The philosopher said: "The starting point of the future is in the past." Indeed, the future of commodity packaging design is influenced by history, but the history of commodity packaging design is not the same as its future, because society is in the process of development and transformation, the development of science, and changes in people’s cultural ideas and economics. Affects product packaging design. For China's product packaging design itself, the future is a very prominent and important feature.
1 Future Commodity Packaging Design and Social Development
In the rapid development of science and technology, the rapid development of information technology and the abundance of materials, the traditional and regional features of the past are disappearing and diluting, and the natural ecological environment is being further damaged. Even the personality and differences of people are gradually losing. As a result, society has become more chaotic and confusing. Therefore, people have to begin to reflect on the relationship between people and people, people and society, people and nature, people and commodities. People start to look for a new way out, a kind of balance between society and nature, a path of return of human nature, people The values ​​of the people are also changing. Human civilization began to develop from material to non-material civilizations. Since the society in the future will have such changes, the values ​​of people in the society in the future will also change, and the packaging design of goods corresponding to it will surely change dramatically.
China's commodity packaging design in the 21st century has not been able to stay in the general research “relationship between things and peopleâ€. Although “human design†is still one of the fundamental goals of packaging design efforts, the future of commodity packaging design should be more tangible. Change from design to intangible design, or from design of material to non-material design, from product design to service design, from physical product packaging design to virtual product packaging design, paying more attention to invisible Things, attention to the rediscovery of relationships, the recall of methods and the repercussions of the heart, and the design methods are increasingly integrated.
2 The main development direction of China's future commodity packaging design
2.1 Green Design (Eco Design)
The application and design of the green concept was first established in the 1960s by American design theorist Victor.
In his book Design for the Real World, Barak emphasized that design should seriously consider limited terrestrial resources and protect the environment.
Green design not only pays attention to people's value, but also pays attention to the value of nature. It focuses on the ecological balance between man and nature, or the harmonious development of man and nature, thus embodying the return of social responsibility. With the progress of science, green packaging may have more connotations. In general, green packaging should have at least the following conditions: it should not have a negative impact on human health and animal and plant safety; under the conditions of having a packaging function, the materials should be the least used and the packaging waste should be minimal; packaging can be recycled or packaged The material can be recycled; no recycling or recycling of packaging materials should meet the following requirements: When the packaging waste is incinerated, it can generate new energy or produce no poisonous gas and it will cause 2 times of pollution; the packaging material can be self-degraded after use, and it can be decomposed after being buried. Disappear on your own. In contrast, the original aesthetic principles were temporarily suspended. Since the ecological circle is a cycle circle, consideration of ecology is an overall consideration of natural things. This ecological phenomenon also naturally affects the design of green packaging so that it is not limited to local parts in the process of design. Designers changed the traditional design of excessively pursuing external packaging, so that the packaging design of goods really entered a healthy innovation path. Green packaging is "from the perspective of environmental protection, product packaging design." In China's future commodity packaging design, green design should be the basis of design.
2. 2 High-tech design
It is expected that the high-tech design of commodity packaging design in the information age will be embodied in computer-aided design, computer-aided manufacturing, intelligent machine method (advanced artificial intelligence), information design, virtual design, robot design, high-tech materials, and advanced production technology. Integrated design, non-print printing, binding, packaging technology and other aspects.
Computer-aided design is still the main design method in future designs. With the development of computers, the development of various drawing software has greatly improved the efficiency of product packaging design and production. Designers draw various designs of renderings on computers, and use computer plates directly for printing. Virtual reality is used for simulation demonstration of products, which integrates design, engineering analysis and manufacturing. This method is also applicable to future designs and will develop to a greater degree.
With the popularity of the Internet, there will be many virtual products in China in the future, which will result in virtual goods packaging design. These products are people's hopes and ideals. They may be things that cannot be satisfied in the real world. Through the virtual world, psychological satisfaction can be achieved. The design of virtual goods packaging will make people better satisfy this kind of psychology.
In the 21st century, the information industry will change the pattern of the entire industry as an important industry. In a fundamental sense, information design represents, conveys, collects, processes, and disseminates information in the manner and form of art design. It is one of the important contents of future product packaging design. The future of commodity packaging design does not meet the traditional container design, packaging structure design, packaging and decoration design, it also has a media role in the dissemination of information.
In the future, new materials in the information age will emerge in an endless stream and more environmentally friendly high-tech materials will emerge. First of all, these materials must be in line with the green design premise, and these materials can also be felt physically and psychologically. The nanomaterials now appearing, the “drug-absorbable†ink plastics in Germany, and the new sterile papers developed by Lilac have the characteristics of high-tech materials. I believe that in the future, there will be more new materials that are environmentally friendly, beautiful, and economical.
High-tech design should also include new technology production processes and printing. The production process and printing and packaging design are closely related. The progress of science and technology will make the manufacturing process and printing of packaging also innovate. In the near future, people will see a truly integrated printing and packaging machine, and will see the various shapes and materials of various materials that cannot be manufactured by the previous process. box.
2. 3 Non-material design
The general trend of design and development in the 21st century is non-material. It is a feature of the information society and provides non-material products and services. The continuous improvement of the entire informatization level in China has transformed the technology-centered society into a smart and information-centered society, calling it an intangible society, also called an “artistic society,†and paying more attention to the spirituality of design products. Artistic performance. The postmodern design that has emerged has some non-material design features.
