Nowadays, most frozen foods are laid flat, and it is difficult to gain attention, so how can standing packaging overcome these shortcomings and make people pay attention to them.
Rebecca Peress , the founder of food startup SWAP , has developed a stand-up composite packaging bag . Peress uses this packaging for Swapples products, which is an all-vegetable frozen waffle product.
Peress said that most frozen foods are laid flat, or packed in a box, with a bag as the inner package, and the package cannot be re-sealed after being unsealed. The products packed in this way will be stacked on the shelf, with only the narrow side of the bag facing the consumer, resulting in insufficient space for the product name, leaving only the product trademark for the eye of the blogger. Packing in a box can solve such problems, but once the inner package is opened and the food is exposed to cold air, there is a risk of frostbite, Peress said. If the label of the box cannot be guaranteed to be fixed again, the remaining food in the box may fall out.
The standing, reclosable composite packaging bag solves all the above problems well. Peress uses this packaging for Swapples products, which are all-vegetable frozen waffle products.
Peress explained that the front face of this composite packaging bag is very large, and the color is black, which can make it stand out on the shelf. This packaging bag is not just the invention of Swapples , this product itself also brings us a brand new catering solution.
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