Omega: The Power of Fans, The Road to Speedy Tuesday Online Community



Robert-Jan Broer is a well-known blog site Fratello Watches watch creators began, is also the initiator Tuesday Speedy online community. Around the world's iconic chronograph watch - Omega Speedmaster watch, he told the story from the launch date to Speedy Tuesday online community formation behind the story.

Can you tell us about Speedy Tuesday, how does this "activity" start?
I have been obsessed with the world's most beautiful and creative timepieces Pierre products. Omega launched in 1967 Super Speed ​​Professional watch is one of my favorite watch. Someday in 2012, which happens to be a Tuesday, I freely upload a picture of this watch on our blogsite and mark it as "Speedy Tuesday." From that day on, the idea started to take shape and an occasional picture push became a weekly fix for Speedy Tuesday.

How many articles did you write about the Omega Speedmaster watch?
Today, our team has released over 250 in-depth articles on Omega Speedmaster series, and there will be more articles in the future. These articles describe the Omega Speedmaster watches that have entered space, the early Speedmaster series, and the story between watch fans and Speedmaster watches. On the super hegemony watch, we have an endless story.

It is these stories gathered a super series online community!
Yes, the result is inevitable. These Speedy Tuesday related articles are far ahead of reading in our magazines and also attracting a large number of loyal fans and fans for the super-speed watch. Speedy Tuesday's rapid popularity and popularity are spontaneous and are closely linked to the strong support of fans. This topic has been shared for more than 40,000 times just on social media Instagram.

In your opinion, why there are so many people involved in this topic? Can explain why it is popular?
I think this topic is so popular, in part because the Omega Speedmaster series is itself a highly iconic watch, but it is also the watch worn by man on the moon. Not only that, super series price has been very close to the people. I also believe that everyone likes to participate in the topic of #SpeedyTuesday, but also because there is no commercial interest behind the online community. It is not hard to see that I and other members of the editorial team have a sincere interest and great passion for the Omega Speedmaster series. But after all, because the Omega Speedmaster watch itself is a very good timepiece. Even omit the origin of cooperation with NASA (NASA), Chaoba watch equipped with a dial can quickly read the timing of time, making it an iconic chronograph. Whether you're a collector of a slew of classic Omega Speedmaster watches, or a newcomer who just bought a Speedmaster watch from the Omega flagship store, everyone can join #SpeedyTuesday online.

What's special about this online community of Speedmaster? What is the difference between it and other watch fan groups?
About ten years ago, I had been to a watch line, the store's display on stage showing several beautiful Omega Speedmaster series of antique watches. Showcase is located in the center of the store, when a man in order to carefully observe every detail of these watches, the whole person almost lying on the ground, watch fans really obsessed with the details so far. The owner told me that Omega Speedmaster fans are a group of special guests. They are a group of people who really care about the watch itself and do not care about the potential of the investment or the money. This summary is accurate even nowadays. Super Series online community closely around the watch itself, of course, there are occasional discussions about the space project. But the community is really friendly and the fans are more than happy to help others discover the details of a watch or help find a particular watch or accessory. Another special feature is that this online community has received support from Omega. OMEGA's museums and archives are actively engaged in documenting the brand's significant historic moments, collecting the brand's most prestigious special timepieces, or helping watch collectors in doubt. Few watch brands such as Omega so invested, and Super Series online community is also very grateful for the strong support of Omega.

For you, is not Omega Speedmaster series watch more than any other watch "touching" emotional connection?
The answer is yes. Of course, this emotional connection is mainly divided into two aspects. The first is the special love between the individual and the watch, which applies to any one watch or brand. Often you get a very interesting private anecdote if you ask why the master of the Omega Speedmaster series Moon Table owns this watch. On the other hand, the Speedmaster series has very close ties with some of the major events in history, including even one of the greatest accomplishments of mankind. For those who witnessed the brilliant achievements of mankind during the sixties and seventies of the twentieth century, Omega Speedmaster series has a very special significance. And for those born later (like me), or those who were too young to understand what was happening at the time, the Speedmaster series might be tangible between them and history that could not be personally experienced Emotional connection.

In the series of online community members to share the story, the most interesting story is which one?
One of the most special moments I've ever had was a former astronaut and his son found me, saying they had "some watches," but did not know the exact name. I met his son met at my house, he took out a plastic bag on the table, which is full of watches. These watches have a Omega Speedmaster Series "Alaska Program III" professional lunar watch, it is produced in 1978, one of the 56 watches. This watch left a deep impression on me, when I wear it in the wrist, the kind of indescribable heart moved. Other stories that touched me, including those that were inherited and later lost, and one night I received an email from a (well-known) person at NASA, told My articles on Speedy Tuesday are very well written. These are all very significant to me. All in all, I am very grateful to those who sent me daily stories about Speedmaster and Speedy Tuesday.

What do you love to talk about when you get together?
Super Speed ​​Series watch everything. We'll talk about different sources of inspiration (including vintage watches) for different Super Bracelet designs, researching the next highly sought after "holy thing," and sharing expectations for the future of Omega, and of course we also talk about wrist Table storage box, text information and related books and so on. At the same time, oversized fans take the initiative to collect and organize a wealth of watch data is also one of the hot discussion. Chuck Maddox (died in 2008) was the first person to collect wristwatch information online. Special thanks to him here, it is he ignited my great passion for the Speedmaster series. He collected the details of the super-speed watch, is still a very important reference.

Do you think Super Series online community is still growing?
Definitely. There has been an increase in the number of pictures released using the #SpeedyTuesday this month, and the number of Speedy Tuesday articles is increasing. Not only that, I feel more passionate about offline activities. We hold occasional gatherings, sometimes in cooperation with Omega, but I think we can organize or participate more. It is fun to talk about the Super Speedmaster watch online, but being able to talk offline with your like-minded people is certainly a more exciting experience. As a result, social media becomes a truly fun tool that creates opportunities for people to meet here and to turn online communities into real social groups.

Now you inspired the new Speedmaster Series Speedy Tuesday limited edition available! How do you feel about this?
To witness Omega so support Speedy Tuesday this idea, and recognize its influence among fans, this is a very incredible thing. I am very proud and proud that Omega was able to create this brand new watch with a special blend of the classic design elements of our very own Superstar watch. Obviously, this special watch was sold out within 4 hours, 15 minutes and 31 seconds. It also created another unbelievably amazing moment for Speedy Tuesday. Thankfully, our feature articles, offline parties, and photo feeds will continue in the future.

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