In the future of commodity packaging design, non-material design will pay more attention to humanistic characteristics, focusing on people's spirit and artistic aesthetics. Non-material design focuses on culture, as does postmodern cultural context design and metaphorism. Design takes into account context and is the product of a new sensation center, which conveys the spirit and thought in culture through various means. It will refer to the historical, geographical and other elements and the symbolic meaning of symbols to design.
2. 4 Symbol Design
In the future of commodity packaging, we will pay more attention to the internationalization and universality of symbols.
This requires the use of international language, graphics, text, images, and other symbols when designing product packaging. The negative effect that comes with the information society is that the flooding of information is becoming a social issue. The packaging is symbolized. Condensing the screen information with symbols with good recognition performance has become an effective means to ensure that the goods are no longer overwhelmed. Symbol design will be used in future commodity packaging. Design is very important. Symbolic concepts, semantics, alternative images, imagery and other symbolic concepts, the development of reality and virtual reality have become the main language of commodity packaging design.
2. 5 The coexistence of traditional culture and modern style
Style is the theme of the future of commodity packaging design, any one product packaging are particular about style. National style, international style, merchandise and culture, inheritance and innovation, and refined and popular tastes become the style of future commodity packaging design. Both tradition and modernity coexist. The characteristics of the product must be consistent with the style of the product packaging.
China has a five-thousand-year-old civilized historical ancient country. The traditional style of commodity packaging has great vitality. The design is based on the positioning of commodities. Traditional products and Chinese specialty products are ethnic in nature, and the more national the products are, the more they must use traditional styles. Merchandise packaging design. On the contrary, industrialized goods and products that are not specialty products have been designed to highlight the world. Of course, inheriting tradition rather than blindly “antique†requires the spirit and connotation of the nation, but also the form of modern expression. The tradition and the modern can be blended with each other, and the modern and the traditional can be perfectly united.
2. 6 Functional Science
The functional science of commodity packaging includes physical, physiological and psychological functions. The scientific function of the physical function of commodity packaging is mainly the protection function of the commodity.
In the future, the structure of commodity packaging will be more reasonable. In addition to its functions such as anti-shock, vibration, pressure resistance, high temperature or low temperature, it will also be able to prevent germs, light, gas, prolonged use, and even theft. The function of commodity packaging in the future is more complete and safer, and more fully considered for human use. In the future people's lifestyle will also change because of the Internet. Families can purchase all of their needs on the web. As a result, future product packaging designs will change. As a result, it will reduce displayability and dilute its physical functions, making it more concise and convenient.
The physiological function of commodity packaging is the convenience of operation. The physiological science of the future is that it is more convenient to operate. The specifications, sizes, shapes, weights of commodity packaging, and product packaging processes, materials, structures, and opening methods are directly related to operations. The structure of commodity packaging in the future will be more reasonable and concise. It is also possible to make different packages for people of different ages, genders, regions, and ethnicities to adapt to different people. The convenience of commodity packaging in the future also includes: convenient transportation and handling, convenient storage and storage, portability and use, and easy recycling and disposal. The scientific nature of the structure is very lacking in China's packaging industry.
The psychological function of commodity packaging is based on "emotional beauty." The scientific design of the psychological function of future commodity packaging includes human perception and human feeling. In the packaging of traditional goods, visual occupies a major part. In the future of commodity packaging, consumers will have a preliminary sensation of reflecting on goods through direct stimulation of reading, listening, touching, smelling, and tasting. In the near future, through the use of olfactory sensation, you can buy packaged goods with the flavor of commercial products in the mall, or find the packaging of products that can produce sound through hearing. And many psychological factors run through the packaging design of goods. The multidimensionality and difference of people's consumption psychology decide that packaging design must have multi-dimensional emotional appeal in order to attract specific consumer groups to produce the expected purchase behavior [3]. The psychological function of future product packaging design will be particularly important.
2. 7 humanized design
Humanized design includes physical (physical) and psychological (spiritual)
In two aspects, the humanized design of future product packaging pays more attention to the needs of the spirit. From ignoring packaging to overpackaging, China's commodity packaging has gone through such a process. The humanized design of product packaging meets psychological needs, but also meets the psychological needs of people of different cultures, nationalities, regions, genders, and ages. In the future, more emphasis is placed on the personification of packaging. The personification of packaging should be honest and true, not false and deceptive. It is the pursuit of individuality rather than blind pursuit of high quality. The richer the material, the higher the demand for non-material, and the higher the living standard, the monotonous and unpersonalized product packaging design cannot be tolerated. In the future, commodity packaging will be frivolous and will not pollute the environment and cause no mental pollution.
More consideration is given to vulnerable groups, such as the packaging of braille and sound products that will appear.
3 Conclusion
Commodity packaging design has gone through the process of rough deriving and removing falsehoods. “The best design is no packagingâ€. This is a formulation of Western developed countries. This is inconsistent with the “wonst law cannot be achieved†in Chinese painting theory. [4] . This may be the ideal realm of commodity packaging design in the future. This is not the current "nothing