Recently, the Department of Circulation Industry Development of the Ministry of Commerce and the China Building Materials Circulation Association jointly released the National Building Materials Home Furnishings Index BHI. The data shows that the national building materials home prosperity index (BHI) in January was 73.99, a decrease of 19.74 points from the previous month and a decrease of 5.83 points. The sales of building materials and homes above designated size in the country was 61.70 billion yuan in January, down 32.88% from the previous month and down 9.46% year-on-year.
According to the industry research department of China Building Materials Circulation Association, in the 2019 year, the national building materials and home furnishing market was cold under the influence of winter cold weather and the Spring Festival, and BHI was significantly lower. Due to the influence of the Spring Festival holiday, it is expected that BHI will still fall in February. .
From the real estate market situation, the national real estate market achieved a smooth start in 2019. According to data from the China Index Academy, in January 2019, the price of new homes in Baicheng increased steadily. The average price of new residential buildings in 100 Chinese cities monitored was 14,710 yuan per square meter, up 0.22% from the previous month. The scale of supply has declined, and the market demand has been relatively flat. With the market's wait-and-see mood, the returning homes have become more rational. The transaction volume of the first-tier cities has declined significantly, and most of the third- and fourth-tier cities have also cooled down.
Under the direct influence of the real estate market, the overall performance of the national building materials and home furnishing market in January was steady and declining. Compared with the same period of last year, the market was still in a weak dimensional stability. The sales of building materials and home appliances above the scale decreased by 9.46%.
It is worth noting that the BHI “Popularity Index†continues to be “highly popular†in 2018, with the other sub-indexes decreasing more or less year-on-year. It rose by 28.88 points this month.
According to the China Building Materials Circulation Association, it can be seen that the “new retail†war in the industry will continue in 2019, and the competition in the market for “developing smart homes, building smart shopping malls, leading new demands and promoting consumption upgrades†will intensify. How to turn traffic into customers, how to better embrace the Internet, how to use diversified channels organically, or become a key factor in winning the market in 2019.
In addition, according to the National Bureau of Statistics and the China Federation of Logistics and Purchasing, the January China Manufacturing Purchasing Managers Index (PMI) was 49.5%, which fell behind for four consecutive months, up 0.1 percentage point from the previous month.
China National Building Material Circulation Association recommends that the national building materials and home furnishing enterprises should remain cautiously optimistic in 2019. The transformation and upgrading of the industry will not happen overnight. In the process of market bottoming, enterprises need to seize the opportunity to meet the future.
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