As long as there are people who do not have access to the Internet, it is necessary to use direct mail or direct delivery.
· The sales catalog will continue to exist as a means of promotion and will complement the company's website and retail outlets by presenting a selected portfolio of selected items or launching more product information online.
· Printed catalogues will use variable data printing, optional binding, and other methods.
• The number of pages in the directory will be reduced in a few years because it aims to recommend the site to readers rather than direct orders through the catalogue. For the fixed point market will provide a lot of product information, customers can purchase through the catalog.
· As the postage increases, the number of catalog pages will decrease.
• By 2010, links will be implemented between e-mail and physical postal points, and the direct e-mail market will be promoted.
Direct sales
Direct mail sales will increase slightly. This method of selling can not only locate the target audience, but also has nothing to do with technology. It is the most equitable sales promotion channel both in terms of the region and the total coverage of the population. As people introduce more refined relationship sales laws, personalized promotional materials will be standardized. The rise in postage will force people to find alternative channels.
·Personalized mailings will grow substantially over the past 20 years and become the basis for relationship sales and target sales.
· The .com company, which registers the domain name on the Internet, will adopt the direct selling method to establish the brand and push the customer to their own website.
· Mass mailing will continue to exist. Everyone has access to the same electronic data. There is no way he can get a large audience. Therefore, direct mailing is "equal."
· Direct mail sales will continue to exist as a "marketing" tool and will complement the company's website. Personalization will become commonplace.
· Direct mailings between companies will almost all be moved online, and companies will be connected through electronic data interchange (EDI) and e-commerce.
· The postal system will enable customers to receive printed and electronic document-type direct mail. The print job will be linked to the postal point.
• The postal database will collect addresses for all neighborhoods and e-mails in the country so that cross-media mailings can be implemented.
Name address book
The content of the name address book will be moved to the Internet, and other printing volumes will drop significantly. Because of search and search capabilities, consulting information is most likely to choose to apply electronic. The phone book will continue to exist until the portable electronic product can access the phone database. At present, many address recordings have been converted to record CDs and are ready to go online. The number of printed name addresses will be reduced around 2020.
• Most of the address records are outdated when printed. The CD version is not subject to time constraints and the content is easy to update. Dynamic Web Edition products will constantly update content through the company's database.
·Paper prices and distribution costs will force information on the name of the address book to go online.
· In recent years, the publishers of the address book have provided various forms of redirection data. Commonly, there are print types and CD-ROMs (now DVDs). The current trend is toward the direction of online booking of databases.
• Regulations require a phone book, but as the PDA (Personal Digital Assistant)/mobile phone can access phone data, the phone book will also be converted into electronic form.
· Even if an online inquiry is available, the Yellow Pages phone book will continue to exist. However, when the company's website is expected to provide audio and information-like advertisements and guide maps, and access to Unicom via PDAs and mobile phones, it will have an ultimate impact on the Yellow Pages phone book, causing it to cease to exist after 2020.
· General consultation information will be turned to electronic format because it can fully demonstrate its advantages of search and speed.
Financial and legal print
According to the law, most information materials published by public companies must be in electronic form. However, information on publicity can be printed.
The annual report is both a statutory document and a promotional material (depending on the content). The law requires that the documents be published in both print and electronic media - both a paper media collection advisory function and an electronic version of the search function. On the whole, these types of information will reduce the number, but too much will be too serious, because the printed matter has promotional advantages.
· 10-k reports and other SEC files can be transmitted and accessed electronically through EDGAR. In order to ensure that it can be issued to every shareholder, a print version will be provided. In the future, shareholders will be required to choose the required version. Although the printing format will continue to exist, the number of prints will be reduced because some shareholders are more willing to receive the electronic version.
Despite relentless invasion by e-banking (automatic teller machines, credit cards), printed checks and banknotes will continue to grow in volume. However, after 2020, e-banking and e-finance activities will reduce dependence on printed banknotes.
• With the transaction document becoming a marketing tool, the printing of transaction documents will also increase in the next 20 years. Even though financial records can be used electronically, printed versions are also required for security and backup considerations.
· Other statutory documents will remain in print. Contracts, mortgages, contracts, and various statutory instruments all require archiving in some form.
· Adopting a digital signature will make the application of more electronic statutory documents possible, but at the same time it will require a backup in printed form.
· Banks, insurance, financial services institutions and statutory manufacturers will continue to develop electronic databases so that they can print on demand whenever and wherever they are needed.
package
Because there is no electronic alternative, packaging has become a major growth area.
Changes in regulations not only promote changes in sales and product production, but also require new packaging products to obtain the required information. Even e-commerce will affect packaging because products must be packaged to be sent.
· With no electronic competitors, the packaging industry will have significant growth around 2020.
Label printing will also increase significantly. The rapid growth of e-commerce will be a factor in the growth of the packaging industry, but all aspects of the consumer economy will also play a role.
· Currently, there are 75 million square feet of labels worldwide, using lithographic and flexographic printing. By 2020, 30% or more of the output will be digitally printed. More than half of the tags will be colored.
· The packaging material will be produced immediately and then sent to the assembly line along with other components. Packaging on demand will become a continuously evolving technology.
Digital color printing will play a pivotal role in the design and inspection of packaged goods, and will be used in short runs of certain packaging items.
