The packaging in the modern market competition should focus on the significance of commodity noumenon, interest, and marketability, and pursue the specific values ​​of multiple personality stylization to meet the needs of consumers. Packaging should be a driving force to promote consumer buying desires. Packaging is the concentration of the market, and it is the sales response. Therefore, grasping the art and strategy of commodity packaging has an important role to play in increasing the sales volume of products and increasing the profits of enterprises.
Today, fierce market competition has, in a sense, manifested itself as a competition in the packaging of goods. The quality of commodities can determine the rise and fall of enterprises; the goodness and poorness of packaging can, to a certain extent, determine the competitiveness of commodities in the market. General Secretary Jiang Zemin once pointed out: "Packaging is very important, not only is the problem of protecting the goods, but it is necessary to improve the added value by doing a good job of packaging. We must pay attention to the big issue of packaging." In order to give full play to the market's message expression and feedback, To adapt to changes in consumer structure and the increasingly diverse and personalized needs of consumers, packaging should change accordingly. It can be said that packaging is the enrichment of the market and it is the reaction of sales. Therefore, grasping the art and strategy of commodity packaging has an important role to play in increasing the sales volume of products and increasing the profits of enterprises.
First, the function and role of packaging in marketing From the macro point of view, the functional performance of packaging on two aspects: First, the nature of protection, that is, natural material functions, such as pressure, shock, anti-mutilation, etc.; Second, social identification Functions, ie social and spiritual functions, such as economic values, ethical roles, production methods, living standards, aesthetic preferences, historical culture, psychological needs, fashion, and other different information. Among the above two functions of packaging, social identification plays a very important role in modern marketing. For example, consumer goods and merchandise for the purpose of marketing require packaging not only to have perfect natural protection functions, but also to have complex social identification functions in order to achieve sales promotion and social needs. This is because the packaging process is an extension of the field of production in the field of circulation. Packaging can expand the market radius of product sales, that is, for an effective natural packaging, can extend the shelf life of the product, so that it can be spread to more distant market areas; packaging can also promote the circulation of goods, that is, a logistics catalytic role. At the same time, the packaging should take into account the characteristics of transportation, so that goods are convenient, easy to transport, reduce transport losses, and accelerate the market's circulation speed. Therefore, to understand the complexity, system, level, information, and space-time characteristics of packaging functions, in the marketing packaging planning, has great practical value and guiding significance. Traditionally, a kind of commodity has an old pattern of packaging products, which should be replaced by a new model of multi-dimensional packaging, multi-demand, and multi-functional packaging. Under the premise of guaranteeing the natural material function of the package, it exerts its social and spiritual functions as much as possible. If the economic function is played well, it will be able to expand the market supply accordingly. At the same time, it can promote the marketing of commodities, strive for maximum economic benefits, and make contributions to the construction of material civilization and spiritual civilization.
In addition, product packaging also has a special function - collection value. Some of the packaging of goods, because of its elegant decoration, beautifully printed, as a collection of art as a person. There is now a sudden rise in the collection industry. This is the collection of cigarette brands. Some non-smoker collectors spend money to obtain cigarettes, buy gifts from relatives and friends, and leave their shells to become a veritable "buy." This virtually competes for more consumers and increases the consumption of goods. Another example is some wine packaging, cosmetics packaging, health care packaging, cultural goods packaging, etc. which are modeled on character modeling, animal modeling, plant modeling and even other arts and crafts. Some of these packaging materials are elegantly shaped and shaped. Wonderful, wonderful; some processing meticulous, beautiful appearance, beautiful; some demeanor, full of fun; some elegant classical, with a traditional culture. Apart from enriching the diversity of the packaging's own family, the value of its collection undoubtedly adds a lot of fun and cultural taste to people's lives.
Second, how to implement the commodity packaging strategy in the market competition In the fierce competition and the sales approach continues to evolve in the market, in addition to enterprises rely on innovation, quality, speed, and service to win, the packaging is increasingly important. From a market point of view, packaging is a formal product in the overall product and is an important part of the content. Through it, consumers can generate purchase desires and stimulate consumption. A survey by DuPont, the largest chemical industry company in the United States, found that 63% of consumers buy goods based on their packaging. This discovery is famous: "The Dupont Law." According to a report by the British market research company, women shopping in supermarkets generally are attracted by exquisite packaging, and the amount of goods purchased usually exceeds 45% of the number of people planning to shop at the entrance. In addition to the inherent quality of goods, producers and operators must also pay attention to the external quality of goods (shape and packaging of goods). (To be continued)
Today, fierce market competition has, in a sense, manifested itself as a competition in the packaging of goods. The quality of commodities can determine the rise and fall of enterprises; the goodness and poorness of packaging can, to a certain extent, determine the competitiveness of commodities in the market. General Secretary Jiang Zemin once pointed out: "Packaging is very important, not only is the problem of protecting the goods, but it is necessary to improve the added value by doing a good job of packaging. We must pay attention to the big issue of packaging." In order to give full play to the market's message expression and feedback, To adapt to changes in consumer structure and the increasingly diverse and personalized needs of consumers, packaging should change accordingly. It can be said that packaging is the enrichment of the market and it is the reaction of sales. Therefore, grasping the art and strategy of commodity packaging has an important role to play in increasing the sales volume of products and increasing the profits of enterprises.
