At the moment, the stationery industry is highly competitive, and brand dealerships are everywhere. For stationery companies to develop better, it is particularly important to stabilize the relationship with dealers. According to industry insiders, it is not that the channel has been sunk, even if it is finished, but to quickly establish a marketing team to stabilize the current market and produce effects. It is extremely urgent to train stationery dealers who are excellent and contribute to the development of the brand. So what should I do?
The service platform of the manufacturer must be more detailed, the market must be finely ploughed, and the stationery manufacturer should master the network of channels and better serve the end customers. In the past, there was only one provincial generation in a province. It was only necessary to set up an office in the provincial capital. Now the service area is required to be more clear, and the service platform of the manufacturer must be more refined, and the operation will become a real “fine campâ€.
Intensify the support of dealers in the second and third-tier markets. In the past, many enterprises only focused on supporting the total generation, and the total generation was the core of the policy. The dealers in the second and third-tier markets became children without any pain. . As the channel sinks further, it is necessary to support stationery dealers in the secondary and tertiary markets. On the one hand, stationery companies can directly implement all policies, so that their sales policies are directly reserved to each dealer without reservation, to ensure the completion of sales tasks. On the one hand, dealers' information feedback will be more rapid, and companies can more specifically develop local sales policies.
Various trainings are provided on a regular basis. Compared with dealers in the primary market, the overall quality of dealers in the second and third-tier cities may have some disparity in various aspects. They may have been only a three-level wholesaler before, without promotion ability, no Management ability, no market development ability, and insufficient overall improvement ability. This requires manufacturers to start from the corporate culture, send special personnel to support, guide dealers to improve management, the ability to develop the market. If the stationery brand company can provide various trainings for the dealers on a regular basis, help the dealers to improve their overall quality and enhance the self-hematopoietic function of the dealers, in order to stimulate the enthusiasm, loyalty and independent development capability of the dealers, so as to achieve the cooperation with the enterprises. win.
Source of information: Internet
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