1. What is typesetting
Typographic design is also known as layout. The so-called layout, that is, in the limited layout space, the elements of the layout - text fonts, picture graphics, line frame and color blocks, are combined and arranged according to the needs of specific content, and the use of modeling elements and formal principles, Visualize ideas and plans. It is also an intuitive and creative activity to seek artistic means to correctly express layout information. Orchestration is an ideal way to create and establish an orderly layout. Typographic design is the most representative branch of graphic design. It not only exerts its function on the two-dimensional surface, but also can sense its effect in three-dimensional three-dimensional and four-dimensional space, such as in packaging design. Each specific plane, the combination of various identifications of the exhibition space, as well as slogans, neon signs, and the like suspended in urban commercial areas.
Typographic design is an important part of graphic design. It is also a big stage for all visual communication arts. Typographic design is accompanied by the rapid development of modern science and technology and economy. It embodies cultural traditions, aesthetic concepts, and the spirit of the times. It is widely used in newspaper advertising, posters, books and periodicals, packaging and decoration, and direct mail advertising. (DM), corporate image (CI), and webpages, and all areas of plane and imagery. It provides a vast space for people to create new ideas and cultural concepts. The typographic design art has become an important interface for people to understand the times and identify with society.
2. Extension of typographic design
Today's society is an era of information-based design coupled with high-tech development. The information revolution, like the Industrial Revolution of the last century, changed the face of the world and affected the entire human society and people's daily lives. The earth is shrinking and the rhythm is accelerating. People's visions cannot accept complicated information that is about to “explode†at the same time, and they can only absorb information that has strong visual impact and those that are attractive and interesting. Therefore, as a graphic advertisement design that conveys visual information, in order to increase its attractiveness, it must be designed in accordance with the formal characteristics of the art and the visual experience of people.
With the emergence and widespread use of typography and phototypesetting machines, typographic design has become a more creative field. In particular, arbitrary enlargement or reduction, widening, or lengthening, tilting, and twisting of the text layout allow the designer to freely and imaginatively open the wings of imagination and free himself from the previous typesetting. Symmetrical, balanced, and straight-line composition directly affect the layout area.
Typographic design shoulders a dual mission: First, as an important media for information dissemination, it also allows readers to generate beautiful imagination and resonance through the reading of the layout, so that the designer's ideas and conservation can enter the reader's heart.
In the past, when it came to layout design, people naturally limited it to books and publications. Others think that typesetting is only a technical job and does not belong to the category of art, so it does not attach importance to its artistic value. It is even more reasonable to think that a typographical design can only specify a format and put a font without any design. Overlook the overall considerations for a long time, and only work on pictures and graphics. This conservative, traditional design style and misunderstanding in understanding have seriously hampered the development of layout art.
In fact, the layout is no longer a purely technical arrangement. Typographic design is a highly integrated body of technology and art. The message is the art of design. With the continuous advancement of society, the acceleration of the pace of life, and the change of people's visual habits, designers are required to update their concepts, attach importance to layout design, absorb foreign modern trends of thought, and change our previous design ideas.
Designers must not only disseminate the feelings and design ideas of the United States to the audience, but more importantly, mobilize the audience's passion and feelings. While accepting the layout information, readers are also given entertainment, entertainment and artistic infections.
Typographic design is also known as layout. The so-called layout, that is, in the limited layout space, the elements of the layout - text fonts, picture graphics, line frame and color blocks, are combined and arranged according to the needs of specific content, and the use of modeling elements and formal principles, Visualize ideas and plans. It is also an intuitive and creative activity to seek artistic means to correctly express layout information. Orchestration is an ideal way to create and establish an orderly layout. Typographic design is the most representative branch of graphic design. It not only exerts its function on the two-dimensional surface, but also can sense its effect in three-dimensional three-dimensional and four-dimensional space, such as in packaging design. Each specific plane, the combination of various identifications of the exhibition space, as well as slogans, neon signs, and the like suspended in urban commercial areas.
Typographic design is an important part of graphic design. It is also a big stage for all visual communication arts. Typographic design is accompanied by the rapid development of modern science and technology and economy. It embodies cultural traditions, aesthetic concepts, and the spirit of the times. It is widely used in newspaper advertising, posters, books and periodicals, packaging and decoration, and direct mail advertising. (DM), corporate image (CI), and webpages, and all areas of plane and imagery. It provides a vast space for people to create new ideas and cultural concepts. The typographic design art has become an important interface for people to understand the times and identify with society.
2. Extension of typographic design
Today's society is an era of information-based design coupled with high-tech development. The information revolution, like the Industrial Revolution of the last century, changed the face of the world and affected the entire human society and people's daily lives. The earth is shrinking and the rhythm is accelerating. People's visions cannot accept complicated information that is about to “explode†at the same time, and they can only absorb information that has strong visual impact and those that are attractive and interesting. Therefore, as a graphic advertisement design that conveys visual information, in order to increase its attractiveness, it must be designed in accordance with the formal characteristics of the art and the visual experience of people.
With the emergence and widespread use of typography and phototypesetting machines, typographic design has become a more creative field. In particular, arbitrary enlargement or reduction, widening, or lengthening, tilting, and twisting of the text layout allow the designer to freely and imaginatively open the wings of imagination and free himself from the previous typesetting. Symmetrical, balanced, and straight-line composition directly affect the layout area.
Typographic design shoulders a dual mission: First, as an important media for information dissemination, it also allows readers to generate beautiful imagination and resonance through the reading of the layout, so that the designer's ideas and conservation can enter the reader's heart.
In the past, when it came to layout design, people naturally limited it to books and publications. Others think that typesetting is only a technical job and does not belong to the category of art, so it does not attach importance to its artistic value. It is even more reasonable to think that a typographical design can only specify a format and put a font without any design. Overlook the overall considerations for a long time, and only work on pictures and graphics. This conservative, traditional design style and misunderstanding in understanding have seriously hampered the development of layout art.
In fact, the layout is no longer a purely technical arrangement. Typographic design is a highly integrated body of technology and art. The message is the art of design. With the continuous advancement of society, the acceleration of the pace of life, and the change of people's visual habits, designers are required to update their concepts, attach importance to layout design, absorb foreign modern trends of thought, and change our previous design ideas.
Designers must not only disseminate the feelings and design ideas of the United States to the audience, but more importantly, mobilize the audience's passion and feelings. While accepting the layout information, readers are also given entertainment, entertainment and artistic infections.
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