Industry leaders focus on the Boao Sports Forum 2018 to discuss "Sports Industry Evolution Theory"
Date: 2018-04-14 14:23
The Boao Sports Forum with the theme of Evolution of Sports Industry was held in Boao, Hainan on the evening of the 9th. This is the third consecutive year that the Boao Forum for Asia has conducted high-end dialogues in the sports field. Media, economics, industry, academia, and elite athlete representatives have focused on hot spots such as the Chinese sports industry, the Winter Olympics, sports media, sports consumption Explore and interpret.
Boao Sports Forum is an open exchange platform, a platform for gathering ideas, and a platform for integration of Chinese and foreign. Here we use an international perspective to examine and interpret the development of Chinese sports, hoping to see the global sports trends from a Chinese perspective . Fang Gang, director of CCTV Sports Channel, introduced.
The guests at the meeting discussed hotspots in the industry. Photo courtesy of the organizer
Interpretation: Chinese Sports and Sports Communication Orientation
In the topic discussion of this forum, Fang Gang, director of CCTV Sports Channel, focused on the responsibility and nature of central media. As a mainstream media platform that spreads sports events, promotes sports spirit, and guides sports values, CCTV will follow the principles of the party and the country, take the people as the center, and make its own efforts around the people in three dimensions. He also believes that the biggest feature of CCTV is public welfare. No matter whether the sports are broad or small, they will promote the development of sports with a positive attitude.
Fang Gang also interpreted the strategic direction of the communication of Chinese sports media. He said that the key to many international events broadcast by CCTV Sports is because everyone loves this project, whether it is cold or hot, public or niche, in the final analysis Strengthen Chinese sports.
In fact, we are adjusting a strategy in our hearts, that is, to be strong in Chinese sports, whether it is a summer event or a winter event, or the sports of some emerging young people, it must be Chinese in color, either Chinese or strong. This is a development trend of our long-term stability. Fang Gang believes that only by activating the people around them can the people around them perceive their relatives, friends, and familiar faces when they become role models, so that the overall state of sports can be more prosperous.
In addition, Fang Gang pointed out: Micro-shaping is one of our communication directions. Whether it is a famous person or a famous team, the positive temperament and values ​​that can be exuded in this process are always respected by CCTV.
Discuss: China's snow sports and the driving force of the snow industry
At this sports forum, another hot topic revolves around the Winter Olympics. As we enter the Beijing Winter Olympics cycle, the world's attention will be focused on China, and China's ice and snow sports and ice and snow industry has ushered in a new period of rapid development.
At the recent Pingchang Winter Olympics, the Chinese short track speed skating team won the only gold medal for China. Facing the challenge of the preparation period of the Beijing Winter Olympics, Li Yan, head coach of the Chinese short track speed skating team who came to Boao for the first time I think this is a call of the times and a historical opportunity. Despite the huge difficulty and pressure of running the game at home, all snow athletes will be held accountable.
In addition, Li Yan also called on more Chinese companies to pay attention to the snow sports and ice industry in the forum. In response, Zhang Dazhong, founder and CEO of Alibaba Sports, Chen Juhong, vice president of Tencent, and Zeng Gang, executive vice president of Suning Sports Media Division, responded one after another.
According to Zhang Dazhong, founder and CEO of Alibaba Sports, Bingxue, as a high-consumption sports project, has doubled its consumption growth rate on the Alibaba e-commerce platform for several consecutive years, and the growth rate is among the best in all sports projects. The inspiration from this trend is that China needs to meet the needs of more ice and snow consumers, build more venue infrastructure, the more participation, the greater the consumption, and the scale of the ice and snow industry will also expand. Zhang Dazhong said.
Chen Juhong, vice president of Tencent, believes that the ice and snow consumer group has the characteristics of professionalism and diversification. Only by blocking the ice and snow consumer group can the ice and snow industry be further promoted. When we talk about 300 million people on ice and snow, this is only part of the 1.3 billion people. What we have to do is to open up a road for snow and ice crowds in the entire industry upgrade and consumption upgrade. If Bingxue specializes, commercializes and industrializes cooperative development, this will be worth looking forward to! Chen Juhong said.
