the package. The higher the temperature, the larger the discoloration area, thus observing the temperature of the food.

Option two: use paper for food packaging, partially printed with thermal inks, such as printed logos and patterns. The temperature of the food was observed by the change in the reaction of the color ink to heat.

Use Analysis: Take Mcdonald's Treasure Triangle as an example. Because it is not an open purchase, the product's appearance and packaging can not be measured visually. The McDonald's shop can guarantee the quality of the product, but if it is a take-out, the cold McDonald's will destroy the food because consumers do not eat it as soon as possible. Impression, poor eating results even affect the purchase again.

Therefore, if we can see from the product packaging suitable to eat time, the product is guaranteed for the consumer, but also in the packaging appearance taste fun, but also because of the packaging function is different from other similar products, leaving a deep impression For companies, without maintaining too much investment, maintaining the original style, promoting the corporate image, and leading the new concept of changeable packaging is undoubtedly not a multi-purpose measure. As shown in Fig. 1, the "M" mark is printed with thermal ink. When the package is not hot, the "M" mark is not obvious. When heated, the mark turns yellow.

Material analysis: Although the color change paper has various effects and brilliant colors, the cost is high. The thermal change (or heat activation) ink has many kinds of colors and is non-toxic to the human body. The printing process is simple, intuitive, and low in cost. Heat-change inks can be used on product labels and packaging, where color changes occur when the temperature rises, and when the heat source is removed, the color is restored. At present, most of these inks are used in anti-counterfeiting technologies in the country. They can be restored and cannot be restored. They can be restored to the original color after the ink loses its heat source, and non-recoverable inks cannot be restored once they are heated and discolored.