With the rapid development of the economy, in the modern market, the era of product packaging design is only to accompany the sale of goods has long been gone. If a brand wants to occupy a place in the market and be recognized by consumers, it needs to produce a personalized packaging design that consumers are satisfied with, which is a link that enterprises can't ignore in achieving the goal of profitability.
To this end, some companies are trying to make creative positioning in packaging design when launching their own brands, and strive to make them simple, clear, and distinctive, giving people a strong visual enjoyment.
Diversification of commodity development and fierce market competition require that the difference between packaging and packaging of similar products requires changes in packaging design elements. Personalization of packaging appearance is to break the traditional and square traditional shape, looking for personalized products in the packaging design appearance, packaging structure design and other aspects of personalization.
Paying attention to and innovating a more personalized brand packaging design is very beneficial to the company to participate in market competition. It not only has a strong advertising effect, but also is easy to achieve sales promotion due to the recent consumer groups, and more importantly, it can show the company's The brand image can be a good example of the cultural level of a country.
Crystal Love series packaging design not only gets the attention of the consumer groups, but also attracts the attention of potential consumers, and the target of the product is also expanded from children to more groups. For example, Coca-Cola, with its unique shape and sudden emergence, set off the reform of the beverage industry; the uniqueness and rationality of the design of the Nongshengquan bottle cap of Yangshengtang has increased its value and established its brand status. All of this is due to the personalized positioning of the packaging and the positioning of the brand.
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