Zeng Gang, executive vice president of Suning Sports Media Division, expressed his views on the differences between the north and south ice facilities, and revealed that Suning Sports will launch a new service in the future to encourage more southern children to step on the ice and further promote ice and snow sports. And ice industry. The promotion of snow sports needs to be done step by step. We need to do more reports on snow sports and athletes, so as to drive more people to understand snow sports and love snow sports. As a media, we can do it. Insight: China's sports industry and development trends
At present, the diversified sports needs of the people are increasing, and the development of mass sports, smart big data, high-quality event resources and other fields will also become new opportunities for China's sports industry and sports consumption. Hurun Report Chairman and Chief Investigator Hurun, who came to the Boao Sports Forum for the first time, talked about the growth trend of the Chinese sports industry. He said: From our ranking, we can see that from the real estate industry to the IT industry, to The sports industry and the industrial value of sports enterprises are gradually increasing, which also means that sports will have higher attention and create more wealth.
As an observer of the Chinese sports industry, Wen Yi, Executive Director of the Sports Industry Research Center of Peking University, analyzed: With the increase of domestic per capita income, people need interactive and experiential consumption, and the industry needs to meet more diversified sports. Consumer demand, and cultivate consumer habits from an early age. In addition, he believes that the sports industry is ultimately an emotional industry. While continuously cultivating sports stars, it is also cultivating a sports population. Only emotions can trigger sports consumption behaviors, thereby promoting the development of the industry.
As an important link in the sports industry chain, the operation of the enterprise is of great significance to the development of the industry. In the view of Zheng Menghui, the managing director of Zhongshi Sports Entertainment Co., Ltd., instead of talking about the sports industry, enterprises are better to do a good job in sports services. Because we are a CCTV enterprise, we have the responsibility and obligation to promote and encourage more people to participate in sports, and the more people involved, the better the prospects of the sports industry, and services will naturally generate revenue.
In addition, this forum also discussed the value of athletes. Today, with the rapid development of the Internet and new media, the value of athletes has been constantly broken through and defined. For this new change, Pingchang Winter Olympic champion Wu Dajing believes that he still has to focus on his own work and put his goal in the 2022 Beijing Winter Olympics. At the meeting, he also showed a strong interest in the sports industry. When I really retire, I want to invest in the sports industry to continue learning and help more sports that need help. Wu Dajing said.
Explore: Sports tourism and mass sports promotion
Since 2017, sports cross-border and integration have increasingly become popular search terms in the sports industry. Under the active guidance of the government, the development concept of sports + has gradually spread to the whole country. Among them, sports tourism as a new industry field, its price has been Consensus from all walks of life.
Qian Jiannong, chairman and president of Fosun Tourism and Culture Group, focused on the development of sports + tourism and the development prospects of sports tourism and the significance of mutual promotion. The integration of sports and tourism industry will produce more high-quality The world ’s products have also promoted the transformation of the industry from high-speed growth to high-quality growth, and the industrial integration of sports, tourism and culture will further change China ’s future consumer market and people ’s lifestyle.
Taking the F1 motorboat as an example, Li Haojie, chairman of the board of directors of Shenzhen Tianrong Investment, talked about the integration and development space behind the event. For 13 years, the F1 motorboat, as a water race enriched with cutting-edge technology, has shown scale in the global race system and should carry a huge industrial network. While marine resources have become a national development strategy, competitions will also promote the integrated development of tourism, culture, ecology and other industrial networks. Li Haojie talked.
Snooker, as a sport with a high degree of participation, is very promising in the development of mass sports. Ding Junhui, a representative of the Chinese snooker field, said that snooker sports has a large fan base in China, but lacks training and mass competition platforms. Mass events are slowly started. As an athlete, first of all, you must do your part well, so as to attract more people to pay attention to you, and join the ranks of sports. He called on the country to add more Snooker training institutions and carry out popular stage competitions. Only in this way can more people like it and love Snooker. Ding Junhui said so.
The 2018 Boao Sports Forum is co-sponsored by the Boao Forum for Asia Secretariat and CCTV Sports, undertook by CCTV Sports Entertainment Co., Ltd. The purpose of the forum is to gather the leading elites in the sports industry, to spread the voice of Chinese sports, and to promote the development of the Chinese sports industry.
