Third, promote green marketing and sustainable development initiatives
(1) The international community has taken significant actions to seek harmony, balance and symbiosis among businesses, the environment and society.
In 1972, the United Nations convened the Human Environment Conference in Stockholm, Sweden, and adopted the "Declaration of the Human Environment." A year later, the Nairobi Declaration was issued again, calling for the establishment of a green civilization.
In 1992, the United Nations convened the Global Environment and Development Conference in Rio de Janeiro, Brazil. There were representatives from more than 160 countries, including heads of state or government. The meeting involved trade and global capital flow policies, population policies, consumption patterns, human health, Problems with sustainable development such as living environment. The participating countries reached the following agreement: The complete ban on CFCs, polyvinyl fluoride, and carbon tetrafluoride in 2000: Methyl chloroform was completely suspended in 2005. The conference also provided 14 new regulations for the protection of the atmosphere and the planned protection of land resources.
The international community also promotes environmental protection and sustainable development through environmental legislation and signing of conventions. Among the conventions that have been signed are the Convention on Wetlands Convention (1971), the Convention on International Trade in Endangered Species of Plants and Animals (1973), the Convention on the Protection of Species of Migratory Species (1980) and the United Nations Convention on the Law of the Sea (1982). , Vienna Convention (1985) and so on.
(II) Countries increase investment in environmental protection and strive to provide a good environment for the implementation of green marketing
At present, environmental protection investment in various countries is expected to reach 600 billion U.S. dollars by the year 2000. The environmental protection input of the member states of the European Community in 1995 were: France’s 14.5 billion U.S. dollars; the United Kingdom’s 17.5 billion U.S. dollars; Italy’s 9.7 billion U.S. dollars; Spain’s 3.8 billion U.S. dollars; the Netherlands’ U.S. Dollars 43.1 billion U.S. Dollars;
While increasing investment, countries have also enacted laws and regulations to safeguard sustainable development. For example, the United States has formulated the Water Pollution Control Act, the Air Pollution Control Act, and the Clean Air Act.
China had promised to implement the resolution of the General Assembly at the 1992 United Nations Summit on Environmental Protection and Development. In July of that year, the drafting committee of China’s 21st Agenda, consisting of the original 52 departments and more than 300 experts, was established in April 1994. Continued to complete the "China's Agenda 21 Optimization Project Plan" and eventually formed a comprehensive capacity-building, sustainable agriculture, clean production and environmental protection industry, clean energy and transportation development, natural resources protection and utilization, environmental pollution control, and poverty eradication. With the development and improvement of the region, population, health and human environment, global warming and biodiversity protection in 9 areas, 62 priority projects.
China has also formulated six environmental protection laws, nine related resource laws and regulations and more than 30 administrative environmental protection laws and regulations. In 1997, it was decided that from June 5th of that year, the “Green Day,†closed down 15 types of more than 70,000 “small chemical fertilizers, small papermaking, and small smelting†enterprises, and fully implemented the “Total Control Plan for Pollutants Emissions†and “Cross Century. The Green Project plans to control the three rivers (Huaihe, Haihe and Canals), three lakes (Taihu, Chaohu, Dianchi) and two districts (acid rain and sulfur dioxide pollution) in phases to contain the deterioration of the environment and strive to maintain sustainable development.
(III) Promoting the implementation of green marketing by promoting the environmental protection mark and IS014000 (enterprise environmental management system) certification system
The environmental protection mark is a special sign issued by the government management department to the product in accordance with relevant standards and regulations, including three categories of permissible labels, certification marks and environmental information labels. The environmental label will become an important factor in market competition in the 21st century as well as quality and price. China officially decided in 1993 to implement the environmental labeling system.
IS014000 is a series of international standards for environmental management developed and implemented by the International Organization for Standardization since 1993. This standard provides governments and various organizations with a unified environmental management system, international standards for products, and strict and standardized audit and certification methods.
The China Environmental Management System Certification Steering Committee was established in May 1997, which specifically guides the IS014000 series of standards implementation in China.
