[Office Partner Information Center] With the development of social economy, in recent years, China has become a major country in the world of stationery production, a major country in stationery processing and a major exporter. China has a broad market and consumption potential. In the “Twelfth Five-Year Plan†period when greenery is more and more profitable, stationery products with high added value are popular, and the green stationery industry is showing a new trend.
At least 70% of the stationery industry in China is a private enterprise, which is the main force in the development of China's stationery industry. In the international stationery market: developed countries in Europe and the United States will be transferred to developing countries to produce high value-added products due to the rapid development of production technology and rising labor prices.
China's stationery products are of various types, high quality and reasonable price. With the good reputation of dealers and the huge sales network group accumulated over the years, they have gradually opened up domestic provinces and cities and emerging markets abroad. Some of the stationery products have reached or approached the international advanced level. This progress has effectively broken the monopoly position of some imported stationery products in some fields and contributed to the standard competition of the stationery market in China.
Stationery is a labor-intensive industry. Since the beginning of the new century, with the pace of accelerating the modernization of China's manufacturing industry, relevant industry insiders predict that the development of Chinese stationery manufacturing enterprises will inevitably have a big movement to see the difference, otherwise the differentiation will not be obvious. The series of problems will delay the upgrading of the industry. The emergence of giants is inevitable, in line with the laws of the market economy and the characteristics of industrial development.
In 2012, we can already see some clues. In the next five years, the competition pattern of Chinese stationery will be clear, and the opportunities are equal. Only big fish eat small fish, fast fish eat slow fish. In 2013, the domestic brand competition in the stationery industry will continue to fluctuate.
In the stationery industry, the war between brands has been going on for more than a decade. The marketing strategies of both parties have had a positive and far-reaching impact on Chinese stationery companies. The most influential is the understanding and application of brand marketing. Big brands still occupy the leading position of high-end brands in China, and the rankings of other brands are unknown, which means that other brands still have unlimited opportunities. The essence of brand marketing is to seek the differentiated positioning of the brand and turn the added value of the brand into the customer's trust and profit growth point. Grasping the chaotic period of the brand, the speed of the top three brands has become the most worthwhile question for the next five years of development.
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