In the children's consumer market, stationery is a hot spot for consumption. Stationery sales, animation and cartoon stationery, online stationery market, and even stationery and stationery have received much attention. In this context, the stationery stores in various places have sprung up like mushrooms, and the stationery store is becoming a new market trend as one of the terminal display forms of stationery manufacturers.
If you pay attention to observation, it is not difficult to find that stationery stores of different enterprises and different brands behave in a similar way, from decoration style to business model. Then, at that time, under such circumstances, the stationery store needs to achieve some big breakthroughs in sales performance, and it requires some deep thoughts and operations.
For the company, the store is responsible for the image window and sales items. The same is true for dealers, but dealers are more concerned about the improvement in sales. To improve sales performance, we must do a good job in marketing. The marketing work is about differentiation. Since the terminal form of the open store is already homogenized, then we must find a way to differentiate the business characteristics. Make a difference, thereby enhancing the appeal to consumers, and promoting sales performance while promoting image display.
How to open the characteristics of the stationery store, Xiaobian has a few small experiences for your reference:
1. To highlight the taste of the company's manufacturers, to dilute the middlemen
From the consumer's consumption mentality, consumers always like to go directly to the factory to get the goods when shopping, think that this is the most authentic, the price is also the most reasonable, once the intermediary involved, they feel that there is a price increase in the middle, the price is not enough Offer, or the goods are not reliable enough. Catering to the consumer's psychology, in the store layout, try to highlight the taste of the direct sales of stationery manufacturers, and dilute the traces of the middlemen.
2. To create a production-related atmosphere
In order to increase the authenticity and strengthen the production process of the product features, you can post the brand poster on the wall, or roll the product's promotional film, so that consumers can see and feel it intuitively. Customers can also have a preliminary concept and understanding of the stationery brand of the agent they manage, and thus form a brand awareness.
3. Union can make it bigger
Nowadays, students have an "anime complex". They are either "just fascinated" by Transformers, or "dream fans" of Doraemon, or fans of upscale models and One Piece fans. Combine the hobbies and hobbies of the student groups, keep up with the trend, and combine the influence of animation toys to expand the common consumers. Stationery products can be sold by “anime toysâ€.
Source: Internet
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