· With the flexo, gravure, lithography, toner and ink jet printing methods in particular, the printing technology will change. (To be continued)
· The sales catalog will continue to exist as a means of promotion and will complement the company's website and retail outlets by presenting a selected portfolio of selected items or launching more product information online.
· Printed catalogues will use variable data printing, optional binding, and other methods.
• The number of pages in the directory will be reduced in a few years because it aims to recommend the site to readers rather than direct orders through the catalogue. For the fixed point market will provide a lot of product information, customers can purchase through the catalog.
· As the postage increases, the number of catalog pages will decrease.
• By 2010, links will be implemented between e-mail and physical postal points, and the direct e-mail market will be promoted.
Direct sales
Direct mail sales will increase slightly. This method of selling can not only locate the target audience, but also has nothing to do with technology. It is the most equitable sales promotion channel both in terms of the region and the total coverage of the population. As people introduce more refined relationship sales laws, personalized promotional materials will be standardized. The rise in postage will force people to find alternative channels.
·Personalized mailings will grow substantially over the past 20 years and become the basis for relationship sales and target sales.
· The .com company, which registers the domain name on the Internet, will adopt the direct selling method to establish the brand and push the customer to their own website.
· Mass mailing will continue to exist. Everyone has access to the same electronic data. There is no way he can get a large audience. Therefore, direct mailing is "equal."
· Direct mail sales will continue to exist as a "marketing" tool and will complement the company's website. Personalization will become commonplace.
· Direct mailings between companies will almost all be moved online, and companies will be connected through electronic data interchange (EDI) and e-commerce.
· The postal system will enable customers to receive printed and electronic document-type direct mail. The print job will be linked to the postal point.
• The postal database will collect addresses for all neighborhoods and e-mails in the country so that cross-media mailings can be implemented.
Name address book
The content of the name address book will be moved to the Internet, and other printing volumes will drop significantly. Because of search and search capabilities, consulting information is most likely to choose to apply electronic. The phone book will continue to exist until the portable electronic product can access the phone database. At present, many address recordings have been converted to record CDs and are ready to go online. The number of printed name addresses will be reduced around 2020.
• Most of the address records are outdated when printed. The CD version is not subject to time constraints and the content is easy to update. Dynamic Web Edition products will constantly update content through the company's database.
·Paper prices and distribution costs will force information on the name of the address book to go online.
· In recent years, the publishers of the address book have provided various forms of redirection data. Commonly, there are print types and CD-ROMs (now DVDs). The current trend is toward the direction of online booking of databases.
• Regulations require a phone book, but as the PDA (Personal Digital Assistant)/mobile phone can access phone data, the phone book will also be converted into electronic form.
· Even if an online inquiry is available, the Yellow Pages phone book will continue to exist. However, when the company's website is expected to provide audio and information-like advertisements and guide maps, and access to Unicom via PDAs and mobile phones, it will have an ultimate impact on the Yellow Pages phone book, causing it to cease to exist after 2020.
· General consultation information will be turned to electronic format because it can fully demonstrate its advantages of search and speed.
Financial and legal print
According to the law, most information materials published by public companies must be in electronic form. However, information on publicity can be printed.
The annual report is both a statutory document and a promotional material (depending on the content). The law requires that the documents be published in both print and electronic media - both a paper media collection advisory function and an electronic version of the search function. On the whole, these types of information will reduce the number, but too much will be too serious, because the printed matter has promotional advantages.
· 10-k reports and other SEC files can be transmitted and accessed electronically through EDGAR. In order to ensure that it can be issued to every shareholder, a print version will be provided. In the future, shareholders will be required to choose the required version. Although the printing format will continue to exist, the number of prints will be reduced because some shareholders are more willing to receive the electronic version.
Despite relentless invasion by e-banking (automatic teller machines, credit cards), printed checks and banknotes will continue to grow in volume. However, after 2020, e-banking and e-finance activities will reduce dependence on printed banknotes.
• With the transaction document becoming a marketing tool, the printing of transaction documents will also increase in the next 20 years. Even though financial records can be used electronically, printed versions are also required for security and backup considerations.
· Other statutory documents will remain in print. Contracts, mortgages, contracts, and various statutory instruments all require archiving in some form.
· Adopting a digital signature will make the application of more electronic statutory documents possible, but at the same time it will require a backup in printed form.
· Banks, insurance, financial services institutions and statutory manufacturers will continue to develop electronic databases so that they can print on demand whenever and wherever they are needed.
package
Because there is no electronic alternative, packaging has become a major growth area.
Changes in regulations not only promote changes in sales and product production, but also require new packaging products to obtain the required information. Even e-commerce will affect packaging because products must be packaged to be sent.
· With no electronic competitors, the packaging industry will have significant growth around 2020.
Label printing will also increase significantly. The rapid growth of e-commerce will be a factor in the growth of the packaging industry, but all aspects of the consumer economy will also play a role.
· Currently, there are 75 million square feet of labels worldwide, using lithographic and flexographic printing. By 2020, 30% or more of the output will be digitally printed. More than half of the tags will be colored.
· The packaging material will be produced immediately and then sent to the assembly line along with other components. Packaging on demand will become a continuously evolving technology.
Digital color printing will play a pivotal role in the design and inspection of packaged goods, and will be used in short runs of certain packaging items.
· With the flexo, gravure, lithography, toner and ink jet printing methods in particular, the printing technology will change. (To be continued)
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