Beijing time On June 19, 2017, the China Outdoor Brand Alliance (COA) entrusted the representative of the team, Mr. Huang Huang, to publish the “China Outdoor Products Market 2016†to the European outdoor industry community in Friedrichshafen, Germany during the European Outdoor Exhibition. Investigation report. This report is written by the China Outdoor Brand Alliance and is published in China and Europe each year. Mr. Zhong Chengzhan, COA Vice President, Mr. Lu Qiding, COA Member Representative, Ms. Lin Jiayi, Marketing Director of Beijing Demans, and Mr. Li Yu, Director of Asia Outdoor Exhibition also attended the conference.
The "Report" elaborated on the development of China's outdoor products market in 2016, combed and analyzed the annual market data, and also introduced some features of the Chinese outdoor market to the European outdoor industry. The publication of the "Report" promoted mutual understanding between the domestic and foreign outdoor industry communities, strengthened the connection between Chinese and foreign outdoor industries, and provided reference data for the Chinese market for international brands.
China Outdoor Brand Alliance (COA) entrusts the representative of the alliance to perform “Outdoor Investigation Market 2016 in Chinaâ€
The "Report" pointed out that in 2016, the overall outdoor market scale reached 48.48 billion yuan, accounting for about 40% of the core outdoor market. The core outdoor market has maintained a relatively stable growth momentum and is about to enter the next period of rapid market development. The "Report" also separately elaborated on the annual data of China's outdoor market retail formats, brand development, and market share. In addition, at the request of European industry, the “Report†also elaborated on the historical development of China’s outdoor products market, and forecasted its future development. At the same time, it introduced some differences in the Chinese and foreign markets.
The Chinese version of the "Report" will be released by the COA on June 29, 2017 (the first day of the Asia Outdoor Exhibition), and more detailed industry data will be released to the industry.
The publication of the "Report" has attracted the attention of people from the industry and media in the United States, Austria, the United Kingdom, Spain, South Korea, Hong Kong, China, Taiwan, Germany, and other countries and regions. The COA representative, Mr. Huang Huang, elaborated and exchanged on the issues of interest to colleagues in the industry in various countries. At the same time, COA will continue to carry out related research activities, in-depth study of the development of China's outdoor industry, and is willing to share with the global industry colleagues the real development of the Chinese market. In the future, COA will also cooperate with related organizations in Europe and the United States, work together with Chinese domestic brands to go global, and jointly create a global outdoor market.
On the same day, the European Outdoor Market Research Report was published by EOG (European Outdoor Alliance) in Germany. The report shows that in 2016, the European outdoor market shipped a total of 5.47 billion euros (approximately 41.66 billion yuan), an increase of 3% over the previous year. Relatively speaking, the outdoor market in China is obviously more dynamic, and it continues to have a strong and strong appeal to international brands.
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