Keywords: humanized heat change packaging intelligent container portable medicine bottle
A study by George A. Miller, a psychologist at Harvard University, showed that only 7 digits of the human brain can be immediately transferred to memory. The information units of different concepts that can be processed at the same time are less than or equal to 7; that is, the general human consciousness cannot be synchronized. Deal with more than 7 concepts. Among the similar products that are memorized, there are not many brands that can list seven or more brands. This is still an interesting product category. In the material world where the number of brands of various commodities is increasing at an alarming rate, the performance characteristics of commodities are almost the same. Although the homogenous quantity war can be divided into a little bit of market share in a period of time, it is destined to be kicked out of the consumer shopping basket by the next fresh image. In fact, when consumers choose a certain product, they rely on the impression of the brand to a large extent, and the impression comes from attention and memory. The good impression on the product is the biggest motivation for urging consumers to buy. Therefore, apart from the efforts in planning, creativity and production of advertisements, it is particularly important to effectively improve the memory effect of the product itself. Therefore, creating the perfect maverick impression became the highest level of design.
Packaging is the primary reference indicator for consumers to abandon product loyalty and guide consumption decisions. In the past, people understood that packaging was wrapped with a material outside the product. For example, the product was put into the paper box. There was no real value. These ideas were too one-sided. The ability of packaging to guide consumption is itself a value; it is not a product subsidiary. Appropriate packaging is equivalent to the design, marketing is the quality of life, sales of goods is the belief. The concept of modern packaging is not limited to the product introduction, carrying and protection of the jacket, more into the value of the product itself, making the product has emotional color. It's a lot of people's spending habits to be attracted by packaging to buy things you don't need or to buy products that seem to be reliable at close to the price.
Traditional packaging materials are mainly paper, plastic, wood, glass and metal. With the continuous innovation of modern technologies and design methods, the late development of the concept of green packaging has gradually become a new force for the packaging forces, and the menacing role of change agents. At the same time, it also provides a broader creative space for packaging design itself. Discussions on future packaging and communication with environmentalists have led designers to pay attention to the value and quality of packaging. The appearance of various recyclable, reusable, convenient and value-added packaging has led to new ideas for consumption. , also to upgrade the packaging design to a new height. However, the market has not given up on the luxury package, and the competition between various materials and forms has been more than ever. The coexistence of multiple ideas and forms makes the current packaging more abundant, diverse, and colorful than at any previous period. However, the pace of development of packaging is obviously much slower than the growth of human demand. Homogeneous traditional packaging must be eliminated at the same time as production. The cost of green packaging has not been reduced to the level that ordinary people can easily accept. In this relatively ambiguous phase, exploring the packaging with higher “cost-effectiveness†has become the survival and development of this industry.
For the above reasons, I made design ideas from three perspectives: vision, structure, and function. My philosophy is a cost-effective, human, interactive and unique packaging.
First, the concept of heat change packaging
Product target: hot food snacks, cakes, fast foods, etc. (1) Hot and delicious foods. Such as: wife cake, pizza, hot dogs, dumplings, Mcdonald's and so on. (2) It is necessary to use a microwave oven to heat the packaged food. Such as: popcorn, hamburgers, fast food, etc. The characteristics of this type of product are: easy to eat hot, individual independence, sales in specialty stores or take-away services.
Packaging purpose: to find a new packaging concept of food, through the packaging itself can be a dynamic reflection of food hot and cold conditions, will increase the packaging function, increase consumer touch pleasure.
Design concept: not through the sense of touch, but through the packaging can be intuitive product hot and cold conditions, so choose to buy.
Solution one: Using heat-change paper, use its principle of heating and color changing to make product packaging. When the product is exposed to heat, discoloration occurs in the heated part of the package. The higher the temperature, the larger the discoloration area, so as to observe the temperature of the food.
Option two: use paper for food packaging, partially printed with thermal inks, such as printed logos and patterns. The temperature of the food is observed by a change in the reaction of the color ink to heat.
Use Analysis: Take Mcdonald's Treasure Triangle as an example. Because it is not an open purchase, the product's appearance and packaging can not be measured visually. The McDonald's shop can guarantee the quality of the product, but if it is taken away, the cold McDonald's will destroy the food because consumers do not eat it as soon as possible. Impression, poor eating results even affect the purchase again.
Therefore, if we can see from the product packaging suitable for eating time, products for consumers have a guarantee, but also on the appearance of the package taste fun, but also because of the packaging function is different from other similar products, leaving a deep impression For companies, without maintaining too much investment, maintaining the original style, promoting the corporate image, and leading the new concept of changeable packaging is undoubtedly not a measure that will help many. As shown in Fig. 1, the "M" mark is printed with thermal ink. When the package is not hot, the "M" mark is not obvious. When heated, the mark turns yellow.
Material analysis: Although the color change paper has various effects and brilliant colors, the cost is high. The thermal change (or heat activation) ink has many kinds of colors and is non-toxic to the human body. The printing process is simple, intuitive, and low in cost. Heat-change inks can be used on product labels and packaging. Color changes occur when the temperature rises. After the heat source is removed, the color is restored. At present, most of these inks are used in anti-counterfeiting technologies in the country. They can be restored and cannot be restored. They can be restored to the original color after recovering the ink heat loss source, and the non-recoverable ink cannot be restored once it is heated and discolored.
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