Humanized Design Connotation II

Like other visual communication designs, packaging design requires the use of a variety of related visual communication forms and elements to mobilize people's emotions. Package design also requires "lyricism". Its purpose is to arouse people's emotional resonance, thus inspiring people's attention and Identity. However, it is also necessary to avoid “abuse of emotions”. To avoid “abuse of emotions” means to maintain a “degree” problem in the design. Grasping this “degree” is like cooking a dish and need to grasp the heat. It should be based on different dishes. The treatment, or fierce fire, medium fire, slow fire, or fried, fried, boiled, so that you can make different kinds of dishes, different flavors, flavors. For example, over-packaging is obviously contrary to the idea of ​​human nature. Over-packaging is an impetuous sales atmosphere and a specific product of the period.

From the above examples, we can see that the import of emotional elements in packaging needs to accurately grasp the psychological needs of human beings. Humanized design is not only a problem of one or some design, but is more of a comprehensive social problem, and it is related to people’s psychology. , consciousness, culture, economy, and consumption are mutually restricted and coordinated. "Designing for consumer services means designing to study consumption, study consumers, understand consumer psychology, methods and consumer demand, research and develop new products, and how to improve packaging." 3 As a packaging designer, manufacturer or business owner, Correct the attitude and position, do a good job of market research, correctly analyze customer and customer psychology, and figure out what the society and the public need. Consider all aspects and levels of induction and needs. To make all kinds of various types of design organically and interactively towards the great goal of humanized design.

3 Humanized Design Implementation

1) Establish the concept of safety and environmental protection. Safety and environmental protection are the primary elements that all designs should focus on, and they are no exception in packaging design. Is the contamination and radioactivity index of the packaging material excessive? Is the printed ink considered harmless to the product or to the human body? Can it effectively avoid cross-contamination? Whether packaging materials should not be wasted at the expense of large amounts of natural resources, how to resist and abandon the use of non-degradable material. Pay attention to the extension of the packaging function. Save, Actual, Appropriate, Convenient, Safe and Safe to Implement Its Functions - Protect Products. Landscaping, cordiality, affinity, and promotion of product brand image are affixed to people’s new aesthetic and cognitive concepts under modern forms. These are important contents of "humanized needs".

2) Personality design language. There are two attitudes to the design. One is to study the existing forms, genres, and current development trends. Based on this, find appropriate expression language. The other way is to start from the relationship between people and things, to study the behavior and essential needs of people, so as to produce a specific design form. Both methods have their own merits. If they can be combined with each other, they can achieve a complementary effect. If traditional bamboo and wood jars, fire paper, oiled paper and stencil paper, lotus leaf, bamboo leaf and brown leaf tissue, and red paper on the surface are used, the traditional packaging method using hemp ropes in a specific way is not suitable for modern packaging. Requirements, then, using modern technology materials, according to the traditional packaging concept and pattern made of a combination of special packaging, will certainly occupy a very important position in the packaging field. Design is also a kind of cultural phenomenon, which reveals personality awareness and cultural concepts. Here, it is worth noting that Japan's packaging design has revealed a strong national culture. We must clarify the direction of development and strive to achieve a personalized, characteristic, and tasteful packaging design based on science and technology and based on the humanities.

3) Grasp the degree. As an accessory port of the product, there is an organic isomorphism relationship between the packaging and the product. In addition to the functional satisfaction of the packaging design, of course, it is also necessary for the packaging to serve as a publicity and increase the attention rate to enhance the quality of its products. However, we should avoid blomming and over-packaging to avoid excessive exaggeration across basic conditions such as quality, brand, safety, and need for volume. To be apt, simple and appropriate, to display its quality and connotation, and to avoid the problems of honesty, shoddyness, etc. that are caused by excessive exaggeration. Pay attention to the problems caused by the use of environmental protection and material resources and prevent waste and secondary pollution.

4 Conclusion

Combining packaging and product quality with people's emotional identity, we will establish a simple and intimate modern national packaging culture and look for sufficient personalities and humanized language. Adhering to the principles of practicality, aesthetics, economy, safety, and environmental protection, using the concept of "humanity" as the coordinates of packaging design should be the only way for the packaging industry after a long period of exploration and development.

(Wen/Luo Yuan Chongqing Technology and Business University)
Packaging Engineering