With the continuous development of the market economy, the difficulty of home building materials entering the consumer's home is no longer limited to price and technology, but rather whether there is professional and timely after-sales service. At the same time, with the invasion of the Internet industry by the Internet economy, “post-consumer†services are even more important. The rise in sales of household products has spawned professional service providers. It also brings more development opportunities to “small enterprises†and even smaller sub-sectors in these big industries.
Home aftermarket is facing å°´å°¬
In the home building materials industry, there are enterprises that specialize in the supply of plates and hardware, as well as brands that are known for their standardization and high-quality products. They are agents at all levels who are responsible for product sales, and also provide professional home sales management. Store. However, it can be seen that in the industry, the corresponding demand will be solved by downstream enterprises, and the industry has formed a complete and long industrial chain. For the consumer-industry chain terminal, many needs cannot be met in time. For example, transportation, installation, and post-maintenance of building materials and furniture.
For a long time, these services were provided by the brand's own after-sales team. If it is not good, timely, and timely, it promises that consumers can only "recognize their lives." For enterprises, after-sales maintenance management is related to many factors such as market sales and development strategies, not only related to the operating costs of enterprises, but also the reputation of the brand. It is a great embarrassment for many companies to make great efforts in after-sales but the results are very small.
Offline professional service providers appear
With the invasion of the Internet economy by the Internet economy, “post-consumer†services are even more important. Whether it is finished building materials or furniture, or home improvement companies in the Internet, they are faced with the problem of how online sales can be realized online. Some people in the industry gave reporters an example. Taking doors and windows as an example, the products of the same quality and the same price, the sales cost of the offline store is obviously higher than the online, but the online transportation cost is much higher than the offline. Under the trade-off, the two are almost the same, and the e-commerce channel does not show an advantage. In addition, the e-commerce home brands and Internet home improvement brands that have emerged in recent years are also facing the problem of who is to transport, install and maintain, and the cost is controlled within a reasonable range. Faced with huge market demand, self-built systems obviously require high costs and long periods. Therefore, it is not unexpected that professional service providers appear.
Companies involved in this segment of the industry, but also from their respective perspectives. For example, in fact, the housekeeping directly faces individual consumers, and builds a “big home†consumer circle with other businesses such as catering, entertainment, parenting, pension, and imported food under the family, and revitalizes the accumulated member resources; and some suppliers It is more focused on providing services to upstream enterprises, providing logistics, warehousing, distribution, installation and maintenance services; some companies are preparing to build their own service platforms to serve the entire industry through integration and preferential resource allocation. Either way, it is optimistic about the "post-consumer" market.
It can be seen that many home furnishing companies are optimistic about this market and invest in it, with strong capital support and resource support behind it. The concentration of resources in the home industry is increasingly concentrated. Although such mature platforms have not yet appeared, eventually mature professional service providers will need market precipitation, but for consumers, attention and competition will solve the pain points of consumption. It turns out that several changes in other industries come from concerns and solutions to the pain points of consumption. The home after-sales market will offer a variety of possibilities for innovation in the business model, profit model and even development model of the industry.
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