Under the new normal, the mahogany furniture industry is striving to find new breakthroughs.
Under the background of economic restructuring, the mahogany industry has entered a “new normal†after rapid development in recent years. What is the new normal? Under this new normal, what are the requirements for the future development of the mahogany furniture industry? How should the entire industry adapt and adapt to the new normal? The mahogany furniture industry is entering a new normal. What new impact will this bring to the market and the collectors?
Be brave in the positive new mahogany industry "new normal"
At present, it is not only the economic restructuring that has entered the “new normalâ€, but also the new situation of the mahogany furniture industry. Wu Bingliang, chairman of the China Furniture Association's traditional furniture professional committee, famous collector and artist, said that after several years of rapid development, the rosewood industry is also entering a "new normal."
This "new normal" performance shows that the raw material resources of mahogany are increasingly scarce, and the mode of rapid appreciation of the industry itself to obtain high profits by the appreciation of materials itself is unsustainable. With the development of society and the spread of relevant knowledge, consumers' eyes and requirements for furniture quality are getting higher and higher, and the conversion of mahogany furniture from blind consumption to rational consumption. In the terminal market, especially the high-end mahogany furniture collection market, mahogany furniture enterprises have entered the stage of elimination and shuffling, and the market rules of survival of the fittest and survival of the fittest are playing a role.
Wu Bingliang believes that with the adjustment and transformation of the mahogany industry, first of all, the number of enterprises is beginning to decrease. After years of development in the redwood industry, there are nearly 20,000 large and small mahogany enterprises in the country. After entering the new normal, manufacturers lacking capital and technical strength and lack of design and production strength will withdraw; secondly, the quality standards of products will be improved, those with low quality standards will be eliminated; and the third is the ability to integrate enterprise resources after entering the new normal. The requirements are getting higher and higher, in addition to the need to have certain financial strength, but also have research and development design capabilities, mature ideology, excellent appreciation and accurate judgment, so that it is possible to have the foundation of a century-old store, otherwise only Will be eliminated in the rapid shuffling.
In Wu Bingliang's view, mahogany furniture will be developed from the "extensive" to the "fine" in the past, and the visionary practitioners will seize this opportunity. "But we must make the furniture well and make the artwork to have lasting vitality." Wu Bingliang said.
Art design is the lifeline of mahogany furniture
For how to make good furniture, Wu Bingliang mentioned the importance of “design†for the mahogany furniture industry more than once. Then, after entering the new normal, what role does “design†play in the development of the mahogany industry?
“The artistic attributes that are designed and born through design are the lifeline of mahogany furniture. We must pay attention to design. There are currently 20,000 or so companies that make mahogany furniture, but there are very few good furniture seen on the market because of the many consumers in these years. When buying mahogany furniture, there are misunderstandings. They often only talk about materials and technology, not about art, and not about beauty. Good furniture is the carrier of culture and crafts, and it is the carrier of artistic beauty, which must be derived from good design." Wu Bingliang said.
He said that design is not a one-time thing, and it takes a lot of effort.
The first is to have an in-depth and thorough understanding of the traditional Chinese furniture culture and artistic connotation. Second, we must understand the history of the development of traditional Chinese furniture. Traditional Chinese furniture is spread all over the country. In the history of traditional furniture development, it has gradually formed a wide-ranging, Su Zuo, Jing Zuo style furniture with distinctive characteristics and influence. In addition to the three major schools, there are different regional style furniture throughout the country. If there are Fujian, Zhejiang, Shanxi and Shaanxi, Tibet, Guangxi, Hainan, etc., the characteristics of a certain style of furniture reflect the history and culture of traditional furniture development in different regions and periods. Thirdly, most of the traditional hardwood furniture appeared in the Ming and Qing Dynasties. According to the style and characteristics of Ming style and Qing style furniture, how to distinguish clearly is an important part in the design process. Finally, there is an improvement in appreciative power. Chinese traditional furniture is spread all over the country and has different styles. There are both classic styles and common styles in Ming and Qing furniture. There are both royal style furniture and folk folk furniture. In practice, it is necessary to continuously improve their aesthetic vision and appreciation ability, because the level of appreciation directly affects the grade and level of furniture designed.
If the above conditions are not met, the level of mahogany antique furniture produced will be greatly reduced. At present, some antique furniture designs on the market are very uncoordinated. Even some improved and innovative antique furniture appear in the same generation and three generations. This is because designers and enterprises do not have a good understanding of the connotation of Chinese traditional furniture culture and art. Research, caused by limited levels.
New Chinese-style mahogany furniture will rise in the future
In the face of the new normal, how can a redwood enterprise achieve a breakout? What kind of thinking strategy do you need? What is the trend of innovation in mahogany furniture products? Zhao Fujun, director of the China Woodworking Committee, shared his views.
He believes that to achieve breakthroughs in the mahogany enterprises, the first is that the majority of mahogany entrepreneurs "move up" and take a new path different from the past; secondly, three insistences and three advocates are to be achieved. As a traditional industry, the redwood industry cannot be trapped by “traditionâ€. Promote development and innovation on the basis of adhering to the normative structure. We must adhere to traditional crafts and promote innovation. Adhere to manual manufacturing and promote the development and use of modern tools. At the same time, we must make three changes and change the past store-keeping mode. Because mediocre stores are difficult to attract customers' attention, we must have innovative sales models, such as holding auctions and WeChat friends circle marketing. Change the phenomenon of blind participation in the past, and selectively participate in some influential and effective trade fairs. To change the past phenomenon of sticking to the national standard mahogany, the pragmatic consumer wants the cultural mahogany, not the material of the mahogany, so you can choose some wood other than the national standard mahogany.
When talking about the product innovation trend of mahogany furniture, Zhao Fuzhen believes that “low material and high†and “new Chinese rise†will become two main trends, namely, using low-end wood to produce high-quality products and more and more enterprises. Focus on the development of new Chinese mahogany furniture.
In addition, Zhao Fujun proposed to the new Chinese-style mahogany furniture enterprises, to consider six aspects, namely design strength, production strength, management strength, channel strength, market regional positioning and store selection, not to follow the trend, not blindly action.
Mahogany furniture collection welcomes "new opportunities"
"The mahogany furniture industry is entering a new normal, which is a long-term positive for consumers, enthusiasts and collectors." Wu Bingliang said.
In recent years, increasing emphasis from the national level to the whole society on behalf of the Chinese traditional culture, mahogany furniture, pear top spot last year, was presented to the President of Tajikistan, furniture and other traditional palace chair as a national ceremony during the APEC meeting also attracted international dignitaries look. On the one hand, people are more and more sought after mahogany furniture, more and more demand, more and more high quality requirements, on the other hand, the industry entered a new normal, requiring companies to adjust to upgrade and improve the design work will be better , both of which influence each other, in order to meet people's need for art furniture. For collectors, you can choose to go to a higher-quality furniture.
After entering the new normal, before shoddy furniture has been slow-moving, forcing the industry to find ways to make the design and improve quality. Indeed affect the whole body design, design for an enterprise is the soul, is the commander in chief. It is impossible to do well in light woodwork. If the design is not good, the labor paid by woodworkers, engravers and sanders will be in vain. Only when the design and the craft are perfectly combined, good furniture will continue to come out.
For more information on the furniture industry, please pay attention to Xianghe Furniture City official website http://
Foshan Qiaotai Furniture Products Co., Ltd. , https://www.qiaotaifurniture.com