The source of goods for outdoor equipment - chaos and black five categories
I heard that Niu Maxiu recently said Urumqi's outdoor equipment market in a new way. The cows and horses are old friends, and the cows are old donkeys. The cows all speak, donkeys can’t be idle, and they don’t mix donkeys. Say two.
Shouting slogans: Learn from Niu Ma brother!
If we simply classify the sources of goods for outdoor equipment, we can roughly classify them into the following categories:
Foreign brands are single goods, foreign brands throw single goods, foreign brands imitation single goods, domestic brands order goods,
There are five types of domestic brands (hereinafter referred to as "black five"), and the following ones will come:
1, one of the black five categories: foreign brands are single goods
The foreign brand is a single product, whether it is produced in the mainland, or produced in Malaysia, or produced in the United States (the United States does not seem to produce these things), is produced in accordance with the international standard of outdoor brands, reliable quality, implementation of three bags, expensive. All in all, it is a single order.
Why is it expensive? Because it contains design fees, import fees, transportation costs...
There are two kinds of people who go to outdoor shops to buy these goods. One is a real fancier, and it is definitely the second time, and even the third time it is replaced. They are pursuing top-level feelings; there is a new and new one. Donkey, the economy is affluent, I heard popular outdoor, was deceived by friends, coupled with the shop owner's rhetoric, dizzy and moved to buy the next impulse. Impulse is impulsive, but these things are a good thing. After a long time, they will understand.
As for what are the real foreign brands, they also have a pair of eye.
In general, the first to enter the domestic market is often a number of midstream brands and products, and people are often confused, Bx and vxxxx comparison is a typical example. As domestic outdoor activities gradually converge with international standards, real big brands have gradually come in. I don't understand English, but a mainland friend who understands English has told me that entering the domestic big brands is just the tip of the iceberg.
Where can I buy a single order? I understand to tell you that there are only a few goods on the market. Unless you see something worth xxxx, it is not a single one. why? The reason is very simple, ah, go see the foreigner's outdoor shop website to know, a Jackets, he can give the British to sell 200 pounds, to the Chinese to sell 500RMB it?
2, the black five of the two: foreign brands dumped single goods
Rejecting a single item is the best value for money in outdoor products.
Many outdoor products production plants are located in the mainland. The ordering merchants provide the technology and raw materials. All the products produced are exported, namely the so-called two-headed products. However, due to various factors, raw materials and products are not always in one-to-one correspondence. Ordering 100 pieces may produce 120 pieces, and there will be a single rejection.
It may be a bit of a minor problem, but it may be exactly the same as the genuine one. However, in general, the foreigners do not want to get rid of the single-goods, so they flow to the domestic market. It may not be complete in terms of packaging, signs, etc., but the big quality is similar. Judging from the variety, there are many clothing, tents, backpacks, sleeping bags, and so on. As for the price, the manufacturers do not care much about it, and they can recover the cost. Anyway, the earning foreigners have earned.
For Shanyou, if you don’t find a big problem, you’ll usually win with a fraction of the price. Is that not cost-effective?
However, because many factories now have hard wings, they also understand the domestic market, and they also have to draw a handful of middlemen who have thrown off single goods. In short, with the increase in outdoor population, domestic outdoor industry manufacturing - wholesale - retail With the completion of the system, the number of rejection orders that can be left in the hands of end-users has become less and less.
3, black five categories - foreign brands pseudo-single goods
Having said the single and dump orders, it would be false. What is called a spurious statement is to say that it is a “liger ghostâ€, a superb child, or an imitation.
In one case, factory A received 100 foreign orders, and it was not enough to eat. Therefore, some raw materials were imported from other channels, and then they were produced. These materials may also be slightly inferior to materials and processes, but they may be slightly inferior. At least followed the people's design and craftsmanship. It comes from the same batch of technology and equipment, and even the quality inspection is the same. This is a super life. No name, but the goods are not bad, the price is naturally much lower than the regular single.
In another case, A factory received 100 foreign orders, and B factory stole one. A look at people's design and craftsmanship felt that the village's technology was also OK, so it also entered raw materials and produced 200 pieces. Hit the people's brand, this is Li Gui.
Most of the so-called foreign brand products flooded by the current market are those two types.
Speaking of the super-birth, its products have absorbed the essence of the design of a single-single product, and even some of the materials are selected exactly the same, in terms of the overall cost, because it saves a lot of costs, much lower than the positive one. If you pick this kind of goods, it will be a good choice if you have to give up your orders.
Speaking of Li Gui, he would not dare to trust too much. First of all, technology is stealing knowledge. It is not so authentic. There is no pressure on the credibility of enterprises. What materials are used to use materials? Quality inspection does not depend on the village chief. Did not drink alcohol late. To know things outdoors, the first is material, the second is work, and the third is design. The stolen design, the materials they were looking for, and the casual workmanship, the result was that Beijing's Xiushui Man Street was made of Norfalle, a set of more than 100, and even the migrant workers were wearing it. It was said that we had an outdoor store in Urumqi earlier (it does not exist now, I Did not have time to pay their respects), began to sell mostly Xiushui goods.
