A few days ago, the reporter learned from the Lakara Group that its newly launched mobile phone collection products have sold more than 500,000 units a month after the listing. This first month transcript shows the huge demand for mobile payment in small and micro businesses. And Lakara mobile phone collection treasure is becoming the mainstream solution for this demand.
It is understood that Lakara mobile phone collection treasure was listed in mid-March this year, mainly providing mobile collection services for small and micro merchants. The product consists of two parts: software and hardware. The software is a dedicated client installed on the smartphone. It is mainly responsible for the command input of each function. The hardware is about the size of the business card, the card reader with the password keyboard, and the Android or IOS smartphone via Bluetooth. Data communication is carried out, and all the magnetic stripe cards and chip cards of the UnionPay logo can be accepted.
Ms. Wang, who opened the nail shop in Beijing Guomao, was the earliest merchant of Lakara mobile phone collection. She said in her interview: “The users around Guomao are white-collar workers. They are used to shopping cards. I can't help but lose a lot of customers lately. Lakara mobile phone collection treasure can be used, and things are small, it is very convenient." Ms. Wang said that she had consulted before, and planned to do a POS machine, but The bidding time is long, the procedures are cumbersome, and the cost is too high, which is not suitable for their small stores. Nowadays, the mobile phone collection treasure can be opened and used as soon as it is uploaded, which is very convenient.
It is understood that small micro and individual merchants are the main target groups of Lacala mobile phone collection treasures, such as community supermarkets, farmhouses, and stall owners. Compared with the method of scanning code payment and sonic payment, Lakara mobile phone collection treasure realizes mobile payment that can be directly swiped, and does not require customers to open a third-party payment account in advance, which is more suitable for merchants to use.
According to the data released by Analysys think tank, the offline POS receipts and Internet receipts of the payment industry accounted for 59.8% and 33.5% respectively, and offline credit card is still the mainstream payment method. Sun Taoran, chairman and president of Lakara Group, expects Lakara mobile phone collection to occupy more than 90% of the market share of similar products by the end of 2014.
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