Tasting notes:
What is this beverage selling this year? Selling features sells concepts, sells concept selling functions ... ... this year is different, you can also sell colors. In today's severe homogenization of products, the promotion of packaging is highly valued. The rum and drinks, beverages less imitation of the past years, giving people the feeling is colorful. The color of the drink itself, the color of the bottle body, the color of the bottle label, there is no way to lure you. Red, orange, yellow, green, blue, blue, purple, black, white, and colorless, in the showroom of the Linhai Snowfield series of beverages, people feel the strong color temptation.
The black bottle's burst of fruit steam in the industry set off a hurricane in the industry, black and white is willing to challenge the liquor packaging "no black." Lin Hai snow series of beverages to us is what is a color revolution, or a hurricane of color; the color of the Lin Hai snowfield temptation to become a market temptation, we will wait and see.
Tasting notes:
Color is an important element of packaging design. Choice is the key, mainly based on product characteristics, positioning, target population, consumption habits and other standards. Creative use of color and color combinations can help create excellent packaging. At the conference, a salesperson introduced that, with the bold combination of red and green packaging, the Seoul-Vick Green packaging reflects the natural selling point of beverages and creates health drink experts. But a designer found that the empty bottle of drink, the combination of its green bottle and pink bottle label made people feel very awkward. He believes that the color of packaging should be innovative, but to master the scale, you need to take into account the consumer's aesthetic habits and consumer psychology, try to avoid strong color contrast, so as not to cause consumer boredom and gain more than gain.