Guangdong furniture elites gathered to discuss how the industry is transforming and upgrading

In the increasingly fierce competition and depressed market environment, how can the Guangdong furniture industry transform and upgrade? On April 6th, the “2012 Furniture Defence War Thought Summit and the Promotion of Brand Promotion Ceremony of Furniture Quality Manufacturers” sponsored by Guangdong Furniture Chamber of Commerce and “Home Fortune” magazine was held in Dongguan. At the meeting, Guangdong furniture elites gathered together to analyze the current development of the industry and put forward many suggestions for the future development of the industry.

Li Yangchun, vice chairman of the Guangdong Provincial Federation of Industry and Commerce, said that the furniture industry, as a traditional manufacturing industry in Guangdong, has neglected the synergy between market capacity and development speed during its rapid development and has been over for quite some time. Note the expansion of weight, while ignoring qualitative competition. Now, the furniture industry really needs to calmly reflect and then set off.

The chairman of Dongguan Diemo Household Products Manufacturing Co., Ltd. said that the furniture industry has gone through a period of profiteering, and it is increasingly trending towards the development of average profit. This "defendment of furniture" is not only to protect the health of the industry, but also to safeguard the integrity of the furniture industry.

Jiang Dehui, the representative of the industry organization, expressed his views on the status quo and the way out. He said that the current furniture industry feels unprecedented pressure, but the pressure will eventually be overcome. When the industry truly develops into the integration stage, branding will become the core driving force, and excellent brands rely on innovative service systems and marketing systems. Established with the management system.

In addition, the event also held the “Ten Awards Ceremony for the Top Ten Retailer's Choice of Furniture Brands”, among which the top ten brands such as Renhao Furniture, Hengxin Huadian Furniture, Grand Emperor Furniture and Jinyasi Furniture won this reputation. Participants agreed that the success of the 2012 Furniture Defence Thought Summit is of great significance to the future development of the furniture industry. I believe that the positive impact of this event will help the furniture industry to become bigger and stronger. (text / inclusion)

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