The new luxury of Chinese furniture has become a trend?

We know that light luxuryism has already swept the entire high-end furniture industry. The new term “light luxury” is behind a large group of consumers. Their “light luxury” consumption concept determines that they will not only consume the fashion field alone. Light luxury products, such as the high-end furniture sector, tend to take the “light luxury” route, especially for the new Chinese furniture style.

Shanghai School believes that China is in the era of a return to traditional culture, and that the new Chinese furniture, with its strong national cultural characteristics, can express the cultural confidence of the Chinese nation and quickly attract people's attention. From the consumer's point of view, senior collectors are second to none, bringing a way of existence to new Chinese furniture. The return of Chinese traditional culture and the emergence of high-priced auctions have made the collection of classical furniture increasingly hot.

Compared with traditional Chinese furniture, the new Chinese furniture incorporates scientific ergonomic design, which greatly enhances the comfort of use. Not only that, but also the function is also advancing with the times. For example, some brands also make antique mahogany. The whole set of cabinets and cabinets are fully functional and have a variety of electrical appliances to meet the needs of the fashion crowd.

The rise of Chinese contemporary art furniture not only won a better development environment for the new Chinese home furnishing designers with original spirit, but also provided a higher and broader platform for the new Chinese-style works to go to the public and go international. New Chinese furniture has entered contemporary art, and it has gone further than light luxury.

From the consumer's point of view, senior collectors are second to none, bringing a way of existence to new Chinese furniture. The return of Chinese traditional culture and the emergence of high-priced auctions have made the collection of classical furniture increasingly hot.

However, the resources of old furniture are limited, and there is one less item, and the good things are less and less, and the new imitation or old-fashioned is more and more difficult to be elegant, even the veteran old collectors. Start to be cautious. Coupled with the recent surge in mahogany furniture and frequent import and export, consumers have struggled to find value and appreciation in classical furniture.

Some successful people in consumer design may also pay attention to new Chinese-style furniture. For a long period after the reform and opening up, people regard European and American styles as the foreign gas, and regard European and American big-name furniture as a luxury, whether it is a high-ranking child or a successful entrepreneur. Rich people will choose big European and American furniture. In 2011, the Da Vinci incident gave a rational return to the high-end European and American furniture market, and some consumers turned their attention to the local furniture market.

However, mass-produced ordinary modern furniture is too invaluable and attractive to them, and the “light luxury” positioning of the new Chinese furniture brand is just right – it has the design and artistic sense of the current aesthetic, and at the same time Practical. For some successful people who focus on art and design, he is not only suitable for investment, but also worth having. They have realized that design can be consumed as part of the art world. This kind of design consumption can be burned to the fact that art really exists in life, bought but no longer wants to sell, but to have, which is essentially different from the above-mentioned collection investment.

The price of new Chinese furniture is generally not too high, and ordinary collectors can start, unconsciously satisfying the minimum conditions of “light luxury”. In addition, the excellent new Chinese style will surely carry the connotation of traditional culture, with excellent materials and exquisite workmanship, which is the core of the "light luxury". It can be said that the new Chinese style, as long as it is good enough, is very suitable for the "light luxury" route, because at least this part of the strong collectors will pay.

The group of literary youth has sprung up in recent years. The literary youths who appeal to individuality and taste are passionate about literature and life. They also love the house and the related products. They are willing to invest great enthusiasm and have high loyalty to the brand. . They are not necessarily rich but affordable and willing to buy what they like and will share and share in their own circles.

They pay attention to the quality of living space and pursue the connotation and culture of furniture. The furniture and brand that appeal to lifestyle, attitude and values ​​are the consumption targets. It can be said that their taste determines their personality and determines that they will be the most loyal consumer group of “light luxury”. They will appreciate the simplicity of the wooden style and will also yearn for the "slow life" of Nordic, and of course the new Chinese style with traditional and literati atmosphere. It can be said that the “light luxury” new Chinese furniture has a large market share among the literary youth.

Some studies have found that the middle class now wants to be able to distinguish itself from “big money” and “upstart” and pursue low-key luxury with quality and culture. The appearance of “light luxury” is so suitable for them. And in time. When the social backbone groups in the 70s and 80s began to collectively nostalgic, they inadvertently brought marketing opportunities to the brand – because they nostalgic to consume classics.

This is a large group of mature and emotional middle-aged consumers. Some of them, the traditional nostalgia is unpredictable. Their Chinese plot since childhood was particularly evident after entering middle age. Because they hope to find memories and familiar feelings when they are young, they hope to get peace of mind. In recent years, the return of traditional culture in the field of home furnishings, the new Chinese furniture consumption boom, just catered to the emotional appeal of this part of the consumer groups.

New Chinese furniture is not only suitable for modern lifestyles in terms of function and comfort, but also the charm and classic elements of it, and only they can taste the true meaning. More importantly, they have a fairly high spending power in middle age. It can be said that no matter whether the new Chinese furniture can not take the luxury route, they are their most powerful consumer power - this can be seen from the current age of major customers of major Chinese furniture brands.

The fierce "small age" and "small age" represent the group of the post-90s rich group. This group, which used to be in the ivory tower, has grown rapidly in the era of material wealth in Chinese society.

There are too many statistics and forecast figures showing the strong consumption power of this group. Consumer attitudes and consumer behavior will also change the future market and trend indicators. Whether in the fashion field or in the field of home life, they are the most savvy consumer groups of “light luxury”.

Young people, they will absorb new things faster than other groups, so Haipai design thinks that the “light luxury” of the new Chinese style is very easy to open the market in this group. Of course, the young age also determines that their exposure to traditional culture will not be too Deep, so the new Chinese furniture with a little modernity is more attractive to them than the traditional ones.

For more information, please pay attention to the official website of Xianghe Furniture City http://