On the afternoon of April 10, the first fashion sports brand in China, Xtep, held its grand 10th anniversary celebration in Xiamen. Zhong Xingguo, deputy secretary of CPC Xiamen Municipal Committee, Fu Chaoyang, vice mayor of Quanzhou, Haibo Ge, chairman of IOC Market Committee, , Ding Bu, president of Xtep, etc. were present. Brand ambassador Nicholas Tse, twins, Wilber Pan, Jolin Tsai, Han Geng and Gui Lun Magneto also came to the scene to help out. The first spokesman for the brand, Nicholas Tse, was awarded the "Ten-Year Special Contribution Award" at the end of the festival.
On the scene, Wilber Pan detonated the audience with a song and dance "UUU". Afterwards, twins, Jolin Tsai, Han Geng and Gui Lun Magnesium all went on stage to bring spectacular performances to audiences. Xtep brand spokesperson Nicholas Tse end of heavy ceremonies at the end of the ceremony, after singing sonorous and powerful "yellow race", he was awarded Xtep "Ten Years Special Contribution Award", talking about the origins of Xtep brand with ten years, Nicholas not without emotion : "At the age of 18, we can do new human beings, and at the age of 88, what kind of attitude is important? From this point of view, Xtep's spirit of" free and easy sex "is really good for me. Let's work together for the next ten years ! "
Festival scene, in addition to a number of "Xtep family" star Qi appearance, the American track and field athlete Gatlin to the new spokesman was invited to attend the entertainment artists and sports stars on the same stage of the collision reflects the "Sports + Entertainment" Marketing Features.
Speaking of the unique marketing mode of Xtep brand, Ding Bo, president said: "Xtep Group paid great attention to the role of brand from the very beginning. In order to avoid the homogenization of vicious competition, Xtep implemented the differentiation strategy and selected entertainment Star spokesman for the brand, with entertainment marketing to create the brand and promote the market, with the concept of fashion to Xtep brand and colleagues apart.However, Xtep is, after all, sporting goods brand operators, sports is the soul of Xtep brand, entertainment alone Can not show their traits, Xtep should do sports as the soul, fashion for the wind. "
In entertainment marketing, Xtep has always insisted entertainment celebrity endorsements. Since 2002, Nicholas Tse, Wilber Pan, Jolin Tsai, TWINS, Han Geng and other celebrities have become the spokesman for Xtep, Xtep to seize the Chinese market made a contribution, and "Xtep family" is still growing, Gui Lun magnesium recently signed a spokesman for Xtep running series. Celebrity endorsements in addition to products, but also to participate in special concert titled, such as Xtep southeast Madden music chart, Xtep "Step" with All-Star concert.
