At 12:02 on March 20, 2019, Beijing time (12:02 am on March 20, US Eastern Time), Walt Disney Company's acquisition of 21st Century Fox officially took effect, with Disney's $71.3 billion (about 480 billion) Yuan) completed the acquisition on the condition that the two companies agreed to sell Fox’s sports channel and program rights in Mexico.
In 2018, Disney's total box office in North America reached $3.1 billion, and North America's annual box office accounted for 26%. In the year, Fox Pictures’ total box office in North America was $1.08 billion, and North American box office accounted for 9.1%. The two account for more than 35% of the box office in North America.
After Disney acquired Fox, the six major studios in Hollywood will become the top five (the other four are NBC Universal, Time Warner, Sony Columbia, Viacom Paramount), and the two merged into a giant.
In 2018, Disney is about to launch its own streaming media "Disney+". It is reported that the acquisition of Fox is an attack on the emerging industry of streaming media. Disney is more emboldened in the face of streaming media services such as Netflix and Amazon. Of course, it may also be a strong competitor. After all, the monopoly of the film industry means bringing about dictatorial content.
Disney said that with 21st Century Fox's extensive business and character series, it will provide consumers around the world with more attractive high-quality content and entertainment options to meet growing consumer demand while expanding its international footprint. After the acquisition, Disney will harvest top traffic IPs such as X-Men, Fantastic Four, Death Eater, Avatar, Alien, Jagged Warrior, Rise of the Orb, and Ace Agent.
Picture network
With enough IP, Disney can extend the more subdivided areas. After Disney officially acquired Fox, Disney's official website interface quickly updated the IP.
Disney official website
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Disney business section expansion road
Disney was born in 1923, with a classic animated image of Mickey Mouse in Hollywood, its short animation became the industry benchmark. Disney's own content focuses on 2D animation and girl series. In 2006, Disney acquired Pixar Animation Studio for $7.4 billion to strengthen its 3D animation business. In 1986, Jobs acquired Lucas' computer animation department for $10 million and established Pixar Animation Studio.
In order to expand the male audience market, the product increased the male series content. At the end of 2009, Disney acquired Marvel Comics, which was on the verge of bankruptcy, for $4.24 billion, and included more than 5,000 IP copyrights of Marvel. In the same year, in cooperation with DreamWorks, "Transformers 2" joined Disney. In October 2012, Disney acquired Lucas Films for the Star Wars series of films for $4.05 billion.
The copyright that Marvel had to sell in the past gradually returned to Disney.
On December 14, 2017, Disney acquired part of Fox's assets for $52.4 billion. After more than a year, Disney acquired it for $71.3 billion. The 20th Century Fox Film Company was founded in May 1935. In 1985, Murdoch received enough, with a lot of classic IP such as "X-Men", "Wolverine", "Simpson's Family".
The Simpsons, which aired in 1998, predicted that Fox was acquired by Disney.
At present, Walt Disney's Majesty is subdivided into Disney, Pixar, Star Wars (Lucas) and Marvel. The four brands have their own series of movies, derivatives, etc. In the broadcast channel, Disney has mastered large-scale coverage. Audience's media network, including ESPN, ABC TV, news, entertainment groups, etc.
Disney itself focuses on the children's market, focusing on the development of the boys and girls series, entering the 21st century, and beginning to expand the business sector in all directions, but this acquisition, Walt Disney can join the 21st Century Fox to join a new IP to seize more Develop different derivatives for different ages and types of consumer groups.
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Disney derivatives development that cannot be underestimated
It is reported that in 2018, Disney's consumer goods can sell 66 items per second in the Chinese market, and the Avenger Alliance's 5000 mobile phones are sold out in 7 seconds, and the loose toys have a year-end sales of plush dolls. Can be discharged from Shanghai to Beijing. In 2014, North American "Frozen" "Princess Dress" sold 3 million pieces in the United States. At that time, Disney's official "Aisha Dress" was priced at $149.95 (about 900 yuan). In 2015, Disney executives publicly stated that "Frozen" can bring in $1 billion in annual revenue. The sale of Disney derivatives allows people to see the potential of unlimited products.
After market research, during the launch of each of Disney's films, there will be a corresponding derivative of the theme IP production, and hold offline derivative exhibitions, or some movies at the film conference. The surrounding Wenchuang derivative sales. In foreign countries, whether it is a movie or a TV series, the corresponding Wenchuang derivatives will be launched in the same period, and it has become a mature industry. Disney's films each have different themes, and different peripheral derivatives are generated for these themes. Disney's annual profit in the derivatives market can account for almost 50% of the total profit.
Starting with a mouse, Walt Disney created its own business empire. And all commercial value is preferred from content creation. Disney's business model is to create content first, then cover the audience based on content, and then develop a variety of derivative economies, such as clothing, food, publications, musicals and even theme parks. Therefore, IP is very important for Disney. If you get more popular IP and cover more people, you can increase the width of derivatives and develop more market segments.
Robert Paul Cole, an early analyst at Merrill Lynch and a visiting professor at Columbia Business School, said: "Disney's biggest feature is globalization, consistent brand recognition and strategically emerging new characters in movies, television, On the theme park."
Starting from film production, Disney has expanded its five business contents, including theme parks, movies, and consumer goods, to form Disney's “Imperial Genealogy.†Disney has thus become the entertainment brand of the entertainment industry's industry chain, and the five major businesses have taken turns. Each business is not just pursuing benefits, but promoting each other and exerting the greatest commercial value. The original "profit multiplier model" is the advantage that other media does not have, and it is also the biggest advantage of Disney.
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