One of the characteristics of the market economy is that there are more manufacturers and more products. Consumers have more choices and business is harder to do. To make consumers willing to buy products in the face of the product, the breakthrough is mainly in three areas: First, the influence of advertising; Second, the product itself packaging and display; Third, the design of product selling point.
At present, the general practice that many companies choose is to strengthen brand communication through advertising, and then promote the sales of products through brand building. However, nowadays there are many media and advertisements, and consumer confidence in advertising has plummeted. Moreover, due to the large number of advertisements received each day, the attention of consumers is greatly diluted, and it is difficult to form a memory point for advertisements. More importantly, the advertising costs are high. Many manufacturers simply dragged themselves from a well-to-do family to a poor peasant in advertising. Moreover, advertising has a serious lag effect. Since advertising was put into use, it lasted for months and months, and some manufacturers did not wait for the benefits of advertising. In the face of advertising investment, manufacturers should be cautious.
In fact, advertisements also have low-cost delivery methods. For example, product packaging, the first contact with the consumer is not the essence of the product, but the outer packaging of the product. The design level of the packaging often directly determines the appeal to the consumer and the probability of purchase. Packaging is the best advertisement for the product itself. It has the functions of self-promotion and self-promotion. The owner of the factory does not seem to attach much importance to this, either overemphasizing the inherent quality of its products, do not care about external packaging; or according to the owner's personal aesthetic vision to design packaging; and even some manufacturers are reluctant to point that packaging design fee , do your own packaging design. In fact, in a sense, it would be better to use 1 million to advertise and it would be better to spend 1 million on packaging design. The terminal effect and sales promotion achieved are often much better.
Source: Shaanxi Wine Information Network