The pace of summer quietly approaching, how to bloom in the summer of gorgeous fashion glow, to attract young, individual eye, a major clothing brand co-brewing theme. April 15, Hongxingkeke first step, heavy launch of this summer's flagship fashion single product "micro collar T", challenge ZARA, H & M and other international fashion brands . It is reported that the first wave of pre-market in the ERKE thousands of stores prerelease "micro-collar T", has caused fashion people's attention, and set off a micro-Bo on the microblogging "micro-hot discussion." Subsequently, the micro-collar T will continue to debut its e-commerce platform and overseas markets, it seems Hongxing Erke is trying to micro-fashion whirlwind this unit to the world.
Micro fashion is not groundless, it is the product of the times. Every minute, we can feel the breath of micro-weibo, wechat, micro-film, micro-fiction ... ... fully occupy every corner of our lives, human beings can no longer prevent the advent of micro-era. In this era, micro-fashion with personality, uniqueness and exquisiteness as the main feature is rapidly emerging. People's pursuit of fashion no longer stays in the blind pursuit of the past, but pays more attention to details to demonstrate self-personality. Although the market is experiencing ever-changing styles of clothing each season, but carefully observe the trend of the quarter, do you have a sense of deja vu? Designers through the classic retro fashion has been a slight innovation, giving the fashion new connotation, to bring consumers personalized fashion experience.
Conform to such a trend of the times, the formation of micro-collar T, small details are great, micro-collar T is Erke Designer team through the fashion environment, 80,90 young people inner world insight, both from their pursuit Fashion and desire to highlight the needs of individual starting, the classic fashion single product - POLO shirt was a new interpretation, so that it can wear different flavors in different occasions.
Different from the traditional T-shirt and POLO shirt, micro-collar T marked the era of the micro-mark, every subtle changes, are exuding an extraordinary: 3.98CM micro-gold split gives the product simple, elegant fashion beauty; 97 ° micro Right-angle collar greatly enhances the coordination of the neck and upper body, the perfect interpretation of the era of young people in the micro-era of leisure and vulgar, fashion but not high-profile attitude of dress; 3D Slim micro-trim so that the overall overall more smooth and beautiful clothing, more fit Body lines; fine seamless weaving method, environmental technology dyeing, three-dimensional vacuum ironing, 37 degrees temperature washing and condensing drying five micro-technology such as sophisticated production, so that the collar more three-dimensional.
It can be said that the advent of microcredit T has not only subverted people's stereotypes of traditional T-shirts and polo shirts, but has brought us to a new peak in fashion trends. However, the microcosm, which is led by itself, fully caters to current young people Highlighting the individual needs of the dress, this summer apparel market into a fresh vitality.