Sanye Furniture Independent Director Jiang Wei
[Reporter] General Jiang, hello! The theme of the Sanye Furniture 2012 Business Annual Conference is “Thickness and development, thinking and thinking and development; sailing and sailing, entrepreneurial innovation and creating first-classâ€. Can you elaborate on the true meaning of this theme?
[General Jiang] "Thinking and growing up, thinking and thinking about development; sailing and sailing, entrepreneurial innovation and creating first-class", I think that when anything settles to a certain extent, it will have an opportunity to break out, "not in silence, but in "The eruption in silence", Sanye furniture has precipitated for more than ten years. Summarizing the past years, we are three-leaf people, there are innovations, pains, failures, and feelings. After many discussions and deliberations, we brewed Planning for 2012-2014. The biggest challenge in these three years is actually the execution. It is very important for the employees of the company to implement the “1234560,10†strategy. This strategy is not only a summary of the three-leaf past ten years, but also the future of Sanye. The starting point! While implementing this strategy, we call on all employees to think ahead, think and change. First of all, we must think about the progress and mistakes of Sanye in these years, think about the gains and losses of Sanye people, think about our difficulties, growth points and progress points; then think about changes, mainly in two aspects, one aspect is the external environment. The other aspect is the change of internal management and operation of the enterprise; we must think about development, we must think about our new development path, just like Comrade Xiaoping’s "development is the last word!" The most important thing for doing business is development. . All of our employees also have the belief of “entrepreneurship, innovation, and first-classâ€. The Sanye people only have entrepreneurship and no business. The Sanye people continue to walk on the road of entrepreneurship, and they must innovate while starting a business. There is no chance for us to go, we must create first-class at the same time as entrepreneurship and innovation. Under the guidance of “Thinking, Thinking, Thinking, Entrepreneurship, Innovation, and First-classâ€, the “123456,10†strategy of Sanye Furniture was born.
[Reporter] Can President Jiang give us a brief explanation of the "123456, 10" strategy of Sanye Furniture?
[General Jiang] Of course, but I can only share it with you.
The "1" in the "123456, 10" strategy is centered on the brand culture of Sanye Furniture; "2" is the two basic points of Sanye Furniture; "3" is divided into three The steps are completed; for example, from January to July 2012, it is the stage of unifying and standardizing thoughts. We spend 7 months to organize and standardize our ideas; from August to July of 2013, we are all synthetics. The third phase is from August 2013 to 2014, preparing for the next three-year plan. At that time, we entered a stage of high system operation. “4†is, 4 careers. Group; "5" is the five major operation centers; "6" is the six core areas; "10" is one of the most valuable furniture companies in the world within 10 years. Strategy for strategy, decided, Have a clear goal of struggle; decided, there will be a navigation direction of life; if you decide, you will not worry, you will not be afraid! Decided, Bunsen has already produced a kind of power!
[Reporter] Excuse me, do you have your own R&D team now?
[General Manager Jiang] We now have our own R&D department. In the future, we will turn it into the center of product R&D and design, not only to meet the product design of Sanye Furniture, but also to do some additional services to help enterprises in need. The products they need, and then charge a certain fee, this is the direction we have always wanted to work hard.
[Reporter] Are your employees and agents belonging to the Sanye Furniture Company?
[General Jiang] Of course, because employees are the biggest asset of the company, we will train some of our outstanding employees into excellent corporate legal persons in the next few years. Agents and distributors and we are partners. Although they are not officially compiled, we will look for a closer way of cooperation in the future.
[Reporter] What is the division of the branch office in the future? With the area?
[General Jiang] In the region, there are agents in various regions, some are more mature, and can be slowly transformed into a entrepreneurial role by a businessman. The company will train them into excellent business managers in the future, so they gradually Also go to our business school to learn the general manager's compulsory courses, and cultivate many agents into the CEOs of our branch operations center. We give them the brand and let them purchase and produce them locally. We only need to manage them. .
[Reporter] If your company wants to build a century-old enterprise, it is sure to understand the development trend of the home market. Can you make a general analysis on the current home market?
[General Manager Jiang] I think so in the current home market. After the outbreak of the financial crisis, the impact of European debt and the regulation of real estate can be really worse. At this time, some enterprises are ready for transformation, and some enterprises have not yet moved, but this time it is not possible to transform. The regulation of national real estate, and most furniture companies are extensive management, internal and external troubles, so you will Finding internal optimization and management is a test for the furniture industry. The enterprise transformation is imminent, and the enterprises that know the hindsight will be eliminated. I divide the home industry into three categories, one is the prophetic, that is, they have actions five years ago, the sales are converted into domestic sales, and the internal management is strengthened. Corporate culture, quickly establish its own R&D center, and its own marketing team. Although the megatrends in these two years are not very good, the marketing volume of some companies has declined in the past two years, but they are rising; the second category Unconsciously, the external environment has changed, and the internal management has become more confusing. The product upgrades are faster and the promotion methods are more. Basically, it is playing a price war, entering a feverish, unconsciously entering the melee period. Some of them broke out and were eliminated. The third category is the post-knowledge. Such enterprises have not felt the sense of crisis until now. Such enterprises are the most dangerous and may be eliminated at any time.
[Reporter] Thank you, General Jiang for accepting our interview and wishing the Sanye Furniture Business Annual Meeting a complete success.
[General Jiang] Thank you too!
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