The Arrangement and Design Points of Newspaper Layout (2)

2) basic rules of layout design

1establish layout thinking

A layout is composed of a variety of content. This section should highlight what to promote, what to focus on and promote, with its own key content and supporting content. The concept of layout layout is that the group editor uses various layout methods to display the editor's key points in the layout language and achieve the purpose of guiding readers to read.

2 version of the concept

After establishing the idea of ​​layout layout, we must consider what kind of layout form to use to embody it, and what kind of layout means to implement it. To begin with, this is the beginning of the layout design. The intention is to reflect the unique layout style and to better and more accurately reflect the layout ideas and themes. Therefore, to design a good layout, layout editors need to have a full range of knowledge, in addition to news expertise, but also have a certain understanding of linguistics, aesthetics, psychology, printing and so on.

Afterwards, the layout editor should implement the concept, creativity and planning on the pattern paper to form a laser photocopying job plan, and the team members can “construct according to the plan”. Therefore, layout editors should pay attention to the calculation accuracy and expressiveness of the layout.

3 Establishment of article area and title area

Establishing the article area is the first step in layout design. It is implemented in a specific format under the guidance of layout ideas. The content of the article area includes the layout space occupied by the article area, photo area, and publication area. In the identified article area, it is first and foremost to establish the title area. However, it is necessary to leave room for adjustment in the establishment of the title area so that it can give full play to the flexibility and maneuverability of the layout.

3) Various relationships in newspaper layout design

1 layout and version of the relationship

The pattern is the most basic pattern for forming a layout. Each newspaper is marked with square (circle) type characters according to the edition of its own use, and it is regularly arranged in basic columns. The layout has obvious line and column markings. The layout is divided into folio newspapers, four open newspapers and other editions. No matter what format the newspapers are, they must design their own columns and basic columns according to the layout requirements. If the version of the off-line newspaper is about eight columns, its basic columns are 13 characters on the 5th and 13 characters on the horizontal (column): 104 words + 7 characters, a total of 111 characters. The vertical column is 13 characters x 126 (rows): 1638 words, and the full version is 13104 words.

There is a close connection between the layout and the layout, because the imprint of each version of the heart-shaped character in the layout represents a text, and the layout of the newspaper is formed on the printing paper.

2 font size and the relationship between the version

Font size, there is a difference between the version of the heart and the title. The edition of the heartbeat is the font size used by the newspaper itself to compose the overall layout. Generally, it uses the fifth or sixth characters. Each character in the pattern represents a word in the edition of the heart. In addition to the version of the heart, there are a large number of titles. Although various types of headline font sizes are super-published, they are all represented in the format in the form of word width and row height. Therefore, editors and group editors must understand various titles. .

3 Relationships between photos, prints, titles, and patterns

Photographs are an important form of news expression. They are also an important part of the layout and are often referred to as the eyes of a newspaper layout.

When selecting a photo, it is necessary to reduce and enlarge the required size according to the overall requirements of the layout, and place it in the selected position in the layout according to the column width and the row height.

Publications (including column headings, tail flowers, etc.) are also indispensable content in the layout, although the space occupied by the layout is small, but its relationship with the layout is also the relationship between the column width and the high line. Some publications and end-of-tails are not included in one column, and they can be converted into the number of lines in the manuscript.

The relationship between the title and the layout is very important. The title of the article is the medium where the reader accepts external information. It is an important element in the layout space and layout. It is often necessary to use its “empty” role to solve some of the difficulties in the process of group edition and to plan some good layouts. . The calculation method of the title in the layout is also determined by using the column width and the row height method.

The relationship between the 4 edition staff and the pattern

Patterns are an important basis for newspaper group editions in printing workshops. The group edition personnel must first read the edition and strictly follow the layout requirements. How well the layout is implemented is directly related to whether the layout can reflect the editor's design intent. Therefore, the group edition personnel should grasp the intention of editors to design the layout when they press the edition edition. They should clarify the purpose of each requirement, and use the version software to complete the group edition work accurately, properly, and flexibly. In the group edition, there are often problems such as inaccurate patterns and temporary revisions. At this time, the group edition personnel must not only coordinate with editors in a timely manner, but also actively exert their subjective initiative, making themselves a reader and a group edition. With the joint efforts of team members and editors, the editors can better arrange the layout of newspapers.

4) Visual features of the layout

A good layout makes people feel that they have both readable and visible layout content, as well as high ideological and artistic qualities. It is a complete combination of ideological content, news content and artistic beauty. A featured layout is a combination of scientifically and artistically organized areas, characteristic headlines, and characteristic photographs. With the special edition of the plastic arts, the readers will pay special attention to the special effects of visual images. Similarly, because the title is a highly generalized article, it is an important medium for guiding readers to read the full text. Therefore, a personalized, characteristic title can enhance the reader's visual appeal.

In addition, in the color newspaper layout can also make full use of the visual impact of color to design a personalized visual features layout.