In order to promote green marketing and sustainable development, the government, the enterprise, and the individual consumer should work together to make full efforts in hardware (environmental governance, facility improvement) and software (formulation and implementation of laws, regulations, and systems). In order to achieve results. Green marketing and sustainable development are major issues that have a bearing on the world. China will certainly make tremendous contributions to humanity.
(IV) Pursuing the Sustainable Development Index System of the United Nations Commission for Sustainable Development (CSD) and China
1. CSD's sustainability index system. This indicator system tries to adapt to the national conditions and development conditions of different countries and the need for continuous development and change in the future. It adopts an open menu format, which makes it possible for countries to standardize the concept, definition, and classification of sustainable indicators in practical applications. International comparability, at the same time, index selection has greater flexibility and versatility. The index menu is divided into social, economic, resource and environmental and institutional systems, including a total of 147 indicators.
2. China's sustainable development index system. The Institute of Statistical Science of the National Bureau of Statistics of China and the National Center for Agenda 21 Management put forward a national-level statistical indicator system for sustainable development in May 1997 based on the national conditions of China. The system is divided into economic, social, population, resources, and environment. And the six major subsystems of science and technology provide comprehensive statistical description, monitoring and evaluation of China's sustainable development status, and provide the basis for China's sustainable development of macro management and decision-making.
Small knot
Concepts are ideas, or guidelines. Marketing planning needs correct guiding ideology, and it needs guidance that does not depart from the characteristics of the times. Although the concept of knowledge marketing is advanced, it is undoubtedly the latest idea in guiding corporate marketing behavior. Marketing planning, under the guidance of the concept of knowledge marketing, will enable companies to build up their business behavior with the times and keep up with the changes and development of the times.
The concept of dialectical marketing emphasizes the practicality of corporate marketing planning, emphasizing that marketing planning should be based on time, place, and specific issues of the specific analysis of the specific issues of the company, and conduct differential planning, is not confined to a fixed model, does not stick to the rules, Customer satisfaction is the ultimate goal of corporate behavior.
The concept of sustainable development emphasizes that corporate marketing planning must adapt to the general direction of global sustainable development. Corporate marketing planning must focus on planning the specific implementation of corporate green marketing.
(1) The international community has taken significant actions to seek harmony, balance and symbiosis among businesses, the environment and society.
In 1972, the United Nations convened the Human Environment Conference in Stockholm, Sweden, and adopted the "Declaration of the Human Environment." A year later, the Nairobi Declaration was issued again, calling for the establishment of a green civilization.
In 1992, the United Nations convened the Global Environment and Development Conference in Rio de Janeiro, Brazil. There were representatives from more than 160 countries, including heads of state or government. The meeting involved trade and global capital flow policies, population policies, consumption patterns, human health, Problems with sustainable development such as living environment. The participating countries reached the following agreement: The complete ban on CFCs, polyvinyl fluoride, and carbon tetrafluoride in 2000: Methyl chloroform was completely suspended in 2005. The conference also provided 14 new regulations for the protection of the atmosphere and the planned protection of land resources.
The international community also promotes environmental protection and sustainable development through environmental legislation and signing of conventions. Among the conventions that have been signed are the Convention on Wetlands Convention (1971), the Convention on International Trade in Endangered Species of Plants and Animals (1973), the Convention on the Protection of Species of Migratory Species (1980) and the United Nations Convention on the Law of the Sea (1982). , Vienna Convention (1985) and so on.
(II) Countries increase investment in environmental protection and strive to provide a good environment for the implementation of green marketing
At present, environmental protection investment in various countries is expected to reach 600 billion U.S. dollars by the year 2000. The environmental protection input of the member states of the European Community in 1995 were: France’s 14.5 billion U.S. dollars; the United Kingdom’s 17.5 billion U.S. dollars; Italy’s 9.7 billion U.S. dollars; Spain’s 3.8 billion U.S. dollars; the Netherlands’ U.S. Dollars 43.1 billion U.S. Dollars;
While increasing investment, countries have also enacted laws and regulations to safeguard sustainable development. For example, the United States has formulated the Water Pollution Control Act, the Air Pollution Control Act, and the Clean Air Act.
