According to a recent report, up to 60% of IKEA purchases are not on the customer's original shopping list, mainly because of the maze-like design in the store, which leads consumers to impulse consumption. A few days ago, the media released a survey data showing that 60% of the goods purchased by customers at IKEA are not in the original shopping list. However, such impulse consumption has not affected the next visit of most customers. Entering IKEA is like entering the maze. In this regard, a survey conducted by the University of London in the United Kingdom shows that customers spend an average of three hours at IKEA for up to eight hours.
"The unique storefront route design, like the labyrinth, many consumers are not moving their minds to follow others, and the warm layout and price tag that stimulates the eyeballs can easily make consumers have shopping impulses." The marketing industry analysts analyzed this.
The marketing industry has adopted the strategy of “lost economicsâ€. Although it is very painful to start to find a way, the pleasure of buying things will be several times that of planning shopping, that is, getting lost, procrastinating, and happier. However, some consumers said that when they couldn't find what they wanted to buy or when they couldn't find the exit, they looked at the dazzling items and the labyrinth. The air in the store was not very good, and they felt very annoyed. Lacky.
Creative collision
It is understood that foreign "maze marketing" has been quite mature, even the convenience store entrance and exit is not a position, the need for consumers to keep in the store. For example, convenience store entrance and exit is not a location, consumers need to keep in the store; the mall uses a "bone-shaped" appearance, large-scale places invite famous brands to settle in, and the middle strip is a less famous brand. Or sundries and so on.
Little Packages For Cosmetics Sample
Sample Sizes Cosmetics Packaging,5 Gram Cosmetic Containers,Sample Containers for Cosmetics,Cosmetic Packaging For Travel,Travel Sizes Cosmetics Bottle
ims Packaging Limited , https://www.ims-cosmetic-packaging.com