[Chinese and foreign toy network December 5 hearing] National SME Shares System Announcement shows that Fujian Ou Shi Children's Products Co., Ltd. (Equities for short referred to stock code 838135) was listed on the application was approved in August. According to the announcement, the operating income of Oushi Co., Ltd. in 2014 and 2015 was 8.462249 million yuan and 106 million yuan respectively, and the net profit was 1.1101 million yuan and 2.569 million yuan respectively.
The main accounting data and financial indicators of Ou Shi shares in the past two years
The official securities brokerage listed by Oushi Shares was China Merchants Securities, the legal adviser was Fujian Junli Law Firm, and the financial audit was Lixin Zhonglian Accounting Firm (special general partnership).
Steady growth in overseas sales is optimistic for the domestic market
Oushi Co., Ltd. was established on November 21st, 2006. Currently, Oushi is mainly engaged in R&D, manufacturing and sales of baby carriages. The main products produced and sold overseas are baby strollers, baby walkers, and safety seats. The income of the company is mainly the sales revenue of these three types of products. In 2015 and 2014, the three types of revenue accounted for 95.08% and 93.74% of the total revenue respectively.
Baby stroller
The main business income of the company mainly comes from export sales. The proportion of total sales of foreign sales in 2014 and 2015 was 98.41% and 88.90% respectively. The main consumer groups are large-scale mother-and-baby chain stores and baby products trade in North America, Europe and Asia. Business. Oushi said that in terms of foreign markets, the company's marketing model is mainly OEM and ODM. According to the level of economic development and differences in living habits, targeted sales of various products will be directly sold to Europe, the United States, and Asia. Dozens of countries.
Baby Walker
In the domestic market, the self-developed brand GUBI developed by Ou Shi shares is sold in China. It adopts the sales method in which distributors and direct sales are unified, online purchase, and offline experience. The company stated that it will strengthen the promotion and promotion of its own branded products in the next few years and increase the proportion of domestic sales in total revenue. According to the announcement, the company’s sales revenue in 2015 increased by 21.17 million yuan compared to 2014, with an increase rate of 25.02%. Oushi shares believes that the main reason is that the company opened up the domestic market in 2015 and its sales revenue increased.
Baby safety seat
In 2015, the GDP growth rate was less than 7%. Under the premise of a general economic slowdown in the country, many manufacturers reported that the domestic sales business was not a good thing. In addition to the coastal areas, the sales of local baby carriages in the Midwest and north of the Yangtze River are not Very project, some companies have reduced their production volume to ease pressure on inventory. Oushi shares believes that the difficulties in facilitating the development of the domestic development of stroller products are temporary. With the full liberalization of the two-child policy, there will be more opportunities for the development of the domestic baby stroller market.
Pay attention to the external promotion of products and actively participate in the professional exhibition of toys
The announcement shows that the way in which Oushi shares obtains orders is mainly self-promotion of domestic and international baby products exhibitions, toy exhibitions and company websites, such as the German Youth Products Fair, Hong Kong Baby & Children's Products Exhibition and Guangzhou Toys Fair (Guangzhou Baby Carriage Exhibition) and so on. The company stated that it will set up exhibition booths every year to publicize the company's product features, business models, etc., and achieve good results. Customers who actively purchase company products have increased year by year.
In response to the rapid growth of domestic sales, Oushi shares mainly attributed to three main reasons: the company established a good brand image in the industry; increased the number of exhibits, increased product promotion, and attracted foreign professional customers. To order professional products; and a complete business operation system.
Ou Shi shares also said that the company will continue to adhere to the market demand-oriented research and development strategy, through the organization of market personnel, R & D personnel to participate in various large-scale domestic toy goods exhibition, customer feedback, professional toy magazine, etc. to obtain market information, follow the market Trends, determine the direction of R&D.
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