First, the function and role of packaging in marketing From the macro point of view, the functional performance of packaging on two aspects: First, the nature of protection, that is, natural material functions, such as pressure, shock, anti-mutilation, etc.; Second, social identification Functions, ie social and spiritual functions, such as economic values, ethical roles, production methods, living standards, aesthetic preferences, historical culture, psychological needs, fashion, and other different information. Among the above two functions of packaging, social identification plays a very important role in modern marketing. For example, consumer goods and merchandise for the purpose of marketing require packaging not only to have perfect natural protection functions, but also to have complex social identification functions in order to achieve sales promotion and social needs. This is because the packaging process is an extension of the field of production in the field of circulation. Packaging can expand the market radius of product sales, that is, for an effective natural packaging, can extend the shelf life of the product, so that it can be spread to more distant market areas; packaging can also promote the circulation of goods, that is, a logistics catalytic role. At the same time, the packaging should take into account the characteristics of transportation, so that goods are convenient, easy to transport, reduce transport losses, and accelerate the market's circulation speed. Therefore, to understand the complexity, system, level, information, and space-time characteristics of packaging functions, in the marketing packaging planning, has great practical value and guiding significance. Traditionally, a kind of commodity has an old pattern of packaging products, which should be replaced by a new model of multi-dimensional packaging, multi-demand, and multi-functional packaging. Under the premise of guaranteeing the natural material function of the package, it exerts its social and spiritual functions as much as possible. If the economic function is played well, it will be able to expand the market supply accordingly. At the same time, it can promote the marketing of commodities, strive for maximum economic benefits, and make contributions to the construction of material civilization and spiritual civilization.
In addition, product packaging also has a special function - collection value. Some of the packaging of goods, because of its elegant decoration, beautifully printed, as a collection of art as a person. There is now a sudden rise in the collection industry. This is the collection of cigarette brands. Some non-smoker collectors spend money to obtain cigarettes, buy gifts from relatives and friends, and leave their shells to become a veritable "buy." This virtually competes for more consumers and increases the consumption of goods. Another example is some wine packaging, cosmetics packaging, health care packaging, cultural goods packaging, etc. which are modeled on character modeling, animal modeling, plant modeling and even other arts and crafts. Some of these packaging materials are elegantly shaped and shaped. Wonderful, wonderful; some processing meticulous, beautiful appearance, beautiful; some demeanor, full of fun; some elegant classical, with a traditional culture. Apart from enriching the diversity of the packaging's own family, the value of its collection undoubtedly adds a lot of fun and cultural taste to people's lives.
Second, how to implement the commodity packaging strategy in the market competition In the fierce competition and the sales approach continues to evolve in the market, in addition to enterprises rely on innovation, quality, speed, and service to win, the packaging is increasingly important. From a market point of view, packaging is a formal product in the overall product and is an important part of the content. Through it, consumers can generate purchase desires and stimulate consumption. A survey by DuPont, the largest chemical industry company in the United States, found that 63% of consumers buy goods based on their packaging. This discovery is famous: "The Dupont Law." According to a report by the British market research company, women shopping in supermarkets generally are attracted by exquisite packaging, and the amount of goods purchased usually exceeds 45% of the number of people planning to shop at the entrance. In addition to the inherent quality of goods, producers and operators must also pay attention to the external quality of goods (shape and packaging of goods). (To be continued)
The weaving thread is the perfect thread for sewing wigs. Wig Accessories sewing thread for hair weft extension. It is breathable, strong and durable.
Best for hair decor, weaving and extensions, Ideal tool set for sewing hair weft, wig hair, hair weave extension, clip hair extension.
Thicker are durable thread which is strong enough to handle the weight of extensions of any length for months, can be used making wigs hair weft and so on.
Any questions about, how to use or products quality just contact with seller first, we will solve your porblems.
Wig Thread,Nylon Sewing Thread,Best Thread For Wig Making,Hair Extension Thread
Xuchang Le Yi De Import And Export Trade Co., Ltd. , https://www.lileaderbeauty.com