The future of newspapers

According to the analysis of the leadership of the China Press Association, the following four major trends will emerge in the development of China’s newspaper industry in the future:
1. Press competition will become more intense According to the relevant protocol of China's accession to the World Trade Organization, the State allows the establishment of Chinese-foreign joint ventures and foreign-funded enterprises engaged in the distribution of books, newspapers and periodicals. Foreign capital will legally enter the newspaper distribution field within one or two years. In view of the fact that the field of advertising services has been open to foreign investment, in fact, the main business areas of newspapers have been open to the outside world. The entry of foreign capital will further intensify competition in the newspaper industry. Competition may be mainly concentrated on the control of newspaper distribution networks and competition for outstanding professionals.
2. The newspaper grouping process will continue to develop China's newspaper grouping is still in its infancy. The industry attributes of the newspaper industry will further promote the development of the newspaper industry towards the group, so the process of newspaper grouping will continue. Continuous development to truly achieve centralized control of the market by the group. At the same time, with the adjustment of relevant national policies, some newspaper groups will accelerate the pace of cross-media and cross-regional operations, and eventually form a large-scale news media group integrating newspaper, radio, television, and network.
3. The newspaper industry market will become more sophisticated. In order to better adapt to the needs of social changes and market competition, the Chinese government will further strengthen the rectification of the newspaper market order, and further establish and improve newspapers that meet the requirements of building a socialist market economy with Chinese characteristics. The industrial market system creates a more open, fair, fair and transparent competitive environment for the development of the newspaper industry. In the future, whether it is the traditional organ newspapers or the new popular newspapers, it must be based on its own advantages and through standardized market competition to achieve the basis and space for development.
4. Prospects for China’s newspaper industry are far ahead In the new century, China has entered a new phase of building a well-to-do society in an all-round way and accelerating the progress of socialist modernization. It can be predicted that China’s economy will continue to maintain its healthy and rapid development momentum in the future. This laid a good foundation for the development of China’s newspaper industry. At the same time, China has a population of 1.3 billion, a huge potential readership, and Asia's second largest advertising market after Japan, which provides a prerequisite for the development of China’s newspaper industry. Therefore, the 21st century Chinese newspaper industry will surely achieve greater development.