Printing process will bring more flexibility to product packaging

Philips is a world-renowned manufacturer of light bulbs and light tubes. It supplies millions of products each year in the European market. To meet the diverse needs of markets around the world and in different markets, different product codes, different customer trademarks and Other market information is directly and rapidly printed on the product packaging; at the same time, it is also hoped that in a very short period of time, it will be able to change the packaging design of the product to make it more flexible and will not increase the production cost. Based on the above considerations, based on the principle of customer-oriented service, Philips began to explore the possibility of resolving the printing process within the company without relying on external supply, and strived to seek a way to directly print full color in the packaging. On the method. Nieler, the project director responsible for the project, stated that “finding a method that can directly print data that has been continuously changed on the packaging is very important for companies that have a worldwide business scope (their products are in Europe.) Ninety percent, the rest are all over the world, because when we want to label goods, we have many different languages ​​to consider. In addition, we have a large customer base, including major lighting fixtures. Manufacturers and wholesalers all over the world, so we need to be able to print diversified data directly to the packaging of the goods to meet the different needs of customers. Therefore, we must find a full-color printing method Companies like ours are very important, and of course we must also consider production costs and production speeds."

For this purpose, Philips specifically requested Elink to develop a coding/printing system for the company so that the company can directly print the data on a series of different packaging materials, and at the same time, it can match the customer’s marketing strategy. need. Therefore, in August this year, through the cooperation with HSAutomatic and Xaar, a printing process that can be integrated into Philips' main production line has emerged. This new printing system allows Philips to finally print full-color images and text directly onto packages that contain merchandise, rather than relying on pre-printed monochrome labels to package its products. With the help of this new printing system, Philips' packaging products have been reduced from the past 6,000 to the current 200, which means that Philips no longer needs to order a large number of pre-printed labels. On the contrary, with the help of sophisticated software, the printing process on the production line can be adjusted at any time, so that high-quality color images and text can be directly printed on the materials that are packaged with the goods. This system also made it possible for Philips to decide which packaging material to use later in the packaging process. This is undoubtedly a significant reduction in material inventory and customer satisfaction. At the same time, in terms of the production process, this system allows Philips to focus more on the design aspects of product packaging, which not only saves a lot of time but also caters to more diverse customer needs. Since Philips can no longer rely on external supplier supply labels, this will undoubtedly reduce production costs; another advantage of this system is that while establishing a production facility that can meet its modernization and advancement, it does not At the expense of sacrificing production speed and increasing costs, this is also very important for a company. Since the company has been able to print and package its products within the company, Philips has created a more rational production environment while satisfying the needs of its customers.