Yi Jia Home Shenyang Shopping Center Manager Zhi Zhichen
[Reporter]: In fiscal year 2012, IKEA launched a new theme, “The home is not big, the design is smart,†and the low-profile products that IKEA focused on this year must be related to the clever design. So, which product design is most attractive among so many products?
[裘志晨]: I think the most impressive and most attractive to me, or the most suitable for people in Shenyang. For example, we in Shenyang don't like to nail nails on the wall, so we designed different cabinets. It doesn't have to hang up the whole wall. It can be combined with some cabinets according to your own preferences, so that you can leave some empty space. Walls, and at the same time you can use these spaces on the wall. The other one is that there is a product, we can hang it behind the door. You can hang it on the door so that the space behind the door can be used without taking up a lot of space. This design is very attractive to me because it is what we people like in Shenyang. They will say, "This is I want it, this is also the happiest thing I feel.
[Reporter]: We also visited several model rooms just now. The designers of IKEA also gave us on-the-spot explanations. Then, will IKEA do specific requirements for designers, such as asking designers to use IKEA worldwide this year? The theme to design the space between the models?
[裘志晨]: We have this. Every year, starting from the headquarters of Sweden, the theme of the next year will be fixed, and then how should this theme be reflected? This is also a package of information transmitted to various countries. Then our mall will ask the colleagues in the design department to modify the design of the interior space according to the living habits of Shenyang people or to request the products that we have newly developed, or some small space-saving products, so that customers can see at once. At the same time, it is also a clever use of space, closer to the life of Shenyang people, especially the bed I just introduced, such as how to use the space behind the bed, how to use the space under the bed, where is it good, The drawers on both sides can be opened, so the designer should consider how to present these ingenious designs. Because we are an autonomous shopping mall, not every customer will introduce it to us. We hope that customers can look at it more leisurely, so how can these designs be subtly expressed and let each customer feel at ease? The teacher needs to spend a lot of thoughts.
[Reporter]: Compared with the past, the new products launched by IKEA are the biggest highlights.
[裘志晨]: I think the products launched this year are very good in the imagination and color of the design, and we also communicate with the customers and the media about the stories behind the designers when designing the products. These designs come from Where, these are quite special. In addition, we are more humane and deeper. For example, our table can be elongated and can be stored. Then we have more in-depth design considerations. For example, if people have high and low, then our table has high and low lifts. Consider people's needs in detail.
[Reporter]: Just now we saw some IKEA promotional videos, such as the section of Chengdu. Once the design and dreams of the home space are combined, the feeling of the whole home will become very different, then, "Let the dream Beyond space, how do you understand this topic?
[裘志晨]: I think that is, I want everyone to know that all people can have dreams, dreams are in our hearts, not big or small at home, good dreams will make you work hard in your heart, We can do our best to realize our dreams of home as much as possible. This is my understanding. I feel that the home is not a visible composition, but in my heart.
[Reporter]: The promotion of the IKEA Home Shenyang store with the theme has been for some time. What do you think of the promotion level, how do you evaluate it?
[裘志晨]: Because our annual theme is a whole year of theme, this has only just begun, and the media, and customers, we are all building a sense, still in the beginning, the catalogue is also the first to get the media, the general public We have to issue it to the public in a few days, so we have a very good start. We will also invite the media and members to engage in regular activities, face-to-face communication, and listen to feedback from others throughout the year. From the establishment of consciousness, to the beginning of being motivated to try, eventually everyone has their own dreams.
[Reporter]: Next, what are the landing activities of IKEA Shenyang Shopping Mall? Please let us know in advance.
[裘志晨]: I will invite you to the mall to do various activities with different themes, hoping to enhance mutual understanding. We also hope to hear everyone’s voice and make IKEA better to help everyone. Direction development.
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