The overall design of the Lancome Poeme perfume packaging is simple and clear. It uses a straight line and golden elements to give a feeling of affluence, chic and extravagance. As a bright and vibrant color, gold can bring revival and new life to resist grief. The font on the cosmetic packaging design is printed in blue. The blue color is the color of the sky and life. It corresponds to the spiritual life of the person and triggers people to bravely pursue the dream. This article will introduce you to the Japanese cosmetics packaging design.
Studying the meaning of men's cosmetic packaging design can show the humanized characteristics of packaging design. At present, people are in a state of perceptual consumption. The demand for goods has long been limited to whether or not the products have a use value. Products that can accurately express inner feelings and packaging of goods can be concerned by people. Cosmetic packaging design should show people's multiple needs and add human elements. Humanized design needs to show the meaning of human nature.
In terms of physiology, we must study the emotional needs of people. Cosmetic packaging design should reflect practicality and find technical support. In psychology, design products should show humanistic spirit, so that products can nourish people's heart and cause certain consumption. The psychological resonance of the group. Based on the physiological and psychological differences between men and women, gender-differentiated design is particularly important in cosmetic packaging design, and the packaging design of men's cosmetics emphasizes its rigid aesthetic.
In terms of shape design, this cosmetic packaging design changes the traditional square box shape, but the box shape is designed into a triangle. The inner and outer double triangle nesting structure is uniquely designed. The inner triangular box is a product sales package, and the outer triangular box is a transport buffer protection box. The inner triangular box has a low height and is nested inside the outer triangular box, and is viewed from the top end. Two triangles form a "six-star" shape.
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