China had promised to implement the resolution of the General Assembly at the 1992 United Nations Summit on Environmental Protection and Development. In July of that year, the drafting committee of China’s 21st Agenda, consisting of the original 52 departments and more than 300 experts, was established in April 1994. Continued to complete the "China's Agenda 21 Optimization Project Plan" and eventually formed a comprehensive capacity-building, sustainable agriculture, clean production and environmental protection industry, clean energy and transportation development, natural resources protection and utilization, environmental pollution control, and poverty eradication. With the development and improvement of the region, population, health and human environment, global warming and biodiversity protection in 9 areas, 62 priority projects.
China has also formulated six environmental protection laws, nine related resource laws and regulations and more than 30 administrative environmental protection laws and regulations. In 1997, it was decided that from June 5th of that year, the “Green Day,†closed down 15 types of more than 70,000 “small chemical fertilizers, small papermaking, and small smelting†enterprises, and fully implemented the “Total Control Plan for Pollutants Emissions†and “Cross Century. The Green Project plans to control the three rivers (Huaihe, Haihe and Canals), three lakes (Taihu, Chaohu, Dianchi) and two districts (acid rain and sulfur dioxide pollution) in phases to contain the deterioration of the environment and strive to maintain sustainable development.
(III) Promoting the implementation of green marketing by promoting the environmental protection mark and IS014000 (enterprise environmental management system) certification system
The environmental protection mark is a special sign issued by the government management department to the product in accordance with relevant standards and regulations, including three categories of permissible labels, certification marks and environmental information labels. The environmental label will become an important factor in market competition in the 21st century as well as quality and price. China officially decided in 1993 to implement the environmental labeling system.
IS014000 is a series of international standards for environmental management developed and implemented by the International Organization for Standardization since 1993. This standard provides governments and various organizations with a unified environmental management system, international standards for products, and strict and standardized audit and certification methods.
The China Environmental Management System Certification Steering Committee was established in May 1997, which specifically guides the IS014000 series of standards implementation in China.
In order to promote green marketing and sustainable development, the government, the enterprise, and the individual consumer should work together to make full efforts in hardware (environmental governance, facility improvement) and software (formulation and implementation of laws, regulations, and systems). In order to achieve results. Green marketing and sustainable development are major issues that have a bearing on the world. China will certainly make tremendous contributions to humanity.
(IV) Pursuing the Sustainable Development Index System of the United Nations Commission for Sustainable Development (CSD) and China
1. CSD's sustainability index system. This indicator system tries to adapt to the national conditions and development conditions of different countries and the need for continuous development and change in the future. It adopts an open menu format, which makes it possible for countries to standardize the concept, definition, and classification of sustainable indicators in practical applications. International comparability, at the same time, index selection has greater flexibility and versatility. The index menu is divided into social, economic, resource and environmental and institutional systems, including a total of 147 indicators.
2. China's sustainable development index system. The Institute of Statistical Science of the National Bureau of Statistics of China and the National Center for Agenda 21 Management put forward a national-level statistical indicator system for sustainable development in May 1997 based on the national conditions of China. The system is divided into economic, social, population, resources, and environment. And the six major subsystems of science and technology provide comprehensive statistical description, monitoring and evaluation of China's sustainable development status, and provide the basis for China's sustainable development of macro management and decision-making.
Small knot
Concepts are ideas, or guidelines. Marketing planning needs correct guiding ideology, and it needs guidance that does not depart from the characteristics of the times. Although the concept of knowledge marketing is advanced, it is undoubtedly the latest idea in guiding corporate marketing behavior. Marketing planning, under the guidance of the concept of knowledge marketing, will enable companies to build up their business behavior with the times and keep up with the changes and development of the times.
The concept of dialectical marketing emphasizes the practicality of corporate marketing planning, emphasizing that marketing planning should be based on time, place, and specific issues of the specific analysis of the specific issues of the company, and conduct differential planning, is not confined to a fixed model, does not stick to the rules, Customer satisfaction is the ultimate goal of corporate behavior.
The concept of sustainable development emphasizes that corporate marketing planning must adapt to the general direction of global sustainable development. Corporate marketing planning must focus on planning the specific implementation of corporate green marketing.
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