Missing children's cosmetics packaging design culture

In the “Treasure Hunting” program on the CCTV Economic Channel, I saw a story: A treasurer from Shanxi presented to the expert on cultural relics an ancient woman who had inherited fine carvings and profound traditional culture. In the cosmetic rouge wooden box, several experts present at the venue all expressed their admiration for “啧啧”. While confirming the value of their collections, they also gave the rouge wooden box a contingent quotation from the market.

This story reminded me of today's cosmetics packaging, especially children's cosmetics packaging. After thousands of years of washing, will there be such an effect?

The connotation of packaging culture

All along, packaging design is an important part of human cultural activities. It embodies the innovative consciousness and creative behavior of the human mind. In the practical process of the development of contemporary packaging design in China, especially in the information age, under the influence of multi-cultural contexts from different regions on the packaging design of China, the culture of packaging design is grasped and adhered to, and the Chinese packaging design is excavated and arranged. The excellent and rich cultural connotation of the medium, it is particularly important to combine the essence of traditional cultural thoughts with the elements of contemporary packaging design. The understanding of the cultural characteristics of packaging design is an important reason why packaging designers can design products that truly influence the product brand.

Mistaking popular culture

When we saw it in supermarkets, shopping malls, and maternity and child care stores, the packaging designs of children's cosmetics with a variety of colors and colors were most likely to give us the impression of fancy, cumbersome and popular languages. Although the era is complete, there is no individuality. Naturally, these packages will not leave special memories in the hearts of consumers. Looking at the splendid culture of the Chinese nation for 5,000 years, children’s culture has its most basic cultural pattern. It is just that with the development of the times, it needs designers from different eras and constantly injects new cultures that are in keeping with its era. The content, in order to produce a spiritual outlook synchronized with the times, urges people to invent and create, promote the common progress of technology and art, and make package design as a different kind of cultural medium to carry the cultural spirit of a nation, such as aesthetics, morality, Folk customs and so on.

After entering the highly developed commodity era of the 21st century, packaging designers active in the child care industry are constantly seeking a popular, vivid and vivid way of communication and exchange for the fruits of their labor. In fact, they are also very clear that packaging design as a cultural phenomenon and art form has become an important carrier for transporting goods, guaranteeing the quality of articles, and conveying information. The packaging itself is the fruit of the spiritual civilization of human material civilization. Mankind has also used this result to create a new mode of thinking. However, when they started picking up the pens in their hands and started designing children's cosmetics packaging, they did not really realize the meaning of this culture. Some designers even rushed to start with little preparation. Shortsightedness and impetuosity destined that they would only treat a fleeting and popular phenomenon as a culture, and use a superficial symbol to make a big splash. This kind of design may generate certain economic benefits in the marketing of a certain period of time. In terms of its vitality, it must be short-lived and cannot stand the test of time. For example, the once popular cartoon character design. Looking at the children's cosmetics market in China that can't grow up, it lacks a culture of packaging design, saying that it is a bottleneck restricting its development.

Traditional culture and fashion trends are flawless

The packaging of all products is aimed at pursuing benefits, functions, and aesthetics. It is an integrated form of decoration design and packaging engineering. Children's cosmetics packaging design is no exception, it is both an organic combination of science and technology and art form, but also requires the designer according to the children's psychology and parents as consumers may appear in the process of environmental factors, packaging materials, modeling, illustration Carefully and meticulously thinking, and can properly reflect the image of artifacts, to direct the external interface of the package to a direct, artistic image of the consumer's vision, guide people's consumption choices, improve fashion consumer taste.

I remember there was a white-collar mother after 80 that said, to buy products with her consumer psychology and the packaging cultural form of contemporary children's cosmetics packaging design, her first choice is a novel, unique, unconventional utensils. It is also the author of the consumer who fully agrees with her consumption mentality because only the utensils at the packaging design level are perceptible and certain figurative entities. Even if it is for marketing purposes, it comprehensively reflects the creative activities of social, economic, artistic, and psychological elements, and reflects consumer perception of packaging design as a unity of creation and aesthetics.

Secondly, children's cosmetic packaging designs, which have taste and cultural connotation, will also have unique energy efficiency due to reasonable form size and quantitative assembly in the process of manufacture, storage, and sales. This kind of energy efficiency also considers the designer's ability to personalize the use of materials, materials, dimensions, quality, shape, etc. of the packaged product. This ability, to a certain extent, will greatly facilitate the targeted activities of manufacturers, agents, and retailers in the marketing process to promote sales effectiveness. It will also facilitate the placing and shelf storage of supermarkets, stores, and To facilitate the use of packaging containers, there is no doubt that its dissemination and identification are self-evident.

How to be a cultural packaging design

Excellent children's cosmetics packaging design as a cultural phenomenon that can lead consumption, its cultural connotation is not only a device of a specific cultural symbol, it reflects the designer's understanding and experience of natural society and human culture, both In line with the consumer trends of our time, we can live in harmony with fashion trends.

So what exactly is the culturally outstanding children cosmetic packaging design? The author thinks the following points:

1. We must have the concept of humanistic care and have environmental awareness.

2, in the pursuit of elegant taste, while injecting simple and bright traditional fine painting art color, lines, can promote children's psychological active and healthy growth.

3, to enable children and parents to like and produce the desire to collect, especially parents who can be a buyer

Spiritual resonance can inspire their innocence.

4, to have a strong sense of interaction. This is a diverse era of various forms of entertainment. TV and the Internet dominate people's lives. Children and young children are no exception. When designing, they need to match their perceptions of things and aesthetic interests.

Of course, this process takes time, and we also need our children's cosmetics manufacturing companies to further improve the cultural mechanism of the packaging design main body, improve the information dissemination capabilities of the packaging design of the cultural carrier, and into their own corporate culture. This is also what Clark, an American cultural studies scholar puts it: "Culture encompasses a variety of explicit or implicit patterns of behavior and constitutes outstanding achievements of human groups, including achievements in artificial products."

Therefore, in the development process of children's cosmetics packaging design, accurately grasp the cultural and functional, history and reality, local culture and Western culture, design concepts and packaging symbols and other factors in the design of the interactive relationship, will be able to package children's cosmetics The external interface uses the most direct and artistic image to appeal to the vision of the vast majority of consumers, thus guiding people's consumption choices and improving the quality of fashion consumption in merchandising activities.