"Form" generally refers to the appearance and structure of the object represented by the figure. Chinese traditional graphics are rooted in Chinese traditional and regional traditions of traditional art. They have many different places in the modeling of modern graphics.
Chinese traditional graphics mainly focus on the integrity and decorativeness of real (or positive) shapes, and pay attention to the echo, comity, and interpenetration relationships between shapes and shapes. The bone type.
For example, the Taiji pattern, the most primitive and basic auspicious figure in China composed of black and white two fish patterns; the upper, lower, left, and right sides formed by the skillful connection of the head, body, hands, and feet of the two dolls. Can see four happy people's patterns of four dolls; the nine-square lattice formed by the concept of five elements and five squares, the pattern of rice characters and the fish-shaped characters formed by the fish-shaped characters and their basic strokes. The car shaped text and so on.
The “shape†in traditional graphics is applied to modern logo design. The logo thus designed not only preserves the charm of traditional art, but also has distinctive features of the times, and can fully express the concepts embodied in the logo and personality.
After deriving traditional graphic elements and applying them to modern logo designs, Hong Kong's design masters can be said to be a good example. The logo of his "Zhuqiang Design Co., Ltd." is guided by the company's "people-oriented" philosophy and adopts the traditional auspicious symbol of "Fang Sheng," which stands for "concentric duality and mutual communication".
Although the original logo of the company logo was taken to "Fang Sheng," Mr. Qiang Qiang's keen visual sensibility and his deep understanding of the connotation of traditional graphics made him not faithfully copying the original form, but instead extracted, derived and reconstructed the shape. This makes the logo more oriental, and it is more adaptable to future use. This is not a successful revelation for us.
Therefore, Chen Hanmin commented on the company's logo and said: "I think that Mr. Yan's design is successful. The first is the combination of nationality and modernity, and it is natural and sensible. Second, the standard. Focus on the concept, containing a large capacity, philosophical, for people to associate; Third, the image of the opposite sex is variable, and the application is very good. Of course, this is first of all the original target of 'credit.'