Date: 2018-04-14 14:23
The Boao Sports Forum with the theme of Evolution of Sports Industry was held in Boao, Hainan on the evening of the 9th. This is the third consecutive year that the Boao Forum for Asia has conducted high-end dialogues in the sports field. Media, economics, industry, academia, and elite athlete representatives have focused on hot spots such as the Chinese sports industry, the Winter Olympics, sports media, sports consumption Explore and interpret.
Boao Sports Forum is an open exchange platform, a platform for gathering ideas, and a platform for integration of Chinese and foreign. Here we use an international perspective to examine and interpret the development of Chinese sports, hoping to see the global sports trends from a Chinese perspective . Fang Gang, director of CCTV Sports Channel, introduced.
The guests at the meeting discussed hotspots in the industry. Photo courtesy of the organizer
Interpretation: Chinese Sports and Sports Communication Orientation
In the topic discussion of this forum, Fang Gang, director of CCTV Sports Channel, focused on the responsibility and nature of central media. As a mainstream media platform that spreads sports events, promotes sports spirit, and guides sports values, CCTV will follow the principles of the party and the country, take the people as the center, and make its own efforts around the people in three dimensions. He also believes that the biggest feature of CCTV is public welfare. No matter whether the sports are broad or small, they will promote the development of sports with a positive attitude.
Fang Gang also interpreted the strategic direction of the communication of Chinese sports media. He said that the key to many international events broadcast by CCTV Sports is because everyone loves this project, whether it is cold or hot, public or niche, in the final analysis Strengthen Chinese sports.
In fact, we are adjusting a strategy in our hearts, that is, to be strong in Chinese sports, whether it is a summer event or a winter event, or the sports of some emerging young people, it must be Chinese in color, either Chinese or strong. This is a development trend of our long-term stability. Fang Gang believes that only by activating the people around them can the people around them perceive their relatives, friends, and familiar faces when they become role models, so that the overall state of sports can be more prosperous.
In addition, Fang Gang pointed out: Micro-shaping is one of our communication directions. Whether it is a famous person or a famous team, the positive temperament and values ​​that can be exuded in this process are always respected by CCTV.
Discuss: China's snow sports and the driving force of the snow industry
At this sports forum, another hot topic revolves around the Winter Olympics. As we enter the Beijing Winter Olympics cycle, the world's attention will be focused on China, and China's ice and snow sports and ice and snow industry has ushered in a new period of rapid development.
At the recent Pingchang Winter Olympics, the Chinese short track speed skating team won the only gold medal for China. Facing the challenge of the preparation period of the Beijing Winter Olympics, Li Yan, head coach of the Chinese short track speed skating team who came to Boao for the first time I think this is a call of the times and a historical opportunity. Despite the huge difficulty and pressure of running the game at home, all snow athletes will be held accountable.
In addition, Li Yan also called on more Chinese companies to pay attention to the snow sports and ice industry in the forum. In response, Zhang Dazhong, founder and CEO of Alibaba Sports, Chen Juhong, vice president of Tencent, and Zeng Gang, executive vice president of Suning Sports Media Division, responded one after another.
According to Zhang Dazhong, founder and CEO of Alibaba Sports, Bingxue, as a high-consumption sports project, has doubled its consumption growth rate on the Alibaba e-commerce platform for several consecutive years, and the growth rate is among the best in all sports projects. The inspiration from this trend is that China needs to meet the needs of more ice and snow consumers, build more venue infrastructure, the more participation, the greater the consumption, and the scale of the ice and snow industry will also expand. Zhang Dazhong said.
Chen Juhong, vice president of Tencent, believes that the ice and snow consumer group has the characteristics of professionalism and diversification. Only by blocking the ice and snow consumer group can the ice and snow industry be further promoted. When we talk about 300 million people on ice and snow, this is only part of the 1.3 billion people. What we have to do is to open up a road for snow and ice crowds in the entire industry upgrade and consumption upgrade. If Bingxue specializes, commercializes and industrializes cooperative development, this will be worth looking forward to! Chen Juhong said.
