Sanfu Outdoors plans to increase RMB 600 million to improve the outdoor sports service eco-industrial chain

Sanfu Outdoors plans to increase RMB 600 million to improve the outdoor sports service eco-industrial chain Date:2016-09-29 19:30

Sanfu Outdoors issued an announcement on the evening of September 28, planning to include no more than 10 specific investors, including the actual controller Zhang Heng, and non-public issuance of no more than 20 million shares. The total amount of funds raised will not exceed 600 million yuan. Zhang Heng, the actual controller of the company, promised that the subscription amount should not be less than 30 million yuan and not more than 60 million yuan. This release will not result in changes in the company's control. The company's shares resumed trading on September 29th.

According to the announcement, the raised funds will be used for the construction of the Sanfu outdoor event, the camp + training, the retail + experience integrated operation center construction project and the Sanfu headquarters office and R&D center construction project. Among them, the Sanfu Outdoor Event, Camp+Training, Retail+Experience Integrated Operations Center construction project plans to use 398 million yuan of raised funds. After the project is completed, the average annual operating income is 414 million yuan, and the average annual net profit is 66.7094 million yuan. The internal rate of return after tax is 13.78%.

The company stated that the purpose of the project is to build an integrated outdoor sports service industry chain around the full range of outdoor sports enthusiasts' needs. The company plans to build outdoor sports integrated operation centers in seven cities in Suzhou, Beijing, Shanghai, Shenzhen, Hangzhou, Guangzhou and Changsha, covering outdoor event organizations, outdoor camp operations + outdoor skills training, direct flagship store + experience center and other service contents. After the completion of the project, the company will have a professional high-standard outdoor camp, able to meet the needs of most types of outdoor sports, provide outdoor sports enthusiasts with professional outdoor sports venues, and popularize outdoor sports knowledge through teen outdoor skills training. Cultivating a new generation of outdoor sports groups, promoting outdoor sports as a way of embracing nature and challenging self-sports; developing brand events to promote the development of outdoor events around the country; building large-scale flagship stores and building experience centers , Build an experiential shopping venue and provide one-stop shopping service for all-category and multi-brand outdoor products.

In addition, the announcement revealed that the construction project of the Sanfu headquarters office and R&D center plans to use the raised funds of RMB 202 million. After the implementation of this project, it will help improve the company's image, improve the efficiency of collaborative work among various departments of the company's headquarters, and help attract outstanding talents; enhance the company's ability to research and develop its own branded products and enhance the operational organization of outdoor events; On the basis of the information system, we have completed the construction of membership, e-commerce ERP, omni-channel operation platform, intelligent logistics and warehouse management system to meet the requirements of the company's future development of information systems.

Relevant person in charge of the company stated that the raised capital investment project is in line with the company's future development plan, which is beneficial to the company's development strategy of building a one-stop outdoor sports service eco-industrial chain, which is conducive to enriching the company's business structure and income sources, and eventually achieving outdoor Industrialization of sports services

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