What is the difference between a traditional POS machine and a smart POS machine?
Traditional POS has strong limitations, and smart POS successfully evades
Traditional POS technology is subject to various restrictions, and upgrading is very troublesome. For example, it involves terminal support, communication messages, POSP, etc., system upgrade troubles; poor support for non-standard financial services; poor terminal interaction, inconvenient operation The communication protocol based on the ISO8385 message makes it more troublesome to integrate with other business systems of the merchant.
In this regard, smart pos is generally based on Android system customization, basically circumventing the limitations of the above traditional POS. At the same time, the application mode of intelligent POS includes the functions of traditional cash register, such as cash register, print ticket, scan code, etc. It also covers integrated payment solution, member management (CRM) function, marketing management, data mining, and even third-party technology. Development and various convenience services. Compared with the traditional POS, the C-end is needed to weaken the cash payment. The smart POS pays more attention to the user experience brought to the B-end customer and establishes and deepens the deep connection between the B-end and the C-end.
The trend of the times, smart POS adapts to change
All products are in no two directions, one is big integration and the other is specialization. Large integration means that all functions are combined and the user is simple to use; specialization refers to the further improvement of the performance of the product, helping professional users to meet his professional requirements. The characteristics of the traditional POS acquiring equipment have gradually become more and more characteristic. The Internet trend of store management will become more prominent in the next three years. Merchants need a comprehensive all-in-one machine to meet the requirements of cashier terminal, invoicing management and member management. Sexual needs.
The network scale of smart POS (the number of merchants) has a great correlation with the final number of consumers, and the emergence and fierceness of third-party payment has prompted the domestic POS acquiring network to be laid out on a large scale. This is the scale of smart POS. Expansion provides a very favorable environment. In the financial payment industry market, traditional bank card receipts and new payment services have been integrated and inseparable. In the next three years, as payment products become more diversified, electronic, mobile, and financial payment markets will be more Higher demands are on the big waves of payment agencies. At the same time, future consumers will have higher cultural accomplishment, spending power, new desires and self-awareness, and the pursuit of personalized experience is a typical feature of this generation of consumer groups. Therefore, the payment institution will further subdivide the payment market, develop personalized payment products for different consumer groups, and implement precise marketing to grasp the market pulse and consumer demand.
Therefore, the proportion of smart payment terminals will continue to increase, more and more business environments will begin to promote convenient payment scenarios, and the habit of consumers making payments through mobile devices will become more and more mature, which will help mobile payment to become popular around the world. development of. For the convenience of many payment products and payment methods used by the C-end, the B-end needs a strong integration capability, which is convenient for consumers to complete the payment link, which is a key to retaining customers. Therefore, the disadvantages of the traditional POS machine in the next three years will be More and more exposed.
Replace irreversible, subverting in front of you
In the short term, both smart POS and traditional POS will have a coexistence phase for a certain period of time. It seems that there is a long way to go before the smart POS becomes scale. In fact, the concept of smart POS has been out for many years, and products and technologies are becoming more mature. Intelligent POS should truly subvert the traditional POS. The core is not simply the most advanced technology, but the network scale and its influence of intelligent POS.
According to the previous analysis, the wide-scale deployment of intelligent POS has become an irresistible trend, so the replacement of traditional POS by smart POS is not a problem, but when it is finally completed. In today's ever-changing era, the entire payment industry will also undergo milestone changes in three to five years, and the powerful smart POS will certainly occupy an increasing share, perhaps a few years later, the traditional POS Will eventually become a memory of memories.
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