A set of all-green leather sofas with an original price of less than 40,000 yuan has now been priced at 80,000 yuan, even if it is a 20% discount, it is more than 60,000 yuan. A set of plate-painted TV cabinets, the original price of less than 20,000 yuan, has now sold 30,000 yuan, as well as mahogany furniture, for example, the red rosewood, last year has been cutting prices, and now, the price is also slightly raised in the steady.
Consumers exclaimed "can't afford"
This book was purchased during the "May 1st" festival, but at the invitation of a friend, Mr. Huang took the family to go out for a play during the "May 1st" festival. After returning, he went to the furniture store on the weekend and saw it, dumbfounded. Before the holiday, I was optimistic about a set of 40,000 yuan all-green leather sofas. Now I’m asking for 80,000 yuan. “You can make a 20% discount.†The salesperson said that for a holiday, he spent more than 20,000 yuan, Mr. Huang said, “Do not buy. ."
The reporter went to several major furniture stores in Guangzhou to understand, after the "May 1", the furniture did quietly raise prices. A set of painted modern TV cabinets, the reporters before the festival went to see, clearly remember that the price is 19,800 yuan, and this week, the price has been adjusted to 30,000 yuan. A single chair with an African rosewood covered leather seat, the price before the festival is 3,800 yuan, and has now risen to 5,800 yuan. An arhat bed with red rosewood, the difference after the festival is more than 20,000 yuan.
Although there are still 20,000 yuan in two-bedroom furniture on the market, it is estimated that it will disappear soon. An agent of a furniture store in Fangcun told reporters that “the factory has been notified that the ex-factory price of furniture will be raised by about 10% from May.â€
“The furniture market has only slowly recovered this year, but it has to face price increases.†Zhang Bangken, general manager of Jinshang Mingdian, told reporters that due to the continuous rise in raw materials, logistics and labor costs, the price increase of furniture has been “on the lineâ€. “Most sellers are in a dilemma. The price increase market may decline, and prices will not rise. The seller may be in a loss situation."
Cost rises, sellers are hard to find
According to the reporters from the furniture factories in Zhongshan, Shunde and Dongguan, the various materials used in the main materials of the furniture, the aluminum materials used in the accessories, stainless steel and other hardware, paints, glue and other chemical materials have continued to rise. “The plate has been rising slightly in the past two years. This year, the increase has been intensified, about 10%, and the price of imported wood has reached 20%. The hardware is the most outrageous and doubles up; the increase of paint has reached more than 30%, even the carton and foam. Packaging materials such as foam paper or pearl cotton have also risen a lot." The heads of many furniture companies told reporters. The China Forest Products Association recently announced that from June 12, Siamese rosewood will be listed as an international second-level protected wild plant, which will restrict import and export and become a scarce wood species in the future. The owner of a mahogany furniture manufacturer in Zhongshan, Tung Chung, told reporters that the price of mahogany furniture in the second half of the year may rise by 50%.
In addition, since last year, the wages of production workers, store sales personnel, and installation and distribution masters have all increased by 10% to 15%. At present, the crafts of carving and hand-painting are more complicated, and the price of furniture required for senior technicians has increased significantly.
In fact, the price increase began last year, and the sales season before the “May 1st†is also rising, but it is very hidden. For example, the price has not changed, but the discount is much smaller. "The era of profiteering in the furniture industry has long since passed, and it has begun to enter the era of meager profit." Zhang Bangken said. The reporter roughly calculated that in the primary market of Guangzhou, the current 20% to 30% of the seller’s income is paid to the store in the form of rent, and nearly 10% of the income is given to logistics, as well as warehousing and sales personnel. Salary income, the current gross profit of furniture sales is estimated to be only 20% to 30%.
Modern design with modern design is popular
Although the house will not be handed over until the end of June, Miss Li ordered a batch of furniture during the “May 1st†festival. “I think inflation will definitely lead to price increases, and furniture will not be spared. There is a discount on the 'May 1' festival, so Hurry to buy. Anyway, buy it sooner or later, why spend more money." Most brand agents have expressed the same view, "price increases are the trend of the times, it is inevitable." The increase is expected to be more than 15%.
High-end furniture has their own fans, and most people will not react much to the price increase. Like Da Vinci, Jinshang Mingdian, Shiwei Pavilion, and Guangzhou-European furniture, the impact will not be particularly large. But for the mid-end and low-end furniture market, the impact is not small, because such consumer groups are quite sensitive to price.
"Redwood furniture and neo-classical furniture have risen a lot. They can't afford to buy some modern furniture with novel design and relatively cheap price." At Modern 100, Mr. Chen, who is buying furniture, told reporters that he was the first home buyer. You can't afford it. The average panel furniture can't be seen. It's better to spend the same money and buy some furniture that looks new and looks very refined. Shinkansen, Qumei, Federal mini, agio and other brands have told reporters that during the "May 1" period, their sales are good, with design, and a good relationship with the price.
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