The Green Packing Development Strategy of Logistics Packaging Culture

Abstract The study of logistics culture has practical significance. It is a kind of cultural form with special content and means of expression. Logistics packaging culture is a major pillar of logistics culture. The green packaging strategies based on the logistics packaging culture include: strengthening green packaging awareness, making full use of recyclable containers, grouping of industrial logistics, and strengthening design research of green packaging.

Keywords logistics culture packaging culture green packaging

1. statement of problem

Logistics culture is formally proposed as a concept, and it has not been seen so far. At present, in the literature that can be seen, most of the logistics culture is only mentioned as a very vague concept, and along the way, there is no deep discussion on logistics culture. With the rapid development of China's logistics, the cultural defects of China's logistics are gradually exposed, and it is urgent for researchers in the field of logistics and culture to discuss the issue of logistics culture. The logistics packaging culture is a major pillar of logistics culture, and its research is equally important. And, logistics packaging culture plays an important role in the implementation of green packaging.

2. Logistics culture

2.1 Logistics Interpretation

The concept of logistics was first formed in the United States. It was originally referred to as Physical Distribution (PD), and translated into Chinese as "real distribution" or cargo distribution. It was introduced to Japan in 1963. The logistics at that time was understood as "the function of the storage, transport, handling, packing, processing, and other functions of linking production and consumption to materials, as well as the function of supporting the control of such functions. It served as a bridge for material sales."

China was only exposed to the concept of “logistics” in the 1980s. At this time, logistics has been called Logistics. It is no longer a concept of PD in the past. The original meaning of Logistics was "logistics." This is a term used by the military during the Second World War to transport arms, ammunition, and food supplies. It is a logistical support system for maintaining the needs of war. Later, the word Logistics was used in the circulation of goods. At this time, logistics was not simply considering the distribution of goods from producers to consumers, but also considering the purchase of raw materials from suppliers to producers and production. The person himself has comprehensively and comprehensively improved the economic efficiency and efficiency in various aspects such as transportation, storage, and information in the manufacturing process of the product. Therefore, modern logistics is a strategic measure that meets the needs of consumers and integrates manufacturing, transportation, sales, and other market conditions. This is in contrast to traditional logistics only as a “logistical support system” and in sales activities. The concept of "bridge action" has further implications in depth and breadth.

Relevant departments and experts and scholars in China have conducted extensive research on logistics and integrated many expert opinions. In April 2001, the China Materials Distribution Association led the organization, the China Material Circulation Technology Development Association, Beijing Technology and Business University, Beijing Material School, and Northern Jiaotong University. The National Standard of the People's Republic of China, "Logistics Terminology" prepared by experts and scholars of Huazhong University of Science and Technology and the former Bureau of Logistics Technology of China's Domestic Trade Bureau, was formally promulgated, defining logistics as "the physical flow of goods from the supply to the receiving location." The actual needs will be organically combined with basic functions such as transportation, storage, handling, handling, packaging, distribution processing, distribution, and information processing."

2.2 The meaning of culture

There is no unified view of the concept of culture in the modern sense. According to Malinowski, a famous British scholar, culture is an integrated complex that includes concrete objects (used utensils and consumer goods) and intangible ideas (points of view, opinions, beliefs, institutions).

At present, a more convincing summary holds that from a broad perspective, culture is divided into four levels: First, material culture is the sum of human material production activities and their products, and constitutes the basis of the entire cultural creation; Culture refers to the social relationships created by people in the process of social practice and the normative system used to adjust these relationships. Third, behavioral culture is a distinctive ethnic or regional feature formed by people's customary fixed positions in the process of interaction. Behavioral patterns; Fourth, spiritual culture refers to people's spiritual lifestyle and ideology.

2.3 The meaning of logistics culture

Based on the above understanding of culture, we believe that: as a cultural form with special content and performance means, logistics culture is created by people relying on economic activities based on logistics technology, logistics resources, and logistics credit in social activities. The sum of material wealth and spiritual wealth. Therefore, the general logistics culture can also be grasped from four aspects: the logistics culture as a physical form, the logistics culture as a social norm, the logistics culture as a behavioral mode, and the logistics culture as a spiritual concept.

The logistics culture as a physical form is the “tower base” of logistics culture. It belongs to the physical body of logistics culture, is the basic entity that forms the logistics culture, undertakes the basic functions of the spatial mobility of objects, and centralizes the permeability factors in the productivity system. The outstanding achievements of a scientific and technological culture. This includes logistics tools, logistics facilities and logistics technologies.

The logistics culture as a social norm is the "tower waist" of logistics culture, is the ecological mechanism of logistics culture, aims at the pursuit of efficiency, and coordinates the relationship among the various elements of the logistics system. It mainly includes logistics credit culture and green logistics. The credit culture is a basic concept and norm that govern and regulate the credit relationship and credit behavior between people and people, people and society, and various economic units in a market economy. In the process of the development of a market economy, building a credit culture with Chinese characteristics is a real-life need and an inherent objective requirement of the logistics market. Green logistics pays more attention to the construction of the ecological mechanism of logistics culture. Logistics activities and socio-economic development complement each other. On the one hand, modern logistics is the pillar of economic development. On the other hand, economic development will in turn lead to an increase in the total volume of logistics. The frequent logistics activities and changes in logistics management will increase fuel consumption, aggravate air pollution and waste pollution, waste resources, and cause urban traffic congestion, which will have a negative impact on the sustainable development of the social economy. Therefore, society and enterprises are eagerly calling for the emergence and implementation of green logistics as soon as possible.

The logistics culture as a form of behavior is the “tower neck” of logistics culture, which is the cultural quality reflected in the logistics activities and marks the cultural role of people in the logistics process. It is a general term for the behavior choices such as logistics selection, acceptance, and utilization, such as logistics requirements, logistics awareness, logistics capabilities, logistics psychology, and logistics activities that are formed due to the impact of logistics culture. Logistics cultural behavior refers to human psychology and activities related to various aspects of logistics activities. Different stages of logistics technologies and methods change people's behavior. Different historical stages have different characteristics of human logistics behavior.

The logistics culture as a spiritual concept is the “top” of logistics culture, and it is the soul and direction of the healthy evolution and healthy development of logistics culture. It mainly includes two aspects. The first is the spiritual concept culture in human culture. From ideology, politics, religion, history, science to literary art, etc., it is not a concrete manifestation of human knowledge. The acquisition of such knowledge is inseparable from the expansion of logistics activities and scope as logistics. Part of information exchange and cultural information dissemination are important means of knowledge dissemination. Therefore, spiritual culture is an important manifestation of logistics culture. Second, logistics technology and its products, such as logistics concepts and the development of logistics civilization, are part of the human spiritual culture. Logistics technology and its products are constantly enriching and enriching the spiritual culture of human society and changing people’s ideas.

The four components of logistics culture and their relationships can be represented by the following figure. (to be continued)