The foreign brands of goods caught by the outdoor shop can be said to be the most of this kind. As for whether he is a student of Chaoyang or Li Gui, how can he sell it? Whether to tell you the truth, then look at the boss's character, or with your familiarity.
Although there are more and more formal orders and internal orders (behind that), such foreign brand equipment still occupies a large market. It is still very important to learn how to identify them.
4th, black five of the four - domestic brands order goods
Within the single-stock, is the number of domestic companies trying to hit their own brand or outdoor stores, outdoor sales of OEM. Typical examples are Pathfinder, Kang Erye, K2, Sanfu, etc. These companies basically do not have independent production capabilities, mainly based on order OEM.
Since it is an order OEM, there are two problems: one is to call the brand's ordering party, and the other is the supplier responsible for production. Then the question arises. If the ordering party is a serious, responsible, brand-focused company, then perhaps its carefully selected product is of high quality; but if the ordering party is a company that is not so responsible, make a sign. One-hit sales, or its ability to control the company's many outdoor products (do you know the number of types of outdoor products?) Then the brand is also very easy to abuse the market.
Let's look at the suppliers responsible for production. Perhaps the quality of the A factory selected today and the B factory selected tomorrow will not be exactly the same.
Many of the so-called domestic brands of outdoor products are actually such models.
So how do we identify it? Look at the strength of this company and his product category is beyond his control.
Sanfu is an example. It is mainly based on regular foreign brands, and has also played a few of its own brands, all of which are OEM products. However, there are few types, only sleeping bags and so on. We can go to its website. As a domestic largest retail company, I think its branding is serious and trustworthy.
Tlz, K2, etc. are another example. Almost all goods are available. From backpacks to shoes to tents, there may be good goods, but I don’t believe it can control the quality of all products. is also like this.
Not only the above-listed brands, but also many outdoor stores and even individuals are attempting to go the route of OEM production. After all, they are worry-free and labor-saving. It should be said that supporting domestic products, but Shanyou must have a pair of eye, while supporting domestic products, but also to identify what is the support of the domestic goods, which are the JS domestic products.
In fact, I want to see that as long as it is produced in China, no matter what the brand is, it is made in china. I support it. Even if we bought goods made in use, as long as I took it to go to China, supported China’s outdoor activities, and went to China’s Bogda, it became a national product and still supported it.
5, five black five categories - the single goods
The name of this single product is picked up, and benzene is not named.
The so-called single goods are outdoor brands produced by the outdoor product manufacturers themselves.
These factories may be the first to provide foreign orders, introduce cash technology and equipment in the process of making foreign orders, cultivate skilled workers and conduct strict quality inspections. Their production capacity is no less than the so-called made in use, but The relative cost is much lower.
Suddenly, they found that the domestic market has gradually formed, and the Chinese have begun to buy outdoor equipment, and these factories have also turned their attention to the domestic market. At the beginning, they are helping some domestic brands to do OEM and OEM. It is not their own anyway. It may be more serious or may be more serious in the next batch. It may also be more serious to tlz, or it may be more serious to SF, in short. Do not do it seriously.
Gradually, they sprouted their own idea of ​​branding. I have such a strong production capacity, why not produce it myself?
Many brands that have emerged in the past year fall into this category: ACME, Mangrove, outlook, Heshe, Pureland, hill. The common characteristic of these brands is that manufacturers directly play brands, and the varieties are relatively simple (where production lines and technology are located). If you find that a variety of brands suddenly becomes rich and everything is there, then he must have purchased several other brands around it. The village's small factory, quality is good, huh, huh, not without such signs.
Because it is their own brand, and the species is relatively single, then it will be more serious, especially its sample, (is used to attract outdoor stores to purchase), the quality can be compared with the top products. Of course, because they are unfamiliar with outdoor product marketing or lack of self-confidence, they may also falsely claim that they are foreign brands. For example, ACME is a trademark registered in Germany. Design, production, and sales are all in China. Actually, I don't have to.
6, finished the black five categories, said in retrospect the choice of our friends
If you're an enthusiastic mountain friend, you're buying it. Anyway, you're burning badly. The value of a formal bill is often gradually realized after N years of continuous use.
If you can choose to throw a single cargo, count your blessings, dumping a single cargo is often a few pieces, you are more than running an outdoor shop, carefully selected.
There are good and bad in the fake goods, you need to improve your discerning power, and make a good relationship with the owner of the shop, and make friends. The store owner is also a mountain friend and will not fool friends on this issue.
Order goods, you have to look at how the brand's reputation, everyone can access the Internet, check the old donkey's post to understand.
This single product, I think the new donkey and old donkey are suitable, the price is moderate, the quality is also good. To tell the truth, we really accounted for the cheapness of the world's factories. The foreigners saw our quality and price dying.
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