Zeng Gang, executive vice president of Suning Sports Media Division, expressed his views on the differences between the north and south ice facilities, and revealed that Suning Sports will launch a new service in the future to encourage more southern children to step on the ice and further promote ice and snow sports. And ice industry. The promotion of snow sports needs to be done step by step. We need to do more reports on snow sports and athletes, so as to drive more people to understand snow sports and love snow sports. As a media, we can do it. Insight: China's sports industry and development trends
At present, the diversified sports needs of the people are increasing, and the development of mass sports, smart big data, high-quality event resources and other fields will also become new opportunities for China's sports industry and sports consumption. Hurun Report Chairman and Chief Investigator Hurun, who came to the Boao Sports Forum for the first time, talked about the growth trend of the Chinese sports industry. He said: From our ranking, we can see that from the real estate industry to the IT industry, to The sports industry and the industrial value of sports enterprises are gradually increasing, which also means that sports will have higher attention and create more wealth.
As an observer of the Chinese sports industry, Wen Yi, Executive Director of the Sports Industry Research Center of Peking University, analyzed: With the increase of domestic per capita income, people need interactive and experiential consumption, and the industry needs to meet more diversified sports. Consumer demand, and cultivate consumer habits from an early age. In addition, he believes that the sports industry is ultimately an emotional industry. While continuously cultivating sports stars, it is also cultivating a sports population. Only emotions can trigger sports consumption behaviors, thereby promoting the development of the industry.
As an important link in the sports industry chain, the operation of the enterprise is of great significance to the development of the industry. In the view of Zheng Menghui, the managing director of Zhongshi Sports Entertainment Co., Ltd., instead of talking about the sports industry, enterprises are better to do a good job in sports services. Because we are a CCTV enterprise, we have the responsibility and obligation to promote and encourage more people to participate in sports, and the more people involved, the better the prospects of the sports industry, and services will naturally generate revenue.
In addition, this forum also discussed the value of athletes. Today, with the rapid development of the Internet and new media, the value of athletes has been constantly broken through and defined. For this new change, Pingchang Winter Olympic champion Wu Dajing believes that he still has to focus on his own work and put his goal in the 2022 Beijing Winter Olympics. At the meeting, he also showed a strong interest in the sports industry. When I really retire, I want to invest in the sports industry to continue learning and help more sports that need help. Wu Dajing said.
Explore: Sports tourism and mass sports promotion
Since 2017, sports cross-border and integration have increasingly become popular search terms in the sports industry. Under the active guidance of the government, the development concept of sports + has gradually spread to the whole country. Among them, sports tourism as a new industry field, its price has been Consensus from all walks of life.
Qian Jiannong, chairman and president of Fosun Tourism and Culture Group, focused on the development of sports + tourism and the development prospects of sports tourism and the significance of mutual promotion. The integration of sports and tourism industry will produce more high-quality The world ’s products have also promoted the transformation of the industry from high-speed growth to high-quality growth, and the industrial integration of sports, tourism and culture will further change China ’s future consumer market and people ’s lifestyle.
Taking the F1 motorboat as an example, Li Haojie, chairman of the board of directors of Shenzhen Tianrong Investment, talked about the integration and development space behind the event. For 13 years, the F1 motorboat, as a water race enriched with cutting-edge technology, has shown scale in the global race system and should carry a huge industrial network. While marine resources have become a national development strategy, competitions will also promote the integrated development of tourism, culture, ecology and other industrial networks. Li Haojie talked.
Snooker, as a sport with a high degree of participation, is very promising in the development of mass sports. Ding Junhui, a representative of the Chinese snooker field, said that snooker sports has a large fan base in China, but lacks training and mass competition platforms. Mass events are slowly started. As an athlete, first of all, you must do your part well, so as to attract more people to pay attention to you, and join the ranks of sports. He called on the country to add more Snooker training institutions and carry out popular stage competitions. Only in this way can more people like it and love Snooker. Ding Junhui said so.
The 2018 Boao Sports Forum is co-sponsored by the Boao Forum for Asia Secretariat and CCTV Sports, undertook by CCTV Sports Entertainment Co., Ltd. The purpose of the forum is to gather the leading elites in the sports industry, to spread the voice of Chinese sports, and to promote the development of the Chinese sports industry.
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