Packaging and decorating: an important basis for product sales

For the promotion of packaging and decorating promotions, the countries around the world have developed to a very high level. The key to good decor is design. Excellent design theme is clear. The "design orientation" theory proposed in the 1970s is also the meaning. In other words, what do you want to tell the consumer on the decor? In summary, there are nothing more than three aspects:

Producers--trademarks, brands, names;

Product--attribute, grade, feature;

Consumers - regions, objects, emotions.

These three aspects are not all inclusive, but there are times. Brand-name products, only need to highlight producers; no high visibility, especially new products, focusing on product introduction - whether it is food or drugs, what is different from the others; known content of the goods, with a focus on consumers , The product is exported or domestic, is a gift or daily necessities, and so on. The theme is prominent, the promotion of the product is strong, simple decoration or whatever is included in the decoration, such as decorating the uppercase "cookies", "candy", "candied" and the like, what is equal Nor did you tell consumers that the design must have failed.

There is also a certification process for the design theme. Its procedures are: Market Research - Theme Concept - Design - Thematic Verification - Redesign - Subject Determination. After a few iterations, a promotional package was created.

As people's time tempo speeds up, it is required that the packaging and decoration of goods quickly reflect the actual image of the goods in the package. This has led to an increasing number of photographic packaging. Our current photographic packaging cannot keep up with the design concept. What stands out most prominently is that the subject matter in photography is not clear and there is no "center." Or with many things lining together and scenery together, it is difficult to see what products are introduced; or the key parts of the products are not highlighted; food does not give rise to appetite; textiles have no texture; tools do not see large structures; cosmetics No beauty and so on. There is no unified "tone" in color, the screen is buzzing and colorful, but no mood comes out and it does not serve the purpose of propagating goods, weakening consumers' desire to purchase.

Series of packaging and decoration, has now formed a new international trend, become a promotional force special decoration. It is generally divided into three categories: commodities that are governed by one manufacturer; commodities that are governed by a trademark; the same product has different functions, different properties, and different quantities that are unified in one style. Or the structural shape is unified; or the color patterns are unified; or only the text is unified and so on. Its characteristics lie in that it wins more and more, the overall effect is good, and it is easy to identify and remember. Therefore, the sales force exceeds that of other single-piece packaging and decoration. It can also be adapted to the highly-developed needs of the commodity economy, shorten the design cycle and reduce the design workload. Judging from the current situation in our country, it is advisable to use multiple design structures and texts with different colors and patterns.

The abstract composition screen is a popular method of modern interior design. The abstract decoration general form: First, the use of points, lines, surfaces, a variety of curve geometry; Second, the use of occasional patterns, such as paper wrinkles, hydration paint patterns, ice cracks, microphotography, watercolor rendering effects, etc. Third, the use of computers to draw a variety of specific stereoscopic and deep sense of the geometric patterns, you can show some of the modern concepts can not be appliance like performance, such as radio waves, sound waves, energy movement. The abstract composition screen does not have a definite meaning, but it can create an implicit artistic conception that allows consumers to generate associations related to the product, thus creating a desire to purchase.

The national style and time issues of packaging and decorating are even more important for our country with a large number of traditional commodities. In particular, the traditional commodities exported by China should be based on the premise of the times to reflect the national style. The aesthetic features of traditional Chinese art pay attention to sentimentality, implicitness, morality, etiquette, and formal integrity, symmetry, etc., rather than Chinese style as long as there are Chinese paintings, ancient designs, calligraphy, theatrical forms, and paper cutting. The national style can't be learned by reference to the ancient manifestations of our nation, but it must be adapted to the trend of the times, especially the packaging of goods. After all, it is not an antique or a pure artwork. Therefore, we must combine modern packaging materials, craftsmanship, and techniques to create a packaging style that has a national style and strong promotional power. Such as in the structural modeling of light and shadow modeling, sculpture modeling, mosaic modeling, carton folding modeling. Such as bump, photography, anodized aluminum printing and traditional patterns, Chinese calligraphy combined. Another example is the use of traditional lacquer boxes, strands, caskets, brocades, plastics, and glass. For modern industrial products, if national patterns and colors are not suitable for packaging and decoration, Chinese characteristics can also be highlighted on trademarks and words, such as "Shuanglong", "Jiuma" and "Panda" on trademarks. This also reflects the Chinese national style.

Therefore, in the era of strong product packaging and decoration can fully reflect the national style, can be directly reflected, of course, can also be indirectly reflected from the spirit.

Source: Plastic Packaging Information Network