Near September, the traditional wardrobe market is approaching the peak season, and the “knives and hooves†in the wardrobe industry have foreseen the white-hot brand competition in advance. In the wardrobe market after the summer, various brand activities can't wait like the autumn rain. In the "rainy" market environment, ask where the brand performance is, and the shepherd boy refers to the "style". In the recent market visits, the author found that the brand names of many brand activities are crowned with “styleâ€, as if “style†is a panacea and a representative of high-end consumption.
In fact, after years of development, the overall wardrobe industry has initially established a market and has a good consumption base. However, the lack of cultural factors is a “hard injury†to the uneven industry. The "style" is named as the wind, which is the market realism of this industry. "Fashion" is not a style. When any product can be named "Fashion", the style has been completely abandoned. Just as culture is abandoned by the wardrobe industry, it becomes a single page scattered in the store, allowing people to ignore it. Go trampling.
In today's era of cultural consumption, cultural deficiencies are not only a temporary market injury, but also a long-term industry injury. "Ignore my crying, ignore my mourning, sly, no mercy." Zhou Xingchi's line vividly and vividly shows the cultural psychology in the wardrobe industry. In the face of fierce market competition, culture is the suffix of brand performance, only the performance of the rhetoric. On the contrary, the lack of culture just illustrates the immaturity of the wardrobe industry and the chaos in the wardrobe market: cottage, homogenization, poor service...
As the saying goes: The book is the ladder of climbing. There is no doubt that culture will be the crutches of the development of the wardrobe brand. The wardrobe market at the moment is like walking the night road, some are timid and scared, and some poems are striding forward. In the face of fierce market competition, the wardrobe brand should learn to "small poetry", draw nutrition from the culture, and stride forward to meet the market challenges. The wardrobe brand should draw the creative ideas from the culture to obtain the market highlights of the brand activities, and let the “style†rotten the street.
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