People who want to wait for the "double eleven" to wait for cheap furniture delivery may be disappointed. Yesterday, a “Furniture in the Furniture Industry†– “Opinions of the China Furniture Association Marketing Committee on Standardizing E-Commerce Work†(hereinafter referred to as “Opinionsâ€), 19 home stores including Red Star Macalline signed a joint boycott day. The cat is "double eleven".
The reporter learned from a home store in Wuyuan Bay, Xiamen that the store will implement the "Opinions", and the home stores such as Jijiajia World and Xiyingmen also all advertised below Tmall.
Online booking of physical store transactions
It is understood that the "Opinions" clearly states: Can not disguise the store to become an offline experience place for e-commerce, can not let dealers become the offline porters of e-commerce.
"Tmall's shop can be opened, but it is necessary to go to the store to deal with." Mr. Zhang, a door business owner of a home store in Wuyuan Bay, told reporters that the store has already talked about many businesses and does not allow businesses to participate in online activities. Only accept reservations, and the transaction should be online. In response, a manager of the home store said that the Xiamen store implemented the same policy as the national store.
The reporter learned that the main reason for this boycott was the O2O strategy launched by Tmall, which proposed online and offline linkages, encouraged brands to hang LOGOs, post logos, scan QR codes, and install POS machines. Brush directly to Alipay.
The store said the price is lower than the Tmall
“It’s obvious that it’s in the store but it’s going to be paid to Alipay. The store is definitely not doing it.†Mr. Zhang said that although he understood the store, it made him lose customers outside Xiamen, although less than one-third, but also A loss.
The reporter saw several large home stores in Xiamen, and all the big stores posted posters, indicating that the store price will be lower than that of Tmall. "Our price must be lower than that of Tmall, and there will be 5% cash back. Customers only need to come to the store to see which price is cheap." Xi Yingmen Planning Department Manager Xiao said that the store's activities will also advance to 9 The day begins.
Consumers are tempted to go to the store
"Online shopping is for convenience, it can be delivered to your door. Now it is just a little unreasonable to make a reservation." Miss Wang, who is preparing to buy household items in the double "11", said that the offline transaction is very troublesome.
"This will lead some consumers to buy furniture directly in the store." Industry insider Mr. Wang said that online sales are the future trend. However, household products are bulky and durable consumer goods. With its particularity, online sales are still not a climate, and home stores are still the mainstay of home brands.
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