Packaging design community will be the most "pure" is a milk | this design is amazing

[Chinese Packaging Network News] Milk brand is dazzling, in addition to a good reputation, may also need to face high value to win. Today's weekend specials share several works that are doing well at the packaging design level. They are intuitive and concise. They look very comfortable.

This is a package designed by Japanese designer Sato Taku for Meiji Dairy. Looking at many of Sato Zhuo's design works, there is a commonality. His design allows us to see the fresh side of familiarity, which is full of intimacy. The packaging of this series of milk and milk drinks is also, Sato Zhuo wants to express the flavor of milk juice. It printed the goods directly on the milk cartons. Such a bold design technique was said to have caused a lot of shock in the Japanese design community 15 years ago. It also made milk a representative product of Meiji.

Russian designer Levap Vonayl designed the brand's monolithic packaging for Monster Milk and was very interesting. Levap Vonayl creatively painted lactic acid bacteria contained in milk into a cartoon image, using pastel pink, light yellow, light blue, and light green as the theme color of the probiotic, making people feel very comfortable.

This is a student work. It is characterized by the introduction of a large amount of knowledge about the nutritional composition of milk on the packaging. The visual icons and data information provide important and practical information intended to encourage people to actively enjoy milk. In addition, its opening design is also very intimate, it is more convenient for us to pour the milk out, need to store and then open the opening into it.

This group of milk packaging is still a concept, it makes full use of the cow's appearance and black and white. The round glass milk bottle is reminiscent of the cow's body, the irregular circle is the body's pattern, arranged on the shelf is very recognizable, simple and pure. In fact, the contrast between black and white is also the strongest, and the name and description of the white font are printed on the black circle, which is very clear. The reflection on the glass bottle often makes it difficult to see the actual text description. When you pick it up, it should be difficult to lose it.

When this box of milk was packaged, it had a lively innocence at the first sight. The description of the cow's pattern and handwriting was very cute. It was the milk that the children would buy when they saw it. It is available in blue, brown and pink colors and is light in color, such as the light colors of children's drawings. The text on the box is arranged in an interval and there is a sense of handwriting. The lower half of the milk box is white, and the middle boundary is a wavy line, like shaking milk.

This package of milk contains all forms of milk in boxes, bags and bottles. It is a complete series. It also uses a combination of black and white, layered up and down, the edge is a drop-like, there is a liquid sense of milk. Its white area is larger, icons and text appear smaller, and this kind of blankness makes it out of the cute style, making the overall design more mature and fashionable. Another one is the design of black and white lattice, using art techniques, but there is a strong degree of recognition.