For four years, she has been standing upright in the style of everyone;
She is the first “World Top 500†enterprise in China's national manufacturing industry, with strong capital background and years of influence in the home improvement industry;
The first "European Standard Project" broke the traditional craftsmanship, allowing the home industry to enter the fast lane...
This is the beauty of the court, and what we are going to interview today is Hu Jie, the general manager of the Henan region of the United States.
Into Hu Jie's office, there is a painting on the wall, "Ya Ting is the home", which is stable and powerful, such as A Ting, which has a profound cultural heritage. "This is the corporate culture of Mei Ting A Ting", which is unspoken and true. Hu Jie introduced us.
Interview with Hu Jie, General Manager of the Yalong Henan Region Talking about the market: If you can't change, you can adapt
"The year 2002 has been in the United States and the United States, before the Wuhan, compared to the Wuhan, Shenzhen market, due to low barriers, regional cultural differences and other factors, Henan's decoration market is not very standardized. In Henan, regular home decoration The design company accounts for about 10% of the market, and the remaining 90% consists of self-installation, guerrillas and other forms of decoration. The home improvement industry is a complex industry with rich materials and numerous processes. The whole industry is a typical In the information asymmetry industry, consumers know very little about it. Some owners prefer to find workers themselves and are not willing to outsource to the decoration company, but because of the lack of basic knowledge of home decoration design, construction, material selection, decoration price, etc., to the end In addition, the living standards and appreciating ability of consumers are also increasing, and the change of consumption concept will take some time. Therefore, for the decoration industry in Zhengzhou, there should be long-term development goals."
For the 19-year-old Atrium, on January 7, 2009, it officially entered into a joint venture with the French Saint-Gobain Group, ranked 110th in the world's top 500, and became the first Fortune 500 company in China's decoration industry. “Compared with the brand, Zhengzhou Decoration Company is no bigger than Meilu Ya Ting, but in addition to the brand we have to satisfy the consumers here more, the needs of the owners are our responsibility. Since 2008, the company has been in Zhengzhou for nearly four years. It has been developing very smoothly, and in addition to benefiting from our sound system, it is more important that we are trying to adapt to this market."
Talking about trends: home improvement will be more efficient and faster
As a designer, Hu Jie has a fresh view on the future trend of home decoration. “First, decoration is a labor-intensive industry. For now, as the price of labor costs continues to rise, the future labor force may become less and less. Secondly, with the improvement of decoration materials and decoration technology, the whole decoration process will become faster and more efficient. For example, the traditional wall-washing process is to first treat the wall surface, level with putty, and then brush the latex paint. Such complex processes may be replaced in one step in the future, which will save a lot of manpower and material resources."
Meilu Ya Ting has launched a new standard for the Chinese national equipment industry, which is launched by the United States. The European standard project, starting from the construction project, is a major step in actively exploring the development direction of home improvement. It was formulated by the China Building Decoration Association as 2010. Low-carbon, energy-saving demonstration and promotion project in the home improvement industry. The five sections of engineering management, construction equipment, auxiliary material quality, site image and comfort decoration were upgraded.
Hu Jie introduced that the European standard project is a home improvement project that can be seen and touched, and can be compared at any time to distinguish between good and bad. Fully start digital management and manage the construction site through digital monitoring. That is to ensure the quality of the project through the node management during the construction process to ensure the construction period. Through the construction equipment to comprehensively improve the construction efficiency and technology, reflecting the competitive advantage of home improvement high-end enterprises, thus creating a construction site with friendly construction environment and greatly improved finished product quality. For example, the “ceramic cutting machine†avoids the problem that the traditional cutting machine has a large dust, a large noise, and is completely operated by the experience of the worker. In addition to this, there are also great advantages in design creativity and living comfort.
Talk about Yating: Exercise internal strength and expand community occupancy
As the real estate downstream industry chain, the impact of the home industry is the consensus of the industry. Hu Jie has his own unique understanding. "It is not big, it is not affected at all. Zhengzhou's brand decoration company will only take up a share, so I think it is necessary to exercise internal strength. First of all, Meiyi Yating will focus on expanding the community occupancy this year, so that we will effectively control our cost to better serve the owners, followed by the third- and fourth-tier cities in Henan, but we will meet with the aircraft. Acting does not advocate blind expansion. In addition, we will rely on the Group's advantages to increase cooperation with developers and continue to vigorously carry out fine decoration business."
Talk about responsibility: It’s not terrible, it depends on how to solve it.
No matter how good the service of the decoration company can't avoid problems, we are not afraid of problems. The key is to see how to solve the problem after the problem. The needs of the owners are our responsibility. We will meet the needs of the owners to the utmost extent. To deal with the problem, the company has always done this. From the designer to the project manager, we are trying our best to cultivate. The designers in the future are not only the designers, but also the home improvement consultants of the owners. We will better provide the perfect for the owners. solution.
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