When we see a box, our first visual impact is its color, and the color never exists. In fact, the effect of a color is determined by a number of factors: the reflected light, the surrounding color, or the viewer's viewing angle. Each color can have different effects that affect our feelings. Next, let's take a look at what happens when the six colors in the packaging design collide with each other.
First, red: The color of red is warm, the character is strong and outgoing, and it is a kind of color that is very irritating to people. Red is easy to attract people's attention, and it is easy to make people excited, excited, nervous, impulsive, or a color that is easy to cause people's visual fatigue.
1. Adding a small amount of yellow in the red will make it hot and strong, tending to be irritated and uneasy.
2. Adding a small amount of blue to the red color will weaken the heat and tend to be elegant and soft.
3, adding a small amount of black in the red, will make its character become calm, tend to be thick and simple.
4, adding a small amount of white in the red, will make its character become gentle, tend to be subtle, shy, delicate.
Second, yellow: yellow character is indifferent, arrogant, sensitive, with a visual impression of expansion and restlessness. Yellow is the most delicate color of all colors. As long as a small amount of other colors are mixed in the pure yellow color, the hue feeling and the color character change to a large extent.
1. Adding a small amount of blue to the yellow color will turn it into a fresh green color. Its arrogant character also disappears, tending to a feeling of peace and moisture.
2, adding a small amount of red in the yellow, it has a distinct orange feeling, its character will also transform from indifference and pride to a sense of enthusiasm and warmth.
3. Add a small amount of black to the yellow color, which has the greatest change in color and color, and becomes a complex color impression with obvious olive green. Its color is also mature and easygoing.
4, adding a small amount of white in the yellow, its color is soft, the indifference and arrogance in its character are diluted, tend to be subtle, easy to access.
Third, blue: blue color sneer, simple and introverted, is a kind of color that helps people's minds to be ridiculous. The simple and introverted character of blue, often for those with active personality and strong expansion, provides a far-reaching, wide-ranging, calm space, and becomes a friendly and modest friend against the active colors. Blue is still a color that still seems to maintain a strong personality after desalination. If a small amount of red, yellow, black, orange, white, etc. is added to the blue color, it will not have a significant influence on the blue character.
1. If there are more yellow components in orange, the character tends to be sweet, bright and aromatic.
2. Mixing a small amount of white in the orange can make the orange perception tend to be anxious and powerless.
4. Green: Green is a color with two components, yellow and blue. In green, the yellow sense of expansion and the sense of contraction of blue are moderate, and the warmth of yellow is offset by the sense of coldness of blue. This makes the green character the most peaceful and stable. It is a kind of soft, quiet, beautiful, beautiful color.
1. When there are more ingredients in green and yellow, the character tends to be lively, friendly, and childish.
2. Add a small amount of black to the green, and its character tends to be solemn, sophisticated, and mature.
3. Add a small amount of white to the green, and its character tends to be clean, refreshing and tender.
5. Purple: The brightness of purple is the lowest among colored pigments. The low brightness of purple gives a dull, mysterious feeling.
1. When there are many ingredients in purple and red, the perception has a sense of oppression and threat.
2. Add a small amount of black to the purple, and the feeling tends to be dull, sad, and terrifying.
3. Adding white to the purple color can make the purple dull character disappear, become elegant, delicate, and full of feminine charm.
Sixth, white: The color of white is bright, and the character is simple, pure and happy. White is holy and inviolable. If you add any other color to the white, it will affect its purity and make its character subtle.
1. Mix a small amount of red in white, it will become a faint pink, fresh and full of temptation.
2, mixed with a small amount of yellow in white, it becomes a milky yellow, giving a kind of greasy impression.
3. Mix a small amount of blue in white to give people a feeling of coldness and cleanliness.
4. Mix a small amount of orange in white and have a dry atmosphere.
5. Mix a small amount of green in white to give a feeling of tenderness and softness.
6, mixed with a small amount of purple in white, can induce people to associate with a touch of aroma.
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