The Road to Alliance of Enterprise's Green Packaging Technology Innovation (II)

4 Basic Measures for Enterprises to Build a Green Packaging Technology Alliance

4.1 Strengthen Trust Construction and Improve Cooperation Success Rate

First of all, common belief in research and development is a guarantee of sincere cooperation. Packaging companies should correctly view the relationship between competition and cooperation and establish a "win-win" philosophy: "The key is to win, and winning more is certainly better than winning, but as long as cooperation can win more than non-cooperation, then cooperation is valuable." In addition, the development of technical platforms, basic technical standards, and research processes recognized by cooperative members is also the foundation for building a common belief in research and development. In the fierce competition environment, packaging companies should proceed from their own needs and the overall development of the industry to increase the development and application of green packaging raw materials, green processing and manufacturing technologies, recycling, reuse, and waste disposal technologies, as soon as possible. Improve the green technology content of products. Second, establishing a fair atmosphere is crucial for establishing and maintaining a trust relationship. To this end, companies must recognize their position in the alliance and carefully design clear-cut cooperation programs. If the company’s own R&D capability is not strong, it can adopt a capital contribution method to extract a certain amount of scientific research funds from sales revenue, and hand it over to competent large-scale enterprises to undertake special research. The results are shared by the capital contribution and R&D units. In the cooperation, the managers of various companies should invest more time and energy in maintaining good relations of cooperation. In addition, all levels of government and packaging industry associations should actively participate in and coordinate the technical cooperation activities of enterprises, universities and scientific research institutions.

4.2 Focus on the Protection and Cultivation of Its Core Competence

For all parties involved in a competitive relationship, the purpose of a technology alliance can be truly realized only by focusing on the cultivation and protection of their respective core competencies. To this end, packaging companies should pay attention to the following points when carrying out technical cooperation:

1) The trust can not be given too much too quickly; otherwise, the company will be exposed to danger and may lose its core technology; 2) Enterprises participating in cooperation should define the alliance's cooperation boundaries, prevent the core ability from being imitated by the other party, or even Steal as a "hollow enterprise"; 3) Avoid technology dependence. As the alliance is formed with companies that are stronger than themselves, the company may be in a technological disadvantage. Therefore, in the process of coalition, if it does not strengthen its own technological position, it will be melted by the party with technical advantages, will increasingly rely on technological superiority, and then lose its own core technology; 4) in the cooperation Control talent flow through various means to reduce the risk of capacity proliferation; 5) Pay attention to the development and improvement of learning ability. In the process of technology alliances, enterprises should pay attention to the improvement of their learning ability, pay attention to the digestion and accumulation of knowledge, and accumulate experience and train their own talents by learning from the alliance members, so that they can continuously occupy relative advantages in the enterprise technology alliance and can be green. The development and utilization of packaging raw materials, the development of green processing and manufacturing technologies, and other processing technologies continue to be innovative and will not give cloners an opportunity.

4.3 Avoiding and Reducing Cooperation Risk

1) Determine the cooperation plan. Before cooperating, enterprises should strengthen the analysis of demand for technology development projects, strengthen the collection and research of market intelligence to reduce the risk of decision-making, and must consider and respond to various situations that may occur during the implementation of technical cooperation. Response measures. In addition, the company should have thoughtful preparations for issues such as costs, benefits, risks, communication and coordination that may occur during the implementation of the alliance.

2) Select the right partner. The low degree of corporate credit is an important reason for enterprises to create disputes in cooperation. Therefore, companies should pay attention to the past credit history of their partners. If the corporate credit is good in past cooperation, in order to save the negotiation cost, the company may tend to renew the contract with the original partner; if the company has a bad credit record, even if other conditions are superior, when the partner chooses, it also needs Stay alert. At the same time, companies must consider three issues when choosing partners: what core skills does the other company have? What are the comparative advantages in terms of resources? Does this advantage and the company's own advantages form a complementary structure?

4.4 Strengthen the evaluation of the implementation quality and results of technical cooperation

When assessing the implementation effect, it is necessary to compare the implementation objectives with objective evaluation criteria and scientific evaluation methods. No links can be ignored. Particularly in the project process, the management system and operational mechanism of technical cooperation should be improved, and project management technology should be adopted. Process control and management. Scientific implementation plan, clear phase results, strict results review, unobstructed information transfer, balance between control and efficiency. At the same time, the implementation personnel of the technical alliance project should have a wealth of management experience 1 M1, have a more comprehensive understanding of the company's technology and its development direction as well as the technical level and development trend of the cooperative enterprise, coordinate the work of various departments in the implementation, and make overall plans. Arrange all participants to increase work efficiency and reduce risks.

4.5 correctly handle the distribution of benefits among alliance members

The interest distribution of technology alliances is essentially a game process. The decisions of each member influence each other and restrict each other. For a coalition to succeed, it is necessary to make a reasonable distribution of the benefits of the coalition. It must be based on a certain allocation principle, use a quantitative analysis of distribution methods, and aim at a specific coalition project and formulate a fair and reasonable approach based on the full discussion of all parties involved in the cooperation. The principle of alliance allocation.

5 Conclusion

Faced with this “green revolution” set off in a global context, packaging companies in China must seize this historical opportunity, rely on the alliance, upgrade their technological innovation capabilities, and establish a competitive advantage in the international and domestic markets. Revitalize the Chinese packaging industry.

Source: Packaging Project