First, the main trend
Since there has been no prominent innovation packaging impact secondary packaging market in recent years, brand marketers and their suppliers are cleverly using existing resources to integrate. In the following, several major trends affecting the packaging structure of cosmetic carton and plastic box are analyzed from several aspects.
(1), unusual shape
More and more companies are demanding different box shapes, requiring some to break through traditional changes rather than a conventional shape. A relatively new change in this area is the use of injection molded plastic end caps. Procter & Gamble's Regenerist brand uses this technology, and the finished carton looks more like a cylinder than a cube.
(2), textured material
Textured materials have become very popular in cosmetic packaging design. Texture is often produced by embossing a line of paper on a whole sheet of paper. When people pick it up, they find that it gives a different feel to standard or smooth cardboard. Although we can use the final effect of smooth or matt, most customers prefer a matt effect combined with a textured material.
Many cosmetic manufacturers and packaging designers are now looking for materials with a different type of texture, such as cardboard with a rough grain effect or a suede feel. At the same time, texture texture can also be produced by using a coating.
(3), show the main packaging
Through the outer packaging, we can see the perspective packaging of the contents, which is increasingly favored by consumers. While this effect can be achieved with cardboard openings, numerous brand marketers are choosing to achieve this through a combination of packaging – embedding a plastic window in a cardboard structure. Cardboard and plastic will have a very effective combination in the future.
(4), flashing dazzling
On cosmetic packaging, packaging made with glittering materials has begun to appear to attract eye-catching sales. Special effects inks, coatings and metal materials are joining this trend. Manufacturers strive to differentiate their products through this innovation, but at the same time pay attention to cost overhead, so it is a cost-effective way to achieve such a look and feel, that is, use metallic ink or shine in printing. The role of pearl oil. In the future, we will see more decorative trays with decorative colors on the market.
Second, application analysis
In the four major materials of the modern packaging industry - paper, plastic, glass, metal packaging, paper packaging and plastic flexible packaging are growing rapidly. Paper and plastic are two widely used packaging design materials. They play an increasingly important role in many areas such as food, health care products, cosmetics and detergents. Among them, the folding paper box-based paper product packaging has a large development space, because the folding paper box can meet the requirements of the carton closing and high-speed automatic packaging machine, and is suitable for packaging printing and online processing. Secondly, the application of multi-layer paperboard composite materials is more and more extensive. As users demand higher and higher quality and performance of paper products, the use of multi-layer materials has a tendency to increase further.
In addition to being applied to the outer packaging of cosmetics, paper can also be included in the inner packaging. For example, it can replace the EPS material corrugated cardboard cushioning pad, which has the advantages of light weight, low cost and easy recycling. It is an ideal environment-friendly packaging material. The corrugated cardboard cushioning pad has the bearing capacity and the buffering capacity, can meet the requirements of the positioning of the product in the outer packaging design, and has the advantages of simple structure, low cost and convenient assembly. Nowadays, many perfumes, cosmetics, etc. are lined with fine corrugated cardboard, such as Lancome, Thun Nai, David Duf, etc., which not only improves the compressive strength of the packaging, but also improves the grade of the packaging. Since the micro corrugated cardboard is formed in one piece and the high-strength corrugated base paper is used, the cost is more economical and environmentally friendly. In a sense, corrugated paper products are easy to recycle and recycle, and are ideal "green